Posts Tagged :

performance marketing

Affiliate Industry Explained – Interview with Manu Part 2

1170 818 Kamila Łuksza

The second part of our full interview with affiliate marketing legend, Manu Cinca is waiting for you! A super affiliate and an expert in performance marketing, now mostly known for the WTAFF newsletter. He is…

How to Improve Banner Ads Campaigns Performance

1170 818 Chris Wilson

Back in the early days of the internet, advertising was a lot simpler affair than today. Simple display ads including banner ads like the one below —the first banner — would perform incredibly well. But…

Online Video Ads in 2019: The Hottest Trends to Watch

1170 818 Dariusz Jaroń

There is no faster-growing advertising format in the world than online video. As a marketer, you know how important it is to stay up-to-date with fresh industry directions. Take a look at six impactful video…

Hacker

Digital Ad Fraud – A Complete Guide for Advertisers Part 1

1170 818 Kamila Łuksza

If you’re an advertiser you’re losing money. I’m sorry for being so straightforward right upfront, but it’s true. Every single day advertisers all over the world waste $51 M on digital Ad Fraud (Juniper Research). Even…

Opened MacBook on the office table with various digital marketing graphs and charts on its screen

5 Strategies To Succeed In Affiliate Marketing

640 427 Mila Dabyshuk

Recently, affiliate marketing has evolved from being just a popular revenue-driving tactic into a multi-billion industry with a global reach. Extremely beneficial to both brands and affiliates, it is primed to continue growing as a…

A man sitting on a bean bag working on his computer while AI automates the distribution of traffic to the best offers, landers and paths.

New in Voluum: Let Voluum AI Automate Your Paths

1170 818 Chris Wilson

Our Mission, at Voluum, has always been to help advertisers Track, Manage and Optimize their ads all in one place. We’re proud to announce our latest AI automation update to Traffic Distribution AI that will…

A multi-colored carrot on a string being used as an incentive. The background is bright and colorful with hues of purple and blue.

How to Overcome Loss Aversion to Boost Your Performance Marketing

1170 818 Chris Wilson

Have you ever bought something from eBay or a similar site? If so there’s a good chance you witnessed the effects of loss aversion first hand. You probably came across someone who massively overpriced what…

Guiding your way through banner blindness

Native Ads: A Cure for Banner Blindness?

2400 1678 Chris Wilson

It’s no secret there is a severe problem afflicting all of us involved with performance marketing. If you’ve run a display ad campaign, then you’re bound to have been affected by it and witnessed its…

Bot Traffic Is Bigger Than Human. Make Sure It Doesn't Affect You!

Bot Traffic Is Bigger Than Human. Make Sure It Doesn’t Affect You!

858 600 Kamila Łuksza

Nowadays, bots account for almost 52% of all web traffic – and most of them are the bad guys, who could damage your performance heavily. Your A/B tests might lead you to choose the wrong…

How to Start Out in Affiliate Marketing: The Ultimate 5 Tips for Beginners

1944 1322 Mateusz Raczynski

Being new to performance marketing brings a lot of questions to the table. How to proceed? How to optimize? How to see beyond the numbers? The answers are right in front of you, they just…