Posts Tagged :

performance marketing

Hacker

Digital Ad Fraud – A Complete Guide for Advertisers Part 1

1170 818 Kamila Łuksza

If you’re an advertiser you’re losing money. I’m sorry for being so straightforward right upfront, but it’s true. Every single day advertisers all over the world waste $51 M on digital Ad Fraud (Juniper Research). Even…

Opened MacBook on the office table with various digital marketing graphs and charts on its screen

5 Strategies To Succeed In Affiliate Marketing

640 427 Mila Dabyshuk

Recently, affiliate marketing has evolved from being just a popular revenue-driving tactic into a multi-billion industry with a global reach. Extremely beneficial to both brands and affiliates, it is primed to continue growing as a…

A man sitting on a bean bag working on his computer while AI automates the distribution of traffic to the best offers, landers and paths.

New in Voluum: Let AI Automate your Paths

1170 818 Chris Wilson

Our Mission, at Voluum, has always been to help advertisers Track, Manage and Optimize their ads all in one place. We’re proud to announce our latest AI automation update to Traffic Distribution AI that will…

A multi-colored carrot on a string being used as an incentive. The background is bright and colorful with hues of purple and blue.

How to Overcome Loss Aversion to Boost Your Performance Marketing

1170 818 Chris Wilson

Have you ever bought something from eBay or a similar site? If so there’s a good chance you witnessed the effects of loss aversion first hand. You probably came across someone who massively overpriced what…

Guiding your way through banner blindness

Guiding your way through banner blindness

2400 1678 Chris Wilson

It’s no secret there is a severe problem afflicting all of us involved with performance marketing. If you’ve run a display ad campaign, then you’re bound to have been affected by it and witnessed its…

4 Tips to Jumpstart Your Performance Marketing Campaigns

4 Tips to Jumpstart Your Performance Marketing Campaigns

858 600 Kamila Łuksza

There’s a mindblowing amount of stuff you need to learn if you want to succeed in performance marketing. This market is constantly evolving, innovating and improving. New ideas, strategies, and tools continue to emerge at…

Bot Traffic Is Bigger Than Human. Make Sure It Doesn't Affect You!

Bot Traffic Is Bigger Than Human. Make Sure It Doesn’t Affect You!

858 600 Kamila Łuksza

Nowadays, bots account for almost 52% of all web traffic – and most of them are the bad guys, who could damage your performance heavily. Your A/B tests might lead you to choose the wrong…

New To Performance Marketing? Here’s 5 Tips To Get You Started

New To Performance Marketing? Here’s 5 Tips To Get You Started

858 600 Mateusz Raczynski

Being new to performance marketing brings a lot of questions to the table. How to proceed? How to optimize? How to see beyond the numbers? The answers are right in front of you, they just…