Recover lost conversions, sharpen Smart Bidding, and see your true ROAS
with Google Ads API integration in Voluum
Gather all your data in one place, then optimize and automate every campaign with AI-driven A/B testing and anti-bot tools you won't find in Google Ads.
Why is advertising in Google Ads so popular?
Google Ads is an advertising platform created by Google that is based on the PPC (pay-per-click) model, where advertisers pay per click or ad impression.
This traffic source offers several types of ad campaigns: search, display, video, shopping, app, smart, local, discovery. Its targeting options empower advertisers to target very specific audiences, based on, for example individual keywords, age, location, interests, or earliest engagement with similar products or ads (remarketing).
Everything you need to run profitable Google Ads campaigns
- Track conversions from every source, even when cookies fail. Voluum records conversions server-side and sends them through Google Data Manager using CAPI, so you get accurate attribution no matter what browsers block.
- Attribute conversions over a longer window. Voluum's tracking cookie lasts up to 180 days, far longer than typical browser-limited windows, so late conversions still get tied back to the click that drove them.
- Find what works and scale it automatically. Built-in A/B testing and Traffic Distribution AI shift traffic toward your winners without manual work, while auto-rules and alerts flag slipping keywords or creatives the moment they dip.day work with notifications and markers
- Protect your spend from fraud. The built-in Anti-Fraud Kit detects bots and suspicious traffic automatically, so you stop paying for clicks that will never convert.
Get everything Google Analytics won't give you: detailed real-time reporting, multi-source cost integration, custom rules, and AI optimization, all in one platform built for performance marketers.
All-in-one solution for Google Ads tracking.
Track actual costs and simplify your work with Automizer
- Synchronize costs on Google Ads campaign level
- Receive alerts for underperforming keywords or creatives
- Mark placements that perform best in your reports
- Set Google Ads Postback URL using API integration
Save time spent on optimizing with auto-rules
Scenario
No conversions within last 6 hours
Send an ALERT
Scenario
Cost higher than $50 and 0 conversions for the ad group within the last 48 hours
GET NOTIFIED and MARK ad group in the report
Scenario
Placements have more than 5000 visits within the last 3 days but their ROI is lower than 25%
ADD TO LIST to easily copy all of them and pause in Google Ads later on
Case Study: 60K conversions per month with Voluum + Google Ads integration
Without Automizer
With Automizer
Without Automizer
Jumping around several platforms to monitor data
With Automizer
Every piece of data needed for optimization gathered in one place
Without Automizer
Spending hours on manual optimization
With Automizer
Notifications sent on campaigns or dimensions performance with auto-rules
Without Automizer
A/B testing for landing pages requires a lot of manual work
With Automizer
Easy and automated A/B testing, with AI path optimization and Smart rotation
Without Automizer
Inaccurate costs in reports due to traffic sources that don’t support dynamic cost token
With Automizer
Automizer integrations available for Google Ads and other traffic sources
Without Automizer
Conversions missing on Google Ads side (due to blocked cookies by some OSs, browsers)
With Automizer
Custom Google Ads postback integration available in Voluum
Without Automizer
Setting parameters and tokens manually
With Automizer
All values passed automatically
Find out more about Leedia’s case on Voluum Blog.
Start benefiting from the integration today!
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