Mastering Marketing Insights: Harness the Power of Inbound Call Tracking
In today’s data-driven world, understanding the customer journey is vital for businesses to optimize their marketing strategies effectively.…
Unleash Your Data with Visualization Tools Thanks to Scheduled Reports
Scheduled Reports are a feature from our customers’ dreams that we were extremely happy to bring to life.…
Google Tag Manager Tracking: Everything You Need to Know
Google Tag Manager and tag managers, in general, are the answer to the growing need for tracking the…
GCLID Data in Google Analytics 4: Enriching You Reports for Free
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform that offers new features and…
Custom Dimensions in Google Analytics 4
While everyone dreams about an analytics software that automatically adjusts to every business type and model, the reality…
Manage All Offers with Voluum Pixel: The Benefits of Using an Ad Tracker that no One Talks About
The benefits of using an ad tracker in digital marketing campaigns are mentioned everywhere: more data, detailed analysis,…
Tracking Custom Events in Google Analytics 4
Custom events in Google Analytics 4 allow for the greatest level of precision in event tracking. While Google…
Conversion Tracking in Google Analytics 4: Setup & Tips Before Migration from UA
With the introduction of a completely new version of Google Analytics, marked with the number 4, Google caught…
Metaverse: Is There Advertising Potential Behind this Popular Keyword?
Opinions on the metaverse, and its advertising potential, stretch between the two extremes: the metaverse is a misguided…
Mobile Ad Fraud: The Overview
The growth of mobile ad fraud is a testimony of the importance of mobile devices in our lives.…
How to Prepare for Google Optimize Sunset | Voluum as Google Optimize Alternative
Voluum as an alternative for Google Optimize may bring a more performance-oriented approach to your marketing stack. Use…
Traffic Distribution AI: The Science of Optimizing Campaigns in Voluum Explained
While some aspects of digital marketing campaigns can rely on an advertiser’s intuition and instinct-based approach, optimizing traffic…
CPM Pricing Model: How Does It Work and What Its Advantages Are
We work with performance marketers quite often and at some point, we noticed that understanding pricing models can…
A lot to talk about: Adult industry events in 2023
You can say a lot about the adult industry, but one thing is certain: they sure like to…
Top 7 Amazon Affiliate Program Alternatives in 2023
Even before the pandemic, almost half of Millenials preferred the Amazon shopping experience over one year of active…
Why You Need Tracking Software & Why Voluum Is the Tool For You
Ad tracking is simply gathering information about how the money you spend on ads is working for you.…
The Problems with FB & Google tracking Pixels & How the Voluum Pixel is Better
Tracking pixels -– they are everywhere. The invisible images that are used to track users’ behavior, which in…
Top Adult Ad Networks: The Best and Naughtiest
Fashion changes, trends come and go but there’s always a need for high quality adult ad networks. You…
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