Mastering Marketing Insights: Harness the Power of Inbound Call Tracking
In today’s data-driven world, understanding the customer journey is vital for businesses to optimize their marketing strategies effectively.…
Unleash Your Data with Visualization Tools Thanks to Scheduled Reports
Scheduled Reports are a feature from our customers’ dreams that we were extremely happy to bring to life.…
Google Tag Manager Tracking: Everything You Need to Know
Google Tag Manager and tag managers, in general, are the answer to the growing need for tracking the…
How iOS Updates Starting from Version 14.5 Affect Ad Tracking
Every time a major Internet stakeholder, such as Google or Apple, makes a privacy-related update, the Internet is…
GCLID Data in Google Analytics 4: Enriching You Reports for Free
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform that offers new features and…
Custom Dimensions in Google Analytics 4
While everyone dreams about an analytics software that automatically adjusts to every business type and model, the reality…
Manage All Offers with Voluum Pixel: The Benefits of Using an Ad Tracker that no One Talks About
The benefits of using an ad tracker in digital marketing campaigns are mentioned everywhere: more data, detailed analysis,…
Tracking Custom Events in Google Analytics 4
Custom events in Google Analytics 4 allow for the greatest level of precision in event tracking. While Google…
Conversion Tracking in Google Analytics 4: Setup & Tips Before Migration from UA
With the introduction of a completely new version of Google Analytics, marked with the number 4, Google caught…
Metaverse: Is There Advertising Potential Behind this Popular Keyword?
Opinions on the metaverse, and its advertising potential, stretch between the two extremes: the metaverse is a misguided…
Mobile Ad Fraud: The Overview
The growth of mobile ad fraud is a testimony of the importance of mobile devices in our lives.…
How to Prepare for Google Optimize Sunset | Voluum as Google Optimize Alternative
Voluum as an alternative for Google Optimize may bring a more performance-oriented approach to your marketing stack. Use…
Traffic Distribution AI: The Science of Optimizing Campaigns in Voluum Explained
While some aspects of digital marketing campaigns can rely on an advertiser’s intuition and instinct-based approach, optimizing traffic…
CPM Pricing Model: How Does It Work and What Its Advantages Are
We work with performance marketers quite often and at some point, we noticed that understanding pricing models can…
A lot to talk about: Adult industry events in 2023
You can say a lot about the adult industry, but one thing is certain: they sure like to…
Top 7 Amazon Affiliate Program Alternatives in 2023
Even before the pandemic, almost half of Millenials preferred the Amazon shopping experience over one year of active…
Why You Need Tracking Software & Why Voluum Is the Tool For You
Ad tracking is simply gathering information about how the money you spend on ads is working for you.…
The Problems with FB & Google tracking Pixels & How the Voluum Pixel is Better
Tracking pixels -– they are everywhere. The invisible images that are used to track users’ behavior, which in…
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