Take your campaigns to another level
with Google Ads API integration in Voluum
Gather all necessary data in one place, and upgrade your Google Ads conversion tracking thanks to the most reliable Google Ads API s2s postback integration.
Optimize and automate campaigns using complex solutions recommended by respectable marketing agencies!
Why is advertising in Google Ads so popular?
Google Ads is an advertising platform created by Google that is based on the PPC (pay-per-click) model, where advertisers pay per click or ad impression.
This traffic source offers several types of ad campaigns: search, display, video, shopping, app, smart, local, discovery. Its targeting options empower advertisers to target very specific audiences, based on, for example individual keywords, age, location, interests, or earliest engagement with similar products or ads (remarketing).
Why choose Voluum for Google Ads campaign tracking?
Voluum is an extremely advanced tracker, with a number of custom features. You can use it as a Google Ads’ tracking software, to connect all your Google ad accounts, but also gather the data from other sources (Facebook Ads, Outbrain, Taboola, and more), and:
- Track all your campaigns regardless of the source
- Optimize your performance and maximize your ROI
- Automate your process with rules and alerts
Voluum also provides you functionalities that are not available in Google Analytics: detailed, real-time reporting, cost integration for several sources, custom rules and notifications, tools for monitoring bots, traffic distribution AI and more!
Check out this blog post, and see why Voluum became a Google Analytics alternative.
Start using Voluum as a tracking software for your Google Ads campaigns to get the most out of optimizing and make sure that your ROI is maximized.
All-in-one solution for Google Ads tracking.
Track actual costs and simplify your work with Automizer
Use Voluum Automizer – a tool designed to speed up your everyday work and make your life easier. With this solution, you can gather data from several sources at the same time, track your conversions regardless of blocked cookies and:
- Synchronize costs on Google Ads campaign level
- Receive alerts for underperforming keywords or creatives
- Mark placements that perform best in your reports
- Set Google Ads Postback URL using API integration
Save time spent on optimizing with auto-rules
Add Automizer auto-rules for your campaigns, and get notified based on conditions you set. Always be informed about changes in campaign performance!
No conversions within last 6 hours
Cost higher than $50 and 0 conversions for the ad group within the last 48 hours
Placements have more than 5000 visits within the last 3 days but their ROI is lower than 25%
Case Study: 60K conversions per month with Voluum + Google Ads integration
See how Leedia, a Forex marketing agency, faced their everyday challenges, thanks to Voluum tracker and its built-in Automizer solution:
Jumping around several platforms to monitor data
Every piece of data needed for optimization gathered in one place
Spending hours on manual optimization
Notifications sent on campaigns or dimensions performance with auto-rules
A/B testing for landing pages requires a lot of manual work
Easy and automated A/B testing, with AI path optimization and Smart rotation
Inaccurate costs in reports due to traffic sources that don’t support dynamic cost token
Automizer integrations available for Google Ads and other traffic sources
Conversions missing on Google Ads side (due to blocked cookies by some OSs, browsers)
Custom Google Ads postback integration available in Voluum
Setting parameters and tokens manually
All values passed automatically
Find out more about Leedia’s case on Voluum Blog.
Integrate Voluum and Google Ads for free!
Using Google Ads postback URL API integration is totally free of charge, and Google cost integration is free up to $1,000 ad spend monthly. In case you will need a higher limit, you can always upgrade your Automizer plan.