Why You Need Tracking Software & Why Voluum Is the Tool For You
Ad tracking is simply gathering information about how the money you spend on ads is working for you.…
How to Use Loss Aversion Marketing as a Way to Increase Conversions
Have you ever bought something from eBay or a similar auction site? If so there’s a good chance…
Buzzword of the Year Meets its Competitor: Mobile and Desktop Devices in Native Advertising
As we broke it down for you a while back, native advertising is constantly proving itself as the…
Branding Meets Performance Marketing
Finding your way through the maze of digital advertising solutions is overwhelming at best. Cracking this hard nut…
5 Simple Psychological Hacks to Boost Your Native Advertising Campaigns
Most successful marketing campaigns don’t just happen by accident. They require time, attention, and most importantly, an understanding…
Beginners guide to performance marketing
Performance marketing is a lot of like teenage sex: everyone says they are doing it. But unlike sex,…
Top 5 Native Advertising Formats You Should Know
No doubt native advertising has cemented its place as an essential part of the modern advertiser’s toolkit. We…
Digital Marketing Jobs & How to Get Them: A Dream of Online Work Coming True
Digital marketing jobs are a good fit for people of various professions that can occupy different positions. There’s…
17 Strategies To Succeed In Affiliate Marketing
As with any adventure – business / money related or otherwise – you’re not going to dive in without a…
Affiliate Industry Explained – Interview with Manu Part 2
The second part of our full interview with affiliate marketing legend, Manu Cinca is waiting for you! A…
How to Improve Banner Ads Affiliate Marketing Campaigns Performance
Back in the early days of the internet, affiliate marketing was a lot simpler affair than today. Simple…
Online Video Ads in 2019: The Hottest Trends to Watch
There is no faster-growing advertising format in the world than online video. As a marketer, you know how…
Digital Ad Fraud – A Complete Guide for Advertisers Part 1
If you’re an advertiser you’re losing money. I’m sorry for being so straightforward right upfront, but it’s true.…
New in Voluum: The Complete AI Experience
Our Mission, at Voluum, has always been to help advertisers Track, Manage and Optimize their ads all in…
Native Ads: A Cure for Banner Blindness?
It’s no secret there is a severe problem afflicting all of us involved with performance marketing. If you’ve…
Bot Traffic Is Bigger Than Human. Make Sure It Doesn’t Affect You!
Nowadays, bots account for almost 52% of all web traffic – and most of them are the bad…
How to Start Out in Affiliate Marketing: The Ultimate 5 Tips for Beginners
Being new to performance marketing brings a lot of questions to the table. How to proceed? How to…
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