What's new in Voluum? - page 7

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Multicurrency tracking in Automizer, Dayparting, and Whitelists/Blacklists

Set different currencies for each condition in your Automizer’s campaign flow. 

Select specific times when you want your campaigns to be active.

Choose values you want or don’t want to repeat throughout your campaigns in Voluum Automizer.

Multicurrency tracking in Automizer

No more conversion rate tracking and constant worrying! From now on you can set different currency for each condition in your Automizer’s campaign flow. It’s time to bring your automated Voluum campaigns to the international level!

Check out this article to learn all you need to know about Multicurrency.

Dayparting

You can now manage when exactly during the day your campaigns are spending money. Go to the “Dayparting” section, open a spreadsheet, and select at what times you want your campaigns to be active.

Automizer will pause and resume the campaigns according to your settings.

Learn here how to set auto-optimization rules in Voluum Automizer.

Whitelists/Blacklists

You’ve asked for it and we delivered: whitelists and blacklists for your Automizer campaigns! 

Whitelists and blacklists are based on various dimensions such as Site IDs, placement names, IP addresses and more.

You get access to 100 lists and you can run up to 500 entries in each. Just choose values you want or don’t want to repeat throughout your campaigns and save yourself the headache! 

Learn more about using Automizer for your benefit!

Smaller improvements, changes & bug fixes:
  • Integrated Automizer with TrafficJunky
  • Added {useragent} to traffic source Postback URL available tokens
  • Fixed a bug that caused some domains with uppercase letters to fail CNAME validation
  • Automizer rules now display last & next run times
  • Introduced Custom Columns
  • Added Workspace ID column in Collaboration Tools tab, as it’s frequently used in CSV bulk upload
  • Integrated Automizer with Content.ad
  • Implemented Impression Forwarding – the ability to return a redirect on an impression pixel in order to load a 2nd one
  • Added an option to pay via Google Pay
  • Auto-saving Drafts of campaigns/offers/landers
Learn more about this update
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New Traffic Source Integration: Adsterra

Voluum is now fully integrated with Adsterra – a leading global advertising network, serving over 30 billion ad impressions per month worldwide. 

New Traffic Source Integration: Adsterra

We’re happy to introduce another traffic source now fully integrated with Voluum – Adsterra! It’s the third platform we’ve integrated this summer after Outbrain & Zeropark. And there will be more!

Thanks to the integration, you can now auto-update your costs, pause & resume campaigns, change bids, set automation rules & alerts and more – all without having to leave Voluum!

Adsterra is a leading global advertising network, serving over 30 billion ad impressions per month worldwide. 

They’ve recently launched a new ad format, Social Bar! It lets you access 4 highly-engaging types of ads: Custom Banners, In-Page Push, Chat, and Video Bars. 

Why should you try Social Bar right now?

  • 20x-30x higher Click-Through Rate (CTR) compared to web push
  • Higher CPM rates for publishers thanks to high visibility & user interaction
  • А/B testing of up to 15 creatives at a time
  • Non-aggressive advertising compliant with Google regulations

With Adsterra’s AI optimization algorithm that selects the most relevant creatives, formats, and companies to match your traffic, you can be sure that your content will grab users’ attention from the very beginning.

Smaller improvements, changes & bug fixes:
  • Voluum is now integrated with Content.ad
  • Added virtual whitelists/blacklists to Automizer rules
Learn more about this update
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Automizer: New time ranges & frequencies

Set up automated rules with specified time frames – between 1 hour up to 3 months.

Automizer: New time ranges & frequencies

Automizer keeps getting better and better!

Now it will be even easier for you to set up automated rules as you can choose any of the time frames between 1 hour up to 3 months.

Each comes with a respective set of frequencies so you can always stay up-to-date with your campaigns’ performance. 

Learn more about setting up automation rules with Voluum Automizer.

Smaller improvements, changes & bug fixes:
  • Voluum is now integrated with Outbrain
  • Improved stability of Facebook integration
Learn more about this update
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New traffic handling region (India) and a minor bug fix

A new traffic handling region (India) has been added.

We have also fixed a bug that – in some rare cases – could cause a dedicated domain not to be assigned to an account.

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Automizer – Voluum automation tool & full integration with MGID

Create custom rules to automate your campaigns straight from the tracker.

You can now integrate MGID with Voluum and control your campaigns right from the tracker.

Automizer – Voluum automation tool

Apart from auto-updating your costs, changing bids, and pausing/resuming your campaigns you can now create your own automation rules. Set a custom condition & let Voluum re-adjust your campaign the moment something changes in your campaign’s performance!

Watch this short explainer video to learn more about Voluum Automizer:

Visit this landing page or our knowledge base for a more thorough review of the feature.

MGID full integration

Yet another traffic source integrated with Voluum!

We just integrated another traffic source – MGID. Learn how to easily set it up here.

You can now use Automizer with all your Revcontent, Propeller Ads, Taboola, Exoclick, and MGID campaigns. And more integrations are coming soon!

Smaller improvements, changes & bug fixes:
  • Voluum is now integrated with Exoclick
  • Added an ability to set markers for custom variables
  • Introduced a mechanism to estimate traffic costs in Automizer in situations where cost is temporarily not available on traffic source’s end
Learn more about this update
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Full traffic source integrations, integrations’ health status notifications, and new campaign statuses (read only)

Fully integrate your traffic sources with Voluum. Check & control your campaigns without the need to leave the tracker!

Get a notification if an integration with your traffic source stops working.

Special statuses from integrations and bids for the integrated campaigns have been added.

Full traffic source integrations

No more jumping between platforms as we’ve officially introduced the Full Integrations. Now you can control your campaigns from Voluum! 

  1. Check the status of your campaigns
  2. Pause/activate your campaigns
  3. Bid up or bid down, based on sites/zones & campaigns
  4. Exclude non-converting sites/zones
  5. Auto-update your traffic source costs 

Read more about Voluum’s integration with Taboola, Revcontent, and PropellerAds in our documentation. And remember, this is just the beginning… stay tuned for more updates!

Integrations’ Health Status Notifications

Sometimes not everything goes as planned… This is why we launched notifications about broken integrations. 

If your integration with a traffic source fails or stops working, you will know about it right away. Moreover, we’ll provide you with a file with details about the issue, which will help you fix the problem asap.

New Campaign Statuses (Read only)

To make your life easier, we’ve added special statuses from integrations and bids for the integrated campaigns. They will also remain visible as keywords for your convenience.

For more, check out our article on Integrated Campaign Statuses.

Smaller improvements, changes & bug fixes:
  • Integration with Clickbank – conversions can now be pulled via API
  • Voluum is now integrated with RevContent & Taboola
Learn more about this update
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Lander Protection Script

Block access to your landing page from visitors or programs that didn’t come through a campaign URL.

Lander Protection Script

Make sure that spying tools won’t access your pages and steal your precious content. To help you protect your most successful landing pages we’re introducing Landing Protection Script.

Use this feature to block access from visitors or programs that didn’t come through a campaign URL. Learn all about it from this article.

Learn more about this update
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New Cost Model: Auto CPI. Taboola Integration: Cost & TS (Beta). Lander Scanning Tool.

Track your campaign cost based on impressions.

You can now test the beta version of Taboola Cost Integration and Taboola Traffic Source Integration.

Easily check your landing page’s status code, click URLs, and redirect-less tracking script.

New Cost Model: Auto CPI

We are happy to announce that from now on you will be able to track campaign cost based on impressions. 

Just choose the “Auto (CPI)” option in the Cost Model section during the campaign setup for a simpler experience. Just make sure you set up impression tracking properly and pass cost value when firing the impression pixel with the correct parameter from the Traffic Source.

Learn about tracking traffic source cost in Voluum here.

Taboola Integration: Cost & TS (Beta)

We are working on Taboola Integration.

Currently available as a beta version, once completed, this integration will enable Voluum to exchange information between both platforms and update it automatically.

Lander Scanning Tool

Say goodbye to uncertainty during the lander-setup stage! Our Lander Scanning Tool allows you to check the page status code, click URLs, and redirect-less tracking script.

You are now literally one click away from a detailed automated report on the status of your landing page.

Learn more about the Lander Scanning Tool.

Learn more about this update
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