Staying Safe With Voluum: How Voluum Shielded Its Users From a Massive DDoS Attack
Recently, an unprecedented DDoS attack was launched on one of our clients. The client’s marketing campaign received billions…
Blocking Cookies Was Blocked: What Now?
It’s become fascinating to watch Google dancing around the topic of 3rd party cookies like world’s most cowardly…
GCLID vs. UTM Parameters: Comprehensive Guide for Marketers
As a digital marketer, you’ve likely encountered GCLID and UTM parameters while managing Google Ads or PPC campaigns.…
Google Pushes 3rd Party Cookie Demise… Again. What Does It Mean?
We’ve covered the topic of 3rd party cookies many times on our blog. This is a catastrophe that…
Conversion Tracking in Google Analytics 4: Setup & Tips Before Migration from UA
With the introduction of a completely new version of Google Analytics, marked with the number 4, Google caught…
GCLID Data in Google Analytics 4: Enriching You Reports for Free
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform that offers new features and…
Traffic Arbitrage Guide: Introduction, Tips & Tricks plus TONIC. Integration
Traffic arbitrage is a fascinating and dynamic example of how people can take an idea, expand it, and…
Adult Marketing Industry Events 2024 / 2025
The adult entertainment industry continues to thrive and evolve, driven by innovation, technology, and changing consumer preferences. For…
Time to Master Google Analytics 4: How to Track Events
Google had forced all users using its analytics solution to migrate to the newest version – Google Analytics…
10 Best Ad Tracking Software: The Data-Driven Ranking
At the heart of our ad tracking software lies a sophisticated mechanism designed to meticulously capture and track…
Crack the Code: Top AI Headline Generators to Skyrocket Your Content
Headline can make or break the whole marketing campaign. It is the prime factor behind the decision whether…
The Complete Guide to iGaming (online gambling) in the US – State by State
iGaming and the United States of America have a rough past but promising future. The complicated legal landscape…
iGaming: iNeed to know everything about it
iGaming is a serious business – with lobbyists pushing for a wider global availability of this industry and…
How to Improve Your iGaming Advertising
Online gambling is the way where a smart advertiser can introduce the thrills of gambling to new audiences…
AI A/B Testing: The Best Marketing Strategy Just Got An Upgrade
A/B testing is a strategy present in every digital marketing educational material, be that blogs, webinars, ebooks or…
AI Advertising Examples: AI is Even More Prevalent Than You Think
The motivations of marketing execs behind jumping on the gen AI bandwagon are varied: some want to explore…
How Voluum is Ready for Cookieless Tracking
Article updated on: 8.02.2024 Cookie-based tracking has recently become the industry’s punching bag, as if all the industry’s…
Voluum: The Premium Tracking Service
Voluum is an ad tracking service designed as an enterprise-grade solution. Each mechanism in Voluum is developed with…
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