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Chris Wilson

Chris Wilson

Content Writer at Codewise.com, helping revolutionize the ad tech industry.

A/B Testing in Affiliate Marketing in 5 minutes with Voluum

1170 818 Chris Wilson

While you can get away with high-level optimization by just pausing certain traffic elements, granular optimization is different. A/B testing different elements is crucial to make sure you squeeze every drop of profit out of…

Dr John Malatesta at WEF PACI Anti-Corruption event

Anti-Corruption Initiative: Codewise Joins WEF PACI

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Last week, on May 21-22, Codewise’s Executive Chairman and CEO John Malatesta and Chief Compliance Officer Milosz Demczuk took part in the Bi-Annual Anti-Corruption Community Meeting hosted by the World Economic Forum’s Partnering Against Corruption…

World Economic Forum Europe CEO Roundtable: A New Hope for the Region’s Tech Sector

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Last week, on May 17, Codewise’s Executive Chairman and CEO John Malatesta took part in the Europe CEO Roundtable hosted by the World Economic Forum at its headquarters in Geneva, Switzerland. Gathering CEOs of dozens…

a horse pretending to be a mythical unicorn

7 Affiliate Marketing Myths About Speed Busted

1170 818 Chris Wilson

There’s a lot of information out there on the internet, some of it good, some of it not so good. The impact of speed on affiliate marketing is no exception to the half-truths and alternative…

Queen Rania Al Abdullah with John Malatesta, CEO of Codewise at the World Economic Forum at the Dead Sea

Codewise at the World Economic Forum at the Dead Sea: Very Much Alive

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This week, Codewise’s CEO and President John Malatesta and other members of the leadership team took part in the World Economic Forum on the Middle East and North Africa, held annually at the Dead Sea…

A dart board showing 7 steps to campaign optimization.

Affiliate Campaign Optimization in 7 Simple Steps

1170 818 Chris Wilson

When you start tracking in performance marketing, all that data can be very overwhelming. It’s hard to know what it all means and what you should focus on. But that data is the key to…

a space shuttle taking off

The Rocket Fuel Guide to Boost Lander Conversion Rates

1170 818 Chris Wilson

We all want more sales, right? Unfortunately, sometimes we get in our own way. Today, we’ll look at how you can boost your sales with landing page optimization best practices. But first a story. Imagine…

Case Study: Why Adextrem Moved From a Self-Hosted Tracker to Voluum

1170 818 Chris Wilson

In this case study, you’ll Learn about AdExtrem, and their business needs Discover how they instantly saved money and gained time by switching from a self-hosted tracker to Voluum Find out the advanced features they…

How to Improve Banner Ads Campaigns Performance

1170 818 Chris Wilson

Back in the early days of the internet, advertising was a lot simpler affair than today. Simple display ads including banner ads like the one below —the first banner — would perform incredibly well. But…

How to Make Landing Pages Optimized for Mobile Traffic

1170 818 Chris Wilson

A lander is a crucial part of any performance marketing campaign. But with more web users sticking to their mobile phones, your landing pages have to be optimized for mobile if you want to see…