How Bigger Picture Solutions made $500K in less than 2 months with Voluum
They call themselves the geeks who believe that data tells us stories. But those stories can only be…
Buzzword of the Year Meets its Competitor: Mobile and Desktop Devices in Native Advertising
As we broke it down for you a while back, native advertising is constantly proving itself as the…
Branding Meets Performance Marketing
Finding your way through the maze of digital advertising solutions is overwhelming at best. Cracking this hard nut…
5 Simple Psychological Hacks to Boost Your Native Advertising Campaigns
Most successful marketing campaigns don’t just happen by accident. They require time, attention, and most importantly, an understanding…
Beginners guide to performance marketing
Performance marketing is a lot of like teenage sex: everyone says they are doing it. But unlike sex,…
Top 5 Native Advertising Formats You Should Know
No doubt native advertising has cemented its place as an essential part of the modern advertiser’s toolkit. We…
Digital Marketing Jobs & How to Get Them: A Dream of Online Work Coming True
Digital marketing jobs are a good fit for people of various professions that can occupy different positions. There’s…
Traffic Arbitrage: A new business opportunity!
If you thought you knew all the ways of making money online, traffic arbitrage is here to prove…
Overcoming the Big, Bad iOS15 – Case Study
In his own words: “5 years without a tracker, running blind.” That’s from our client, James Prosper who…
17 Strategies To Succeed In Affiliate Marketing
As with any adventure – business / money related or otherwise – you’re not going to dive in without a…
How Alugha Said “Goodbye” to Manual Ad Optimization – Case Study
If you work with ads, you know that testing & optimization processes are incredibly demanding. The never-ending combinations…
Affiliate Industry Explained – Interview with Manu Part 2
The second part of our full interview with affiliate marketing legend, Manu Cinca is waiting for you! A…
How to Improve Banner Ads Affiliate Marketing Campaigns Performance
Back in the early days of the internet, affiliate marketing was a lot simpler affair than today. Simple…
Online Video Ads in 2019: The Hottest Trends to Watch
There is no faster-growing advertising format in the world than online video. As a marketer, you know how…
Digital Ad Fraud – A Complete Guide for Advertisers Part 1
If you’re an advertiser you’re losing money. I’m sorry for being so straightforward right upfront, but it’s true.…
New in Voluum: The Complete AI Experience
Our Mission, at Voluum, has always been to help advertisers Track, Manage and Optimize their ads all in…
How to Overcome Loss Aversion to Boost Your Performance Marketing
Have you ever bought something from eBay or a similar site? If so there’s a good chance you…
Native Ads: A Cure for Banner Blindness?
It’s no secret there is a severe problem afflicting all of us involved with performance marketing. If you’ve…
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