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Chris Wilson

Chris Wilson

Content Writer at Codewise.com, helping revolutionize the ad tech industry.

Queen Rania Al Abdullah with John Malatesta, CEO of Codewise at the World Economic Forum at the Dead Sea

Codewise at the World Economic Forum at the Dead Sea: Very Much Alive

1792 1253 Chris Wilson

This week, Codewise’s CEO and President John Malatesta and other members of the leadership team took part in the World Economic Forum on the Middle East and North Africa, held annually at the Dead Sea…

A dart board showing 7 steps to campaign optimization.

Affiliate Campaign Optimization in 7 Simple Steps

1170 818 Chris Wilson

When you start tracking in performance marketing, all that data can be very overwhelming. It’s hard to know what it all means and what you should focus on. But that data is the key to…

a space shuttle taking off

The Rocket Fuel Guide to Boost Lander Conversion Rates

1170 818 Chris Wilson

We all want more sales, right? Unfortunately, sometimes we get in our own way. Today, we’ll look at how you can boost your sales with landing page optimization best practices. But first a story. Imagine…

Case Study: Why Adextrem Moved From a Self-Hosted Tracker to Voluum

1170 818 Chris Wilson

In this case study, you’ll Learn about AdExtrem, and their business needsDiscover how they instantly saved money and gained time by switching from a self-hosted tracker to VoluumFind out the advanced features they benefit from…

How to Improve Banner Ads Campaigns Performance

1170 818 Chris Wilson

Back in the early days of the internet, advertising was a lot simpler affair than today. Simple display ads including banner ads like the one below —the first banner — would perform incredibly well. But…

How to Make Landing Pages Optimized for Mobile Traffic

1170 818 Chris Wilson

A lander is a crucial part of any performance marketing campaign. But with more web users sticking to their mobile phones, your landing pages have to be optimized for mobile if you want to see…

52 of the Best Marketing Conferences in 2019

1170 818 Chris Wilson

As great as reading blog posts and consuming content online is, there is something special about meeting face to face with other people. Marketing conference and events provide this opportunity and more. Of course, there…

An image with the outline of a man and his brain shown

How to Boost Conversions With Cognitive Ease in Marketing

2401 1679 Chris Wilson

When you have a lot of information to consider it’s hard to make a good purchasing decision, right? It’s pretty obvious and yet so many companies and adverts overwhelm their audience with information in the…

Two birds chatting and sharing their experiences with the Voluum referral program.

Share the Experience – Voluum Referral Program

1170 780 Chris Wilson

It’s natural to want to share great products and services you discover and use. With the Voluum referral program, you not only gain satisfaction from sharing but you can make money on top of your affiliate…

A man sitting on a bean bag working on his computer while AI automates the distribution of traffic to the best offers, landers and paths.

New in Voluum: Let AI Automate your Paths

1170 818 Chris Wilson

Our Mission, at Voluum, has always been to help advertisers Track, Manage and Optimize their ads all in one place. We’re proud to announce our latest AI automation update to Traffic Distribution AI that will…