Google Ads is one of the most commonly used sources of traffic for our clients, so we looked into our integration with it… and made it better. Conversions now go through Data Manager. This means more signals, more data for media buying algorithms, and better tracking for you.

We also built an integration with RollerAds that lets you check the status of your RollerAds campaigns, pause or resume them, and sync cost for the zone variable.

Continuing our effort to make Voluum a more intuitive platform to use, we’ve added an option to generate and download a personalized campaign tracking guide as a PDF. This isn’t a generic document; the guide contains scripts and tokens for your concrete campaigns.

We’ve also refreshed the way notifications in Voluum work, look… and feel.

This update introduces a few quality-of-life updated to the form that appears when adding a new campaigns, lander, offer, or affiliate network. The goal is to make it clearer to users what each tab is for, whether they’re creating or editing, and what each button will do.

The biggest update to the core tracking mechanisms in years comes in the form of the tracking script unification. Before, Voluum had two distinct tracking scripts that were designed for different parts of the campaign funnel: lander tracking script and offer tracking script.

This update unifies the two scripts into one Campaign Tracking Script. The goal of this update is to reduce friction when setting up tracking for the first time.

This was one of the most anticipated updates: the in-panel guidance that provides contextual links to docs, instructions, and graphics reduces friction for less experienced Voluum users and assist them in the campaign creation process.

The updated test mode solves one of the biggest hurdles that marketers may have: creating a working and error-free setup without costly trial and error process. The updated test mode allows marketers to test various funnels (redirect and direct) that either include a lander or not. What’s important is that the test mode doesn’t pollute your data: meaning that all these test visits and conversions will not be included in your reports, keeping them clean.

As part of our iGaming Hub initiative, this integration allows affiliates to pull complete player reports directly into Voluum — something postbacks alone could never provide. Integrate and aggregate all data in one place, attribute registrations and FTDs to original clicks, optimize with unparalleled precision, and keep a keen eye on cost and profit ratio.

Integration for workers is the last missing piece of the precise Collaboration Tools mechanism. It gives you an option to assign a Worker the right to manage ad network Automizer integrations.

What this means that your Workers could create new or fix existing integrations, keep tabs on usage, fix campaign mappings, and take on other tasks that you can delegate on them.

This month we’ve introduced several small improvements that should make using Voluum a better experience:

• Better conversion tracking guidance in the Offer form
• Validation in the Offer URL input
• A pop-up with an infographic that shows the proper setup of passing the click ID in the Offer URL.
• Search bar improvements

Organize your work in Voluum the way you like it: drag & drop report tabs to put them in desired order.