How to Track First-Time Deposits (FTDs) with Voluum Using Postbacks
The iGaming industry is booming. The growing interest in this form of entertainment clashes with the new regulations…
Adapting to Google’s New Gambling Ad Policies: Strategies for Success
Google’s latest update to its gambling advertising policies, set to take effect on April 14, 2025, represents a…
Onboarding in Voluum: How To Set up Voluum From The Beginning
Voluum is a flexible platform offering many possibilities for advertisers with different business cases. From agencies to iGaming…
Staying Safe With Voluum: How Voluum Shielded Its Users From a Massive DDoS Attack
Recently, an unprecedented DDoS attack was launched on one of our clients. The client’s marketing campaign received billions…
Blocking Cookies Was Blocked: What Now?
It’s become fascinating to watch Google dancing around the topic of 3rd party cookies like world’s most cowardly…
Conversion Tracking in Google Analytics 4: Setup & Tips Before Migration from UA
With the introduction of a completely new version of Google Analytics, marked with the number 4, Google caught…
GCLID Data in Google Analytics 4: Enriching You Reports for Free
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform that offers new features and…
10 Best Ad Tracking Software: The Data-Driven Ranking
At the heart of our ad tracking software lies a sophisticated mechanism designed to meticulously capture and track…
The Complete Guide to iGaming (online gambling) in the US – State by State
iGaming and the United States of America have a rough past but promising future. The complicated legal landscape…
AI Advertising Examples: AI is Even More Prevalent Than You Think
The motivations of marketing execs behind jumping on the gen AI bandwagon are varied: some want to explore…
Voluum: The Premium Tracking Service
Voluum is an ad tracking service designed as an enterprise-grade solution. Each mechanism in Voluum is developed with…
The Ranking of The Best Affiliate Programs in 2023
Some top affiliate programs come and go, others stand the test of time. But the most important things…
Not Just “Who Called”: Why You Should Use Ringba to Track Phone Calls
There are people who will gladly tell you that customers don’t like to call and that the future…
Cross-Domain Tracking in Google Analytics 4: Track Between Domains With Ease
The complexity of user journeys increases, and many of them include ventures into different domains. To ensure data…
Faster & More Secure Tracking: Voluum Meets CloudFront
We take pride in several things: our customers who consistently discover new and exciting ways to use Voluum…
Top AI Writing Tools – Ranked!
Since its debut in 2022, ChatGPT has transformed the way content marketing operates. It has proven that good…
AI in Native Advertising: A Tool or a Replacement?
Weirdly, this article hasn’t been written by AI. Nor it is AI-assisted. I don’t want to ask AI…
Maximizing Ecommerce Success: The Power of Conversion Tracking
In the world of ecommerce, success is measured not by generating traffic to your online store but rather…
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