Tips & Tricks

Just as you optimize your campaigns continuously, so you learn about the marketing. Grab all the useful tips & tricks for performance marketing.

a photo of a laptop keyboard with a glass globe on it and two paper boxes with the phrase "online shopping" on them

How To Use The Almighty Power Of Global Shopping Events

640 447 Mila Dabyshuk

For affiliate marketers working in the eCommerce domain, it may feel like all the key shopping events are squeezed in the last quarter of the year, kicking off with the US Thanksgiving day. But it…

7 Tips To Drive Sales On Black Friday & Cyber Monday

1170 818 Kamila Łuksza

If shopping is like sport, Holiday Season is like the Super Bowl. You might not be into it, but when it’s happening, you participate either way. The Shopping Holy Trinity, Black Friday, Cyber Monday, and…

Opened MacBook on the office table with various digital marketing graphs and charts on its screen

5 Strategies To Succeed In Affiliate Marketing

640 427 Mila Dabyshuk

Recently, affiliate marketing has evolved from being just a popular revenue-driving tactic into a multi-billion industry with a global reach. Extremely beneficial to both brands and affiliates, it is primed to continue growing as a…

A multi-colored carrot on a string being used as an incentive. The background is bright and colorful with hues of purple and blue.

How to Overcome Loss Aversion to Boost Your Performance Marketing

1170 818 Chris Wilson

Have you ever bought something from eBay or a similar site? If so there’s a good chance you witnessed the effects of loss aversion first hand. You probably came across someone who massively overpriced what…

Someone checking his Voluum account and taking notes.

7 of the Best Hacks to Organize Your Work in Voluum

1024 712 Jola Cinal

We’re all busy nowadays and looking for ways to save the precious time. Here, I am giving you a list of Voluum hacks that will speed up and help organize your work.  Ready? 1. Meet…

9 Tips to Make Your Design Irresistible

9 Tips to Make Your Design Irresistible

1170 818 Chris Wilson

Just as everyone judges books by their covers, the designs you use have a big impact on not only how people perceive you, but also the effectiveness of your advertising campaigns. Luckily we can glean…

How To Build an Affiliate Network?

How To Build an Affiliate Network

1170 818 Mateusz Raczynski

If you’re wondering about how to build your affiliate network, you might want to stop right now. It’s not only holding affiliates and advertisers together—it’s about helping everyone win. Do you know how to do…

7 Marketing Reports You Should Use

7 Marketing Reports You Should Use

1170 818 Mateusz Raczynski

They are the key to know how your campaigns perform. But marketing reports that are overloaded with data can effectively blur out what’s really important. We’ve gathered the 7 most useful views to let you…

Clash of Giants - Tracking Pixel vs Postback URL

Clash of Giants – Tracking Pixel vs Postback URL

1170 818 Jola Cinal

Whoever operates in the performance advertising industry knows that tracking and optimization are crucial to become successful. There are no workarounds here. This is why at Voluum we take tracking really seriously. It is at…

Case Study: How to Get 400% More Conversions with SSL

Case Study: How to Get 400% More Conversions with SSL

1170 818 Mateusz Raczynski

One of our clients saw a massive increase in their conversions. It was just a small tweak involving SSL that made it happen. And the best part? They’ve decided to share with you how they…