Posts By :

Chris Wilson

Chris Wilson

Content Writer at Codewise.com, helping revolutionize the ad tech industry.

How to Improve Banner Ads Campaigns Performance

1170 818 Chris Wilson

Back in the early days of the internet, advertising was a lot simpler affair than today. Simple display ads including banner ads like the one below —the first banner — would perform incredibly well. But…

How to Make Landing Pages Optimized for Mobile Traffic

1170 818 Chris Wilson

A lander is a crucial part of any performance marketing campaign. But with more web users sticking to their mobile phones, your landing pages have to be optimized for mobile if you want to see…

52 of the Best Marketing Conferences in 2019

1170 818 Chris Wilson

As great as reading blog posts and consuming content online is, there is something special about meeting face to face with other people. Marketing conference and events provide this opportunity and more. Of course, there…

An image with the outline of a man and his brain shown

How to Boost Conversions With Cognitive Ease in Marketing

2401 1679 Chris Wilson

When you have a lot of information to consider it’s hard to make a good purchasing decision, right? It’s pretty obvious and yet so many companies and adverts overwhelm their audience with information in the…

Two birds chatting and sharing their experiences with the Voluum referral program.

Share the experience – Voluum Referral Program

1170 780 Chris Wilson

It’s natural to want to share great products and services you discover and use. With the Voluum referral program, you not only gain satisfaction from sharing but you can make money on top of your affiliate…

A man sitting on a bean bag working on his computer while AI automates the distribution of traffic to the best offers, landers and paths.

New in Voluum: Let AI Automate your Paths

1170 818 Chris Wilson

Our Mission, at Voluum, has always been to help advertisers Track, Manage and Optimize their ads all in one place. We’re proud to announce our latest AI automation update to Traffic Distribution AI that will…

A multi-colored carrot on a string being used as an incentive. The background is bright and colorful with hues of purple and blue.

How to Overcome Loss Aversion to Boost Your Performance Marketing

1170 818 Chris Wilson

Have you ever bought something from eBay or a similar site? If so there’s a good chance you witnessed the effects of loss aversion first hand. You probably came across someone who massively overpriced what…

9 Tips to Make Your Design Irresistible

9 Tips to Make Your Design Irresistible

1170 818 Chris Wilson

Just as everyone judges books by their covers, the designs you use have a big impact on not only how people perceive you, but also the effectiveness of your advertising campaigns. Luckily we can glean…

Guiding your way through banner blindness

Guiding your way through banner blindness

2400 1678 Chris Wilson

It’s no secret there is a severe problem afflicting all of us involved with performance marketing. If you’ve run a display ad campaign, then you’re bound to have been affected by it and witnessed its…