What's new in Voluum? - page 3
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The quarter’s biggest update are Scheduled Reports. Under this rather unassuming name hides a feature that gives marketers maximum flexibility when it comes to managing their data.
Scheduled Reports allow marketers to create custom dashboards & share them with other parties in various data visualization tools, such as Google Looker Studio, Microsoft Power BI and Tableau. You can now analyze and present you data the way you want, and Voluum will serve as a data source in these tools.
There are also many quality-of-life improvements that make using Voluum even more intuitive.
Scheduled Reports are a part of Advanced Reports. You can find them by clicking appropriate button in the Voluum panel.
Select Scheduled Reports and then set all appropriate options.
Once you hit ‘Request’, Voluum will start processing data and when it finishes, it will send the email with the link to all addresses provided. The file under the link will be updated each day.
You can now set up a data visualization tool of your choice. Read our documentation for more information.
From new IP filtering options to support for passing external IDs in conversion upload, from updated date picker to more detailed error reporting in Integration Manager, March of 2023 has brought a lot of small quality-of-life updates that should smoothen the Voluum experience.
From now on, IP / UA filtering tabs turn into Traffic Filtering. This change introduces an option to block traffic incidents based on parameters and values. Read more
Yes, you read that right, traffic arbitrage just got a little bit easier. Thanks to the recent API-integration with TONIC., a partner that helps to monetize traffic with premium search feeds, the ‘final revenue’ event is passed automatically.
Additionally, we’ve introduced several small quality-of-life improvements, as well as DDoS protection mechanisms.
The recent integration with the TONIC. platform allows Voluum users to automatically pass ‘final revenue’ event data automatically, without the hassle of manually uploading conversions using CSV files. Note that data for remaining conversion events should be still passed with postbacks. All details are explained in the TONIC. article.
To integrate Voluum with TONIC., go to Settings / Integrations and click the Add integration button.
Select TONIC. platform
Provide TONIC. API username and password. You can get them by going to Account / Settings / API access in TONIC. Once you confirm, the integration will be set.
We have great news for ecommerce marketers or offer owners. From now on, you can track first-touch attribution and distinguish it from returning visitors to measure your visitors’ LTV more correctly. The feature is available as a part of our Managed Service.
If you offer subscription services or other types of offers that often cause visitors to click an ad, fill in some forms and then return to the offer, with first-touch attribution you can be sure that the whole funnel will be correctly attributed. Without it, the returning visit would be counted as a new one or organic (if you track organic traffic).
First-touch attribution modifies the direct tracking script to look for existing click ID in a cookie before a new ID is assigned. If click ID is already present, the script will attribute the visit to this ID and the subsequent conversion can be set to be marked as ‘returning’.
We’ve spent a lot of time to work on how integrations are handled in Voluum, both in the back-end, as well in the front-end. The back-end changes make integrations work smoother and enable us to add new ones quicker. The changes in the UI allow users to create an integration when adding an integrated traffic source or affiliate network. More users that were previously unaware that a given traffic source supports integration can now take advantage of the Automizer.
Rest assured that everything else looks as before and you can still create integrations in Automizer or Voluum Settings.
The integration option is now available in new traffic source or affiliate network forms, provided that they support integration, and the integration wasn’t already created.
The end of 2022 brought Traffic Stars to the family of integrated traffic sources. With this integration, you can unlock the usual perks of the integration: cost synchronization, auto-rules & managing your campaigns from within Voluum.
But that’s not all! With the upgraded GEO database, Voluum will more accurately propose the names of geographical locations in autocomplete, skipping dead locations (locations with no IP address matched). You can be now even more precise with Voluum!
To integrate with Traffic Stars, grab API key from your profile settings in Traffic Stars and go to Voluum.
- In Voluum, go to the Automizer / Traffic sources.
- Click ‘Add traffic source’.
- Select Traffic Stars from the list of integrated sources.
- Provide API key and click ‘Add integration’.
This month’s big announcement is support for Client Hints, a Google-developed solution that partially replaces User Agent. Platforms like Voluum use information from User Agent to get an additional layer of data (such as deice type, browser version, etc.) and power some of its features (rule-based paths, for example).
Google’s push to switch from using User Agent to Client Hints forced us to develop a solution that ensures that all Voluum users will keep the same level of functionality that they grew accustomed to. Long story short: tracking will still work even on browsers with reduced User Agent strings.
As a bonus, we’ve also added a feature that allows you to use a coloring scheme for certain custom columns.
Voluum can use data from both sources: user agent (if it is not reduced) or client hints, depending on how a visitor’s web browser supports these technologies. If user agent is not reduced and only default (low entropy) clients hints are available, we will use user agent. In other cases: client hints.
For redirect tracking: no action is required, the changes affected only Voluum’s backend. Voluum will perform an additional redirect to get client hints if necessary.
For direct tracking: a new version of the Direct tracking script has been developed. This version contains ‘meta tag’, which is responsible for getting visitor data if UA string is reduced. The new version of Direct tracking script needs to be implemented in the <head> section of the web page. If you have used Direct tracking before, please update your script.
The latest update to Custom columns introduces coloring option to monetary and percentage column types. If you enable this option, negative values in these column types will be highlighted in red and positive values will be highlighted in green.
For all the creative marketers that use tens of ad accounts in TikTok or Google, we have developed a solution that allows you to name each integrated account in a meaningful way. This way you won’t be just looking at a column full of ‘TikTok’ accounts, you will know which integration is which.
Another thing we added is the ‘Traffic type’ option available when setting up a campaign. This will help you sort and organize campaigns by the traffic type you use.
You can provide the name of the integration when creating a new one or editing an existing one.
Select the type of traffic from the drop-down menu. You can choose between:
- Pop
- Native
- Search
- Push
- Banner
- SMS
- Video
- Social
To view this value in the report, just group by ‘Traffic type’.
To continue our tradition of adding popular traffic sources to Voluum Automizer, we would like to introduce the integration with Mondiad. This integration enables deep control of your Mondiad campaigns: pausing or resuming whole campaigns, sub ID or zone IDs and changing bids for campaigns, sub IDs, zone IDs and countries. You can do this either manually from the Voluum panel or via the auto-rules.
There are also a lot of works under the hood that you can’t see but will surely improve the comfort of your work!
We’ve added a new and heavily requested metric to reports. eCPA (effective cost per action) allows you to see how much you pay for a single user action, such as click on an ad. This is useful if you use other cost models, such as CPM. eCPA metric is available in reports and on charts.
To use the new eCPA metric, turn on the eCPA column:
Once you do so, the eCPA metric will be visible in reports and charts:
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