Work smarter
not harder

Bulletproof conversion tracking.

Changes in third-party cookie policy negatively affected tracking, that bases on cookies. Fortunately, Voluum developed a solution for that by creating a custom API integration with Facebook.

Even though Facebook does not provide a postback option for all individual accounts (only Facebook pixel tracking), thanks to the integration available in Voluum you can pass conversions to this source using Facebook S2S postback API integration.

Why use cookie-based pixels when you can use a more bulletproof solution for tracking Facebook conversions. Be sure that you won’t miss any conversions in your Facebook reports, regardless of blocking third-party cookies by iOS and some browsers!

Learn why cookie-less tracking is a must-have these days in this blog post.

Real-time, customized reporting

Do you want to gather all necessary data in a place where you also track other traffic sources’ campaigns? We’ve got you! ;)

With Voluum’s Real-time reporting, you can generate reports by selecting from 30+ metrics available in the panel, and pass from Facebook ad and ad set names, their ids, sources, placements, and more.

Actual costs, not just estimations

There is no dynamic token for cost passing provided by Facebook, but you don’t have to rely only on fixed CPC values. Just set up integration with this source through Automizer and have Facebook Ads cost updated every 15 minutes!

Detect bot traffic

Take advantage of the Voluum Anti-fraud kit, and always keep an eye on the traffic quality of your campaigns. Monitor your reports to react quickly in case of any suspicious events, and don’t let yourself be surprised with the bot traffic!