Voluum Blog

Best Facebook Ad Tracking Software in 2026: 10 Tools Compared

Michał Schindler — Fri, 16 Oct 2026 09:42:26 +0000

If your Ads Manager dashboard says one thing and your bank account says another, you are not alone. Signal loss, attribution windows and modeled conversions mean Meta’s own numbers rarely match real revenue. Short answer: affiliates and media buyers running Meta next to other traffic sources will get the most from Voluum or AnyTrack. Shopify […]

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Black Friday 2026: What Performance Marketers Need to Know Before Launch

Michał Schindler — Mon, 12 Oct 2026 07:33:55 +0000

Black Friday lands on November 27 this year, with Cyber Monday on November 30. Unlike the last two years, the whole peak weekend sits inside November, which squeezes a lot of spending into four days. On paper, it looks like a good year. U.S. online holiday sales are forecast to hit about $275 billion, up […]

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How to Track Shopify and CheckoutChamp Conversions in One Place

Michał Schindler — Wed, 23 Sep 2026 08:04:11 +0000

Most ecommerce advertisers running paid traffic hit the same wall eventually. Your store reports thirty sales yesterday. Meta claims eleven of them. Taboola says nine. Your spreadsheet tells you the campaign is comfortably profitable or quietly bleeding, depending on which number you decide to believe that morning. The platforms usually are not lying to you. […]

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From FTDs to LTV: Shifting Your Tracking Focus to Long-Term Player Value

Michał Schindler — Thu, 27 Aug 2026 12:20:28 +0000

For years, the affiliate marketing playbook in iGaming was simple. Get the click, get the deposit, get paid. The first-time deposit (FTD) was king, and CPA deals built entire businesses on the back of it. You knew exactly what you earned the moment a player funded their account, and that predictability made CPA the default […]

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What Is a Conversion API (CAPI) and Why It Matters for Advertisers in 2026

Michał Schindler — Mon, 24 Aug 2026 07:29:58 +0000

There is a quiet problem sitting at the center of most ad accounts: the platforms spending your money can no longer see what that money actually does. A user clicks your ad, lands on your offer, converts a day later on a different browser, and somewhere along the way the signal that connects that sale back to the ad just […]

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Advanced Player Segmentation Using Voluum

Michał Schindler — Mon, 03 Aug 2026 06:43:52 +0000

Most iGaming marketers already know that not all players are worth the same. The guy who registers, deposits ten bucks once, and disappears is not the same as the one who redeposits every weekend for six months. The problem is that most campaigns treat them like they are. You buy traffic, you count FTDs, you […]

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Automated Rules in Voluum for iGaming Traffic: Complete Guide

Michał Schindler — Thu, 23 Jul 2026 10:04:13 +0000

Here’s a number worth sitting with: if you’re running iGaming traffic across pops, push, native, and a few affiliate offers, you’re probably making dozens of small decisions a day. Pause this placement. Bump that bid. Kill the source that stopped converting at 3 a.m. while you were asleep. Each decision is tiny. Added up across […]

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iGaming SEO Tracking and Voluum: Why It Matters and How to Set It Up

Michał Schindler — Wed, 22 Jul 2026 08:52:52 +0000

If you run an iGaming site, chances are a big slice of your traffic comes from search. Someone types “best online casino bonuses” into Google, lands on your review page, clicks through to an operator, and signs up. That’s the whole game for a lot of affiliates and in-house teams. The weird part is that […]

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Voluum MCP: The Best Way to Work With AI Agents

Michał Schindler — Sun, 19 Jul 2026 23:00:00 +0000

Everyone’s “doing AI” these days. Many products or platforms try to solve genuine problems, while others just add the magic button with stars graphics and hope people won’t ask what it actually does. In short, there are good and bad ways of implementing AI into products, and with Voluum MCP we believe we found the […]

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The Most Common Tracking Issues and How to Fix Them

Michał Schindler — Fri, 10 Jul 2026 08:04:59 +0000

You launched your campaign, traffic is flowing, and your Voluum dashboard shows… nothing. Or visits without conversions. Or numbers that look nothing like what your traffic source reports. Take a breath. In most cases, the problem is not some deep technical failure. It’s a typo, a link pasted in the wrong place, or two platforms […]

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