How to Increase Your ROI by at Least 30% with A/B Testing?

858 600 Michał Dec

Performance marketing is paved with testing and optimization. The more you can do, the bigger the scale, and therefore – the bigger the profit. That’s why we created an AI-powered tool to let you do more – Offer Automation. Testing is a big problem for every…

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Cloud Security

How Secure Is Your Data in the Cloud?

1080 755 Jola Cinal

Let’s face it. Our data is widely stored in the Cloud these days. If you are using Gmail, Dropbox or even Facebook, your data is…

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The Guide to Native Advertising

How to get started with native ads? A beginner’s guide for Voluum DSP

858 600 Kamila Łuksza

If you’re reading this, it means you are already buying or willing to buy an ad inventory in the most efficient manner – by using…

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Voluum GDPR

All You Need to Know About the GDPR and Voluum

858 600 Bartosz Bielecki

May 25, 2018, is a much anticipated deadline in countless companies around the world. When the General Data Protection Regulation (GDPR) comes into effect, all…

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Switching to Voluum

How to Quickly Move to Voluum?

858 600 Mateusz Raczynski

There are many different reasons why would you switch to Voluum from another tool. Afraid of losing tons of time on the data migration is…

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A/B Testing Automation in Voluum

How to Increase Your ROI by at Least 30% with A/B Testing?

858 600 Michał Dec

Performance marketing is paved with testing and optimization. The more you can do, the bigger the scale, and therefore – the bigger the profit. That’s…

read more
Robert Gryn

Faux News About Digital Marketing

1080 753 Robert Gryn

Some of you may have seen the “investigative” article published recently by Businessweek’s Zeke Faux. Seemingly written by someone who had just discovered the existence…

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Video in Performance Marketing

Video to Boost Performance Marketing

858 600 Mateusz Raczynski

In the not-so-distant past, we thought that only big volumes of traffic can bring the desired performance. This led to a price drop for the…

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Robert Gryn

Robert Gryn on the Future of Native Media Buying

858 600 Robert Gryn

I thought I would share what I’ve learned over the last 2.5 years since I made the decision to build Voluum DSP. To give you…

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Types of Ads

The Differences Between Ads in Digital Marketing pt.2 (Pop, Native)

858 600 Bartosz Bielecki

In part one of this article we’ve presented you two forms of ads in digital marketing – e-mail and display ads. Even though they’re popular,…

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