What's new in Voluum?
Keep up with everything from big updates & new features to small fixes & changes.
See how we make the best ad tracking software better = month after month!
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This was one of the most anticipated updates: the in-panel guidance that provides contextual links to docs, instructions, and graphics reduces friction for less experienced Voluum users and assist them in the campaign creation process.
The updated test mode solves one of the biggest hurdles that marketers may have: creating a working and error-free setup without costly trial and error process. The updated test mode allows marketers to test various funnels (redirect and direct) that either include a lander or not. What’s important is that the test mode doesn’t pollute your data: meaning that all these test visits and conversions will not be included in your reports, keeping them clean.
Find a test mode in the campaign creation form and follow the on-screen instrucitons.
As part of our iGaming Hub initiative, this integration allows affiliates to pull complete player reports directly into Voluum — something postbacks alone could never provide. Integrate and aggregate all data in one place, attribute registrations and FTDs to original clicks, optimize with unparalleled precision, and keep a keen eye on cost and profit ratio.
The integration with Affilka is available on accounts with the Enterprise plan and above. Go to Advanced / Integrations and click New integration. Find Affilka, provide the statistics token and program URL. That’s it!
Integration for workers is the last missing piece of the precise Collaboration Tools mechanism. It gives you an option to assign a Worker the right to manage ad network Automizer integrations.
What this means that your Workers could create new or fix existing integrations, keep tabs on usage, fix campaign mappings, and take on other tasks that you can delegate on them.
Allow your workers to manage Automizer integrations such as:
- Meta
- TikTok
- PropellerAds
- Bing
- Yahoo
- others
This month we’ve introduced several small improvements that should make using Voluum a better experience:
- Better conversion tracking guidance in the Offer form
- Validation in the Offer URL input
- A pop-up with an infographic that shows the proper setup of passing the click ID in the Offer URL.
- Search bar improvements
Organize your work in Voluum the way you like it: drag & drop report tabs to put them in desired order.
Click the padlock button to enable edit mode. Then, drag reports to a desired location and hit the padlock icon again.
The most requested integration is here: Voluum is now API integrated with NewsBreak, a content discovery platform with over 40M engaged local users.
The integration allows you to:
- Synchronize cost on campaign, ad set, and ad levels
- Create auto-rules
- Control your campaigns from within Voluum
This is the culmination of all onboarding improvements we have made in the past few months. Once a person logs into Voluum for the first time, they will be greeted with an interactive checklist on the right side of the screen with recommended steps for setting up an account and creating the first campaign.
The whole flow guides a user to tracking their first conversion. Once this milestone is achieved, the checklist will automatically close.
The Checklist is accessible for all new accounts created after February 19th, 2025.
This update gives you the option to show columns from all reports, even if they are not visible in the current report. This enables you to create a template that is reusable between reports without the need of opening them one-by-one.
Additionally, you can now make bookmarks of your favorite global reports: Campaigns, offers, Traffic sources, Landers, Flows. Just go to the desired grouping and click the bookmark button on the HOME tab and name your bookmark.
The Column settings window show you how many columns are currently not visible in your report.
You can click the Show all columns toggle to brings them to view.
Go to your favorite global report and click the Bookmark button next to the HOME tab.
Following the October 2024 update that added the option to view and edit tags in columns, this update adds the option to edit tags in bulk. Thanks to this, you can add or edit tag of multiple elements at once.
Here’s how it works:
- Select elements you want to edit
- Click on ‘Tags’ button.
- Select or deselect existing tags or type in a new tag.
This update allows advertisers to send additional data with each conversion to Google: email, phone, order ID, consent. This should solve problems with Conversion not attributed correctly, duplicated conversion, visitor’s consent not specified.
Clickadu integration unlocks cost synchronization on campaign and zone level and launching set actions with auto-rules.
You can add additional parameters when generating a postback URL in Voluum:
To learn more about the integration, please read the documentation: Clickadu Full Integration – Voluum Documentation
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