How to Track First-Time Deposits (FTDs) with Voluum Using Postbacks
The iGaming industry is booming. The growing interest in this form of entertainment clashes with the new regulations…
What is Traffic Arbitrage: A complete guide to traffic and search arbitrage. TONIC. Integration included
Traffic arbitrage is a fascinating and dynamic example of how people can take an idea, expand it, and…
Adapting to Google’s New Gambling Ad Policies: Strategies for Success
Google’s latest update to its gambling advertising policies, set to take effect on April 14, 2025, represents a…
Onboarding in Voluum: How To Set up Voluum From The Beginning
Voluum is a flexible platform offering many possibilities for advertisers with different business cases. From agencies to iGaming…
Staying Safe With Voluum: How Voluum Shielded Its Users From a Massive DDoS Attack
Recently, an unprecedented DDoS attack was launched on one of our clients. The client’s marketing campaign received billions…
Blocking Cookies Was Blocked: What Now?
It’s become fascinating to watch Google dancing around the topic of 3rd party cookies like world’s most cowardly…
Conversion Tracking in Google Analytics 4: Setup & Tips Before Migration from UA
With the introduction of a completely new version of Google Analytics, marked with the number 4, Google caught…
GCLID Data in Google Analytics 4: Enriching You Reports for Free
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform that offers new features and…
10 Best Ad Tracking Software: The Data-Driven Ranking
At the heart of our ad tracking software lies a sophisticated mechanism designed to meticulously capture and track…
The Complete Guide to iGaming (online gambling) in the US – State by State
iGaming and the United States of America have a rough past but promising future. The complicated legal landscape…
AI Advertising Examples: AI is Even More Prevalent Than You Think
The motivations of marketing execs behind jumping on the gen AI bandwagon are varied: some want to explore…
Voluum: The Premium Tracking Service
Voluum is an ad tracking service designed as an enterprise-grade solution. Each mechanism in Voluum is developed with…
Affiliate Program: What It Is+ Ranking of the Best Ones for 2025
In 2025, affilaite programs have come out of a niche and become a widely used additional revenue stream…
Not Just “Who Called”: Why You Should Use Ringba to Track Phone Calls
There are people who will gladly tell you that customers don’t like to call and that the future…
Cross-Domain Tracking in Google Analytics 4: Track Between Domains With Ease
The complexity of user journeys increases, and many of them include ventures into different domains. To ensure data…
Faster & More Secure Tracking: Voluum Meets CloudFront
We take pride in several things: our customers who consistently discover new and exciting ways to use Voluum…
Top AI Writing Tools – Ranked!
Since its debut in 2022, ChatGPT has transformed the way content marketing operates. It has proven that good…
AI in Native Advertising: A Tool or a Replacement?
Weirdly, this article hasn’t been written by AI. Nor it is AI-assisted. I don’t want to ask AI…
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