Get to know us: Our Ad Tracking Case Studies

Want to know if Voluum can help you scale your business?
Then check out these case studies we created with our clients.

Lead Generation

3X More Leads – 277% Higher Conversion Rates

With Voluum Tracker, we were able to triple the number of leads for the same amount of traffic, and get around 135% ROI with paid and organic combined.

Background

FleetMarket is a Portuguese lead generation agency in the automotive industry, representing major brands like: Volvo, Toyota, BMW, Jeep, Peugeot, Renault, Honda, Mercedes, Leaseplan, Arval, Locarent.

Challenge

They tried other trackers, but still needed: a deeper level of optimization, automation, testing, and cost control.

Solution

Not only does Voluum allows them easily identify the strongest (and weakest) campaign elements, but also they can:

  • test new approaches easily with just a few clicks,
  • take advantage of what works best in organic traffic and rotate the results page,
  • and upload information about conversions as well as invalidations giving an idea of the entire advertising picture.

Results

Generated 3 times more leads for a total of 9K leads. Increased conversion rates by 277% and boosted ROI by 135%.

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Gambling B2B

Track everything in one place

For us, as marketers, there was never a question, what tracker to use for our campaigns.

Background

AFFMore is a gambling affiliate network that provides offers from their online casino brands, like Kalevalakasino, LuckyDino and CasinoJEFE. They have an internal media buying team that runs display, push and native campaigns from dozens of sources.

Challenge

Media buyers wanted to effectively run multiple campaigns without:

  • jumping between different traffic source platforms;
  • manually going through multiple campaign stats;
  • ineffective set up of the traffic flows.

Solution

Voluum let AFFMore media buyers access all their campaigns from one dashboard. They know everything about the spend, amount of conversions, profits, and traffic quality. They can track different custom conversions based on their needs. At the same time, they are able to optimize campaign flows and enhance their performance.

Results

Since AFFMore started using Voluum for the media buying campaigns, their results have increased 5x times.

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Mobile / Apps

Say "goodbye" to Spreadsheets

As soon as we switched to Voluum, all data entry and updating spreadsheets was gone. We could finally focus more on creative work and optimizing our campaigns.

Background

Leverage Media is the owner of an in-house-developed android application for blocking spam messages with a built-in VPN. They advertise their product and run a bunch of affiliate offers from many affiliate networks in various verticals.

Challenge

Find a better solution for data management without:

  • manually combining affiliate metrics with ad networks metrics;
  • time-consuming data collection from both sides every day;
  • inserting and analyzing ad campaign data from numerous sources in spreadsheets;

Solution

Accurate and reliable ad tracker with powerful data views and breakdowns. With it, they can lets them analyze their campaigns in great detail and a smart way to filter their traffic based on various rules. As Leverage Media can now set multiple conversion types, it’s easier to indicate which users are most likely to generate additional income from upsells and post-install events.

Results

Leverage Media saved 100% of time they used to spend on manual data entry and campaign management.

Media B2B

Overcoming the Big, Bad iOS15

Direct tracking meant attribution was even more accurate because conversions were tracked server-to-server and not based on Cookies in browsers… Direct tracking with Voluum means I could look at accurate reports in my Dashboard.

Background

James Prosper is a digital marketer running search, social, native, and mobile ads across several traffic sources (Facebook Ads, Google Ads, Voluum DSP).

Challenge

Though James had tried other trackers, he still had problems with some pretty essential tasks:

  • Forced to manually update costs
  • Creating and managing server-only installation
  • Constant issues implementing direct tracking
  • Lack of customer support

Solution

With the outstanding customer success team provided by Voluum and our intuitive platform, it takes half the time it used to to create and launch campaigns.

After multiple ad account blocks in the past on Google and Facebook it feels like he’s “ghost-tracking”. His ads no longer get flagged for malicious activity.

Results

Rules to control his traffic flows like: ➡️ Increasing bids by 20% on profitable placements that have more than 3 conversions in the last 3 days 🤑

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Media B2B

Switch from manual to auto-optimization

It turned out that a simple decision, such as investing in the right ad tracker, could become a game-changer for the company.

Background

Alugha is a German-based tech startup that works with multilingual videos. Their toolkit lets video producers and companies host, transcribe & dub video content. Hence, they play a vast amount of videos in various languages all over the world.

Challenge

Alugha was stuck in a slow-moving circle of ineffective manual optimization with:

  • enormous content portfolio in multiple languages;
  • ad network budget restraints;
  • ineffective process of testing;
  • and bot traffic.

Solution

With Voluum, all alugha’s advertising is in one place. They are able to track and optimize their ad campaigns for multiple conversions. An arduous process of optimization has been turned into something much simpler with our Auto-optimization feature.

All this allowed alugha to play out their portfolio on a completely different scale around the world.

Results

Alhuga managed to lower their ad costs (CPM) from $0.57 to $0.11. The number of clicks grew from 2M to almost 12M.

Mobile / Apps

Optimize for better ad performance

Without Voluum we wouldn’t run many successful campaigns.

Background

Dreamin’s core is the acquisition of mobile users via their proprietary data-driven platform. Their advertising revolves around running app download / in-app-event campaigns that redirect to Google Playstore or App Store.

Challenge

Find a more effective way to scale and optimize their campaigns without:

  • constantly jumping between their campaigns and different traffic source platforms;
  • manually testing the never-ending combinations of variables;
  • spending a lot of time on discovering the good sources and scaling them up.

Solution

Intuitive panel and data-friendly dashboard helped Dremin avoid distractions while analyzing their sources. Integrations with Propellerads & Megapush saved them tons of time as they could control their campaigns straight from Voluum. Rule-based traffic distribution enabled them to achieve much more by matching the right users with the right offers.

Results

Thanks to Voluum’s precise geotargeting, Dreamin scaled up a brand new campaign to $200.000 in revenue in less than 6 months.

Native media buying

Automation is the key to scaling

The more campaigns you have, the harder it is to do everything manually. Without a tracker it’s too much to handle.

Background

Ahmed is a native media buyer who’s been in the industry since 2010.

Challenge

Scaling just meant more and more manual work. Also, because he was not using a cloud-based server, he struggled consistently with occasional crashes, losing data, server rental costs, and security risks.

Solution

Automation was Ahmed’s (and his profits’) lifesaver. Voluum Automizer enabled him to implement:

  • Automatic markers for his reports,
  • if / then rules for his traffic,
  • and bulk actions to edit multiple campaign elements at once.

Results

Voluum’s automation allowed him to improve client’s ROI on average by 100% and in some verticals, like native ads, by even 240%.

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Online Learning

Automate your work using rules & alerts

Thanks to rules and alerts, I can test my campaigns more efficiently. With Automizer I can really save lots of time.

Background

Colin Dijs , the owner of Dijs University and Landerize is an 8-figure super affiliate. As he’s extensively scaling his business, he’s always in front of the screens, logged to numerous platforms at the same time.

Challenge

Find a better way to manage his online business without:

  • Using multiple systems, tools and open browser tabs at the same time;
  • Working inefficiently on campaign optimization & using platforms one by one due to the lack of integrations;
  • Splitting the flow of testing and optimizing that results in slower progress and reduced ROI.

Solution

After Colin Dijs beta tested Voluum’s Automizer, he introduced the tool to his media buying team. They were happy to discover that Voluum’s alternative to “The Optimizer” brings astonishing results. The team was able to increase their effectiveness tremendously, but at the end, it was the ability to have one tool to control the entire optimization process that stole their hearts.

Results

Huge time savings connected to the ability to manage and further scale his business using only one platform.

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