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July 2023
July update: Did someone say Shopify integration?
July brought one major update, apart from several quality-of-life ones. The big update s the integration with Shopify, a beloved ecommerce platform. This is a great opportunity for ecommerce marketers that were using or considering using paid advertising.
The integration allows to track ‘purchase’ and ‘add to cart’ events, which allows marketers to connect all their paid and organic advertising efforts in one platform – Voluum.
Shopify integration
To make integration work, you need to install Voluum from Shopify app store and then provide your tracking domain and offer IDs.
Once you do so, create custom conversions for ‘Purchase’ and ‘AddToCart’ events in Voluum.
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