What's new in Voluum? - page 2
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Following the October 2024 update that added the option to view and edit tags in columns, this update adds the option to edit tags in bulk. Thanks to this, you can add or edit tag of multiple elements at once.
Here’s how it works:
- Select elements you want to edit
- Click on ‘Tags’ button.
- Select or deselect existing tags or type in a new tag.
This update allows advertisers to send additional data with each conversion to Google: email, phone, order ID, consent. This should solve problems with Conversion not attributed correctly, duplicated conversion, visitor’s consent not specified.
Clickadu integration unlocks cost synchronization on campaign and zone level and launching set actions with auto-rules.
You can add additional parameters when generating a postback URL in Voluum:
To learn more about the integration, please read the documentation: Clickadu Full Integration – Voluum Documentation
AI navigation is a great way to navigate around Voluum’s features and settings quickly, with just typing where you want to go. It is part of our efforts to make Voluum as intuitive to use as possible.
Tags in columns, on the other hand, reinvent one of the most commonly used features that helps organize your work in Voluum. From now on, you can view and edit tags in a dedicated column in a report, without the need of opening a given element. This allows you to streamline your work more efficiently.
AI navigation can be access via the search bar on the right-hand side menu.
Use it to:
- Find tool you need
- Explore features
- Navigate Voluum quicker
To enjoy the new feature, you just have to enable ‘Tags’ column in Column Settings:
First contact with Voluum can be intimidating for new users, especially if they don’t know much about digital advertising. But that shouldn’t stop them from enjoying top-notch tracking features! We’ve redesigned the first view that all new users see to clearly indicate what steps need to be taken to start tracking.
The new view is available on all new accounts starting from September 30th.
This month we are most excited about the launch of Voluum Marketplace, your go-to hub for verified digital marketing partners. Voluum Marketplace offers you:
- Verified Partners: Access a curated selection of trusted ad networks and affiliate networks.
- Easy Access: Quickly connect with the best platforms, bypassing lengthy vetting processes.
- Detailed Overview: Compare different platforms easily to find the perfect fit for your needs.
Explore Voluum Marketplace today and leverage the partnerships we’ve built to enhance your marketing pipeline!
We’ve made troubleshooting easier! The Error Log now allows you to download all recorded errors in a CSV file with just one click. This update enables you to:
- Export detailed error data for offline analysis.
- Share error logs with your team or support for collaborative troubleshooting.
- Identify recurring issues and trends to prevent future problems.
Head over to the Error Log to check your campaign setup and download any errors for further investigation!
Clickadilla is Voluum’s 28th API integrated partner. Like all the other platforms, it enables:
- cost synchronization
- controlling Clickadilla campaigns without ever leaving Voluum
- creating auto-rules
The second big update of this month is QuickStart. QuickStart is an onboarding tool that instead of forcing you to read or watch videos, guides you through a process of creating a campaign. This way you:
- Learn about the basics of Voluum
- Instantly have a working campaign
This feature is a work in progress and is only available on accounts created from April 2024.
To integrate with Clickadilla, just grab a Clickadilla API key that you can generate in the Tracking tab. Then go to Voluum Automizer and follow the on-screen instructions. The detailed process is described in our documentation.
The QucikStart feature is available on all accounts created after April 2024:
Thanks to the recent Voluum update, you can connect YieldKit’s solution package to record conversions and keep all the information on digital touchpoints in one place.
Additionally, you can now sort your reports by custom columns. The bahavior is the same as with Voluum default columns. Just a minor update that has the pwoer to significantly improve the way you work with Voluum.
Connecting the two platforms easy:
- Grab API key and secret from YieldKit
- Paste them in the YieldKit integration window in Voluum.
You can read the detailed instructions on the integration process by checking the documentation.
Our UX team did their magic to tweak parts of the Voluum interface to make it more consistent, easy to use and pretty. The changes are subtle, but they should add up to create a more pleasant experience for all users.
Apart from that, we’ve added shortcuts with visual explanations that should help you find information needed to integrate Facebook for conversion tracking: Pixel ID, Conversion API key, domain.
Facebook is one of the most important places to advertise products or services. The integration with this platform allows Voluum users to take their advertising to a whole different level. And now, we’ve redesigned Facebook integration flow to make it more approachable and understandable.
The less spectacular but more important update is the added support for local storage. This is an alternative storage mechanism that is used when cookies are not available. This update makes Voluum even more immune to the incoming 3rd party cookie block.
The new flow more clearly divides the integration process into two parts:
The new Facebook integration flow is available now for all users.
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