Tips & Tricks

Just as you optimize your campaigns continuously, so you learn about the marketing. Grab all the useful tips & tricks for performance marketing.

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The 3 WORST Affiliate Mistakes – And How to Avoid Them

878 614 Michał Schindler

We all fear something, but for affiliate marketers, some fears are more real than others. And most of them are related to the three most typical rookie affiliate mistakes: You set up your campaign incorrectly…

A dart board showing 7 steps to campaign optimization.

Affiliate Campaign Optimization in 7 Simple Steps

1170 818 Chris Wilson

When you start tracking in performance marketing, all that data can be very overwhelming. It’s hard to know what it all means and what you should focus on. But that data is the key to…

a space shuttle taking off

The Rocket Fuel Guide to Boost Lander Conversion Rates

1170 818 Chris Wilson

We all want more sales, right? Unfortunately, sometimes we get in our own way. Today, we’ll look at how you can boost your sales with landing page optimization best practices. But first a story. Imagine…

How to Improve Banner Ads Campaigns Performance

1170 818 Chris Wilson

Back in the early days of the internet, advertising was a lot simpler affair than today. Simple display ads including banner ads like the one below —the first banner — would perform incredibly well. But…

How to Make Landing Pages Optimized for Mobile Traffic

1170 818 Chris Wilson

A lander is a crucial part of any performance marketing campaign. But with more web users sticking to their mobile phones, your landing pages have to be optimized for mobile if you want to see…

a photo of a laptop keyboard with a glass globe on it and two paper boxes with the phrase "online shopping" on them

How To Use The Almighty Power Of Global Shopping Events

640 447 Mila Dabyshuk

For affiliate marketers working in the eCommerce domain, it may feel like all the key shopping events are squeezed in the last quarter of the year, kicking off with the US Thanksgiving day. But it…

7 Tips To Drive Sales On Black Friday & Cyber Monday

1170 818 Kamila Łuksza

If shopping is like sport, Holiday Season is like the Super Bowl. You might not be into it, but when it’s happening, you participate either way. The Shopping Holy Trinity, Black Friday, Cyber Monday, and…

Opened MacBook on the office table with various digital marketing graphs and charts on its screen

5 Strategies To Succeed In Affiliate Marketing

640 427 Mila Dabyshuk

Recently, affiliate marketing has evolved from being just a popular revenue-driving tactic into a multi-billion industry with a global reach. Extremely beneficial to both brands and affiliates, it is primed to continue growing as a…

A multi-colored carrot on a string being used as an incentive. The background is bright and colorful with hues of purple and blue.

How to Overcome Loss Aversion to Boost Your Performance Marketing

1170 818 Chris Wilson

Have you ever bought something from eBay or a similar site? If so there’s a good chance you witnessed the effects of loss aversion first hand. You probably came across someone who massively overpriced what…

Someone checking his Voluum account and taking notes.

7 of the Best Hacks to Organize Your Work in Voluum

1024 712 Jola Cinal

We’re all busy nowadays and looking for ways to save the precious time. Here, I am giving you a list of Voluum hacks that will speed up and help organize your work.  Ready? 1. Meet…