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Kamila Łuksza

Kamila Łuksza

Voluum Blog Manager

Voluum in 2018

Voluum: 2018 In The Rearview Mirror

1170 818 Kamila Łuksza

As the New Year is on its way, it’s a perfect time to summarize the last 365 days. For us, 2018 was a year full of seizing opportunities and facing challenges. Our goal was to focus on further…

Digital Ad Fraud – A Complete Guide for Advertisers Part 2

1170 818 Kamila Łuksza

Digital Ad Fraud is hitting new highs. If you read my previous post on Ad Fraud, you already know that it is a critical problem in our industry; guilty of burning out budgets and payouts…

Hacker

Digital Ad Fraud – A Complete Guide for Advertisers Part 1

1170 818 Kamila Łuksza

If you’re an advertiser you’re losing money. I’m sorry for being so straightforward right upfront, but it’s true. Every single day advertisers all over the world waste $51 M on digital Ad Fraud (Juniper Research). Even…

7 Tips To Drive Sales On Black Friday & Cyber Monday

1170 818 Kamila Łuksza

If shopping is like sport, Holiday Season is like the Super Bowl. You might not be into it, but when it’s happening, you participate either way. The Shopping Holy Trinity, Black Friday, Cyber Monday, and…

Codewise On The Fight Against Ad Fraud at the World Economic Forum

1170 818 Kamila Łuksza

On November 6, the Codewise team had the pleasure to participate in an event hosted by the World Economic Forum in New York for the members of its Partnering Against Corruption Initiative (PACI). For this…

Social Media Landscape in 2018 – What trends will impact your business?

1170 818 Kamila Łuksza

It doesn’t matter if you’re a big FMCG brand, a small eCommerce business, or a local restaurant. Being actively present on different social media channels and leveraging the major trends is absolutely crucial for your existence.…

The Top 7 Digital Marketing Trends To Watch In 2019

The Top 7 Digital Marketing Trends To Watch In 2019

1170 813 Kamila Łuksza

Have you seen Hunger Games? A bunch of kids fighting for their lives in a constantly changing environment. You either adapt to what’s currently happening or you die. Comparing the advertising landscape to Hunger Games…

4 Tips to Jumpstart Your Performance Marketing Campaigns

4 Tips to Jumpstart Your Performance Marketing Campaigns

858 600 Kamila Łuksza

There’s a mindblowing amount of stuff you need to learn if you want to succeed in performance marketing. This market is constantly evolving, innovating and improving. New ideas, strategies, and tools continue to emerge at…

How to get started with native ads? A beginner’s guide for Voluum DSP

How to get started with native ads? A beginner’s guide for Voluum DSP

858 600 Kamila Łuksza

If you’re reading this, it means you are already buying or willing to buy an ad inventory in the most efficient manner – by using the Voluum DSP platform. Digging into a completely new platform might…

Bot Traffic Is Bigger Than Human. Make Sure It Doesn't Affect You!

Bot Traffic Is Bigger Than Human. Make Sure It Doesn’t Affect You!

858 600 Kamila Łuksza

Nowadays, bots account for almost 52% of all web traffic – and most of them are the bad guys, who could damage your performance heavily. Your A/B tests might lead you to choose the wrong…