Take your campaigns to another level
with Google Ads API integration in Voluum
Optimize and automate campaigns using complex solutions recommended by respectable marketing agencies!
Why is advertising in Google Ads so popular?
Google Ads is an advertising platform created by Google that is based on the PPC (pay-per-click) model, where advertisers pay per click or ad impression.
This traffic source offers several types of ad campaigns: search, display, video, shopping, app, smart, local, discovery. Its targeting options empower advertisers to target very specific audiences, based on, for example individual keywords, age, location, interests, or earliest engagement with similar products or ads (remarketing).
Why choose Voluum for Google Ads campaign tracking?
- Track all your campaigns regardless of the source
- Optimize your performance and maximize your ROI
- Automate your process with rules and alerts
Voluum also provides you functionalities that are not available in Google Analytics: detailed, real-time reporting, cost integration for several sources, custom rules and notifications, tools for monitoring bots, traffic distribution AI and more!
Check out this blog post, and see why Voluum became a Google Analytics alternative.
Start using Voluum as a tracking software for your Google Ads campaigns to get the most out of optimizing and make sure that your ROI is maximized.
All-in-one solution for Google Ads tracking.
All data available at you fingertips
Customize your reports, and use Real-time reporting in Voluum to check 30+ metrics in the panel. Need to create a heavy report with 4 groupings or share the data with your partners? You can easily export Big data reports, to access them outside of the panel.
Set up the Google Ads tracking integration, to not only gather default data, but also additional information passed from this traffic source: ad groups, keywords, creatives, placements, and more!
Don’t let blocked cookies mess up your reporting
Just add an integration by logging into your Google Ads account, and use the Google Ads postback URL to make sure all the data will be properly tracked regardless of blocked cookies. You don’t even have to edit the link manually, it’s automatically generated
Setting up Google Ads tracking with API Integration has never been this easy!
Have actual costs tracked in one place
Even though Google Ads does not support a dynamic cost token, you can still have exact campaign costs tracked in Voluum with the Google Automizer integration.
Instead of calculating cost based on fixed CPC values, use a solution that will pass actual values that match Google Ads reports. Tracking Google Ads revenue and cost with the Voluum integration is hustle-free and credible!
Track actual costs and simplify your work with Automizer
- Synchronize costs on Google Ads campaign level
- Receive alerts for underperforming keywords or creatives
- Mark placements that perform best in your reports
- Set Google Ads Postback URL using API integration
Save time spent on optimizing with auto-rules
No conversions within last 6 hours
Send an ALERT
Cost higher than $50 and 0 conversions for the ad group within the last 48 hours
GET NOTIFIED and MARK ad group in the report
Placements have more than 5000 visits within the last 3 days but their ROI is lower than 25%
ADD TO LIST to easily copy all of them and pause in Google Ads later on
Case Study: 60K conversions per month with Voluum + Google Ads integration
Jumping around several platforms to monitor data
Every piece of data needed for optimization gathered in one place
Spending hours on manual optimization
Notifications sent on campaigns or dimensions performance with auto-rules
A/B testing for landing pages requires a lot of manual work
Easy and automated A/B testing, with AI path optimization and Smart rotation
Inaccurate costs in reports due to traffic sources that don’t support dynamic cost token
Automizer integrations available for Google Ads and other traffic sources
Conversions missing on Google Ads side (due to blocked cookies by some OSs, browsers)
Custom Google Ads postback integration available in Voluum
Setting parameters and tokens manually
All values passed automatically
Find out more about Leedia’s case on Voluum Blog.
Integrate Voluum and Google Ads for free!
Using Google Ads postback URL API integration is totally free of charge, and Google cost integration is free up to $1,000 ad spend monthly. In case you will need a higher limit, you can always upgrade your Automizer plan.