Tips & Tricks

Just as you optimize your campaigns continuously, so you learn about the marketing. Grab all the useful tips & tricks for performance marketing.

7 Marketing Reports You Should Use

7 Marketing Reports You Should Use

1170 818 Mateusz Raczynski

They are the key to know how your campaigns perform. But marketing reports that are overloaded with data can effectively blur out what’s really important. We’ve gathered the 7 most useful views to let you…

Clash of Giants - Tracking Pixel vs Postback URL

Clash of Giants – Tracking Pixel vs Postback URL

1170 818 Jola Cinal

Whoever operates in the performance advertising industry knows that tracking and optimization are crucial to become successful. There are no workarounds here. This is why at Voluum we take tracking really seriously. It is at…

Case Study: How to Get 400% More Conversions with SSL

Case Study: How to Get 400% More Conversions with SSL

1170 818 Mateusz Raczynski

One of our clients saw a massive increase in their conversions. It was just a small tweak involving SSL that made it happen. And the best part? They’ve decided to share with you how they…

Collaboration Tools. A Suite That Every Performance Marketing Organization Desired

Collaboration Tools. A Suite That Every Performance Marketing Organization Desired

858 600 Oleksandra Ochkan

Most tools for collaboration are about organizing work around the projects and people. It requires some effort at the start, but then, such tools can greatly benefit the entire company. But how about actually doing…

4 Tips to Jumpstart Your Performance Marketing Campaigns

4 Tips to Jumpstart Your Performance Marketing Campaigns

858 600 Kamila Łuksza

There’s a mindblowing amount of stuff you need to learn if you want to succeed in performance marketing. This market is constantly evolving, innovating and improving. New ideas, strategies, and tools continue to emerge at…

How to get started with native ads? A beginner’s guide for Voluum DSP

How to get started with native ads? A beginner’s guide for Voluum DSP

858 600 Kamila Łuksza

If you’re reading this, it means you are already buying or willing to buy an ad inventory in the most efficient manner – by using the Voluum DSP platform. Digging into a completely new platform might…

How to Increase Your ROI by at Least 30% with A/B Testing?

How to Increase Your ROI by at Least 30% with A/B Testing?

858 600 Michał Dec

Performance marketing is paved with testing and optimization. The more you can do, the bigger the scale, and therefore – the bigger the profit. That’s why we created an AI-powered tool to let you do…

How to Setup Facebook Ad Tracking in Voluum Properly?

858 600 Kamila Łuksza

Facebook ads can generate a high number of qualified leads. Unfortunately, even slight discrepancies in tracking data can make it difficult to understand whether your ads are converting or not. There are a lot of…

How To Use a Custom Domain In Your Campaigns?

Why Should You Use a Custom Domain In Your Campaigns?

858 600 Mateusz Raczynski

You might have encountered custom domains for tracking. You might even have already used them. But what are they for? How can they help you with performance marketing? It’s a pretty new thing in performance…