Voluum Glossary

A

• Ad Fraud
• Ad Tracking
• Advertising
• Affiliate marketer
• Amazon
• Analytics Software
• Associate
• Attribution

B

• Brand Awareness

C

• Click ID
• Conversion Tracking

F

• Facebook Ads
• Feeder sites

G

• GCLID
• GDPR
• Google Analytics
• Google Tag Manager

I

• Igaming
• In-House Affiliate Program

L

• Lead

M

• Metaverse
• Mobile Attribution

O

• One-Way Links

P

• Pay bump
• Postback URL
• Programmatic Advertising

R

• Reseller Rights

S

• Split Testing
• Sports Betting
• Spot

T

• Tracking Pixel
• Traffic Arbitrage
• Traffic Distribution

U

• UTM tracking

W

• White Label