What's new in Voluum? - page 6

The main way of tracking conversion in Facebook is its Pixel. It’s an OK solution, if you work with your own offers and can edit the offer page.

However, affiliates than run 3rd party offers cannot do that. Until recently, they could use postbacks to record    conversions in Voluum but had no option to send them to Facebook.

Facebook does allow for sending conversion information via API only for verified domains, which, again, exclude those that track 3rd party offers.

With the Voluum May update, affiliates can verify any domain that they own in Facebook and then use Voluum to pass conversion information.

Learn more from our knowledge base.

The form that allows you to create rules has been modified to include two tabs. The first tab allows you to define rules general settings, such as name, an element this rule refers to and an action to launch, while the second tab allows you to add conditions.

We hope that decluttering of the rules form will make adding new rules easier.

Auto-update traffic costs, pause & activate your campaigns, change bids, and – of course – set automation rules & alerts. Yes, yes – thanks to our fresh new integration with Pushground, you can do all that (and more!) without leaving Voluum.

Pushground is one of the leading ad networks, specializing in push ads & in-page push traffic.

They enable advertisers to succeed with everything from advanced user targeting and integrated fraud filtering, to campaign automation with a CPC starting at just $.001!

Read more about our Pushground integration here.

As you know, cost can have different sources (campaign settings, manual cost update, integration transfer, or estimation). Things can get quite complicated, especially in drilldown reports or in time periods with multiple sources. 

This has caused some serious headaches for our clients (and us) in the past. To make things easier, we’ve added source hints in the Cost column as shown below.

Learn more about tracking costs with Voluum.

You can now set a daily cap not only for the number of conversions for a selected offer, but also for the number of clicks. After the limit you set is reached, your visitors will be automatically redirected to another offer.

What exactly has changed in the setup?

• In the offer form, you can choose between conversion and click cap
• A new column showing current click cap value and limit
• A new column in bulk offer import/edit: Offer cap type (CONVERSION or CLICK)

Read more about how our click cap feature works here.

Our reporting is now more user-friendly, insightful and useful than ever! Utilize your reports to the fullest potential and optimize your campaigns to a tee. Check out what exactly has changed:

• Notes are now accessible as a read only column in reports!
• Report with filters for multiple campaigns. You can select as many campaigns as you want to generate detailed, hand-picked reports.

Learn more about reports in our knowledge base.

We’ve simplified the setup and turbocharged the Direct Tracking Pixel and Redirectless mechanisms.

These two functionalities are now called Direct tracking. All the benefits of this method of tracking still apply, your direct campaigns are not affected in any way but we handle things on our side more efficiently and the UI is more intuitive. 

Find out more about Direct tracking.

You can now send an extra 5, customizable pieces of information from your traffic source.

Learn more about how to properly set parameters in your Postback URLs.

If you’re tracking your payout manually, you can now differentiate conversion amounts per country seamlessly.

Find out how to set GEO-specific payouts in Voluum.

We’ve launched the option to re-authenticate an existing integration with Facebook or Google. What does this mean?

Now you’re able to refresh old tokens without creating a new integration and losing your mappings. There is a new action icon in the integrations table for that:

Learn more about our full integrations here.

Watch these short video clips to see how smoothly Voluum works with Facebook and Google Ads campaigns.

Now you can set a condition for a rule based not only on the value of a chosen metric, but also on its percentage related to another metric.

A time range can be easily added to such a condition. You’ll find this new option in the 4th step of the Automizer rule creation form.

Find out how to create automation rules with Voluum Automizer.

Now you can create auto-rules based on the number of suspicious clicks & visits, plus their percentage in the incoming traffic. Setting up rules related to custom events & columns is also possible. More automation, less frustration!

Learn how to create automation rules with Voluum Automizer from this article or watch a short video tutorial.

Set custom variable markers for entire campaigns to keep track of all your advertising with even less effort!

Use inline-markers, bulk-markers, and filtering. For filtering, only campaigns with traffic get filtered. So in case a campaign you want to filter with this marker doesn’t have any traffic, you won’t be able to see it.

Learn more about campaign markers from this article & video tutorial.

We have launched a new time range for Automizer rules – “Today”. It will cover a range from 00:00 of the current day till “now”. You can also select the timezone in another field.

Find out more about setting automation rules in Automizer.

You no longer need to build your white/blacklists from scratch by yourself. Automizer can do it for you! 

You can use Blacklists to detect poorly performing placements in any campaign and then pause them in other campaigns. 

With Whitelists, you can build a list of placements that meet certain criteria and easily share it with someone. It is available for all traffic sources except Voluum DSP.

This feature is available as a new action for dimension auto rules.

Learn how to use white/blacklists in Automizer with this article or watch our short video tutorial.

We’re taking our Taboola integration a step further for your convenience. From now on, instead of seeing a specific value in Voluum (e.g. $0.5), you’ll get the same data you’d see in the traffic source (i.e. 110%). 

This will surely make your work process even more seamless and efficient.

Find out everything about the Voluum-Taboola integration. Check out this article.

We’re adding a new action type to Automizer rules: changing bids.
From now, you can change bids straight from Voluum on the campaign level.

Learn everything about creating auto-rules in Automizer here.

Yet another Automizer update that will make teamwork even better!

Now, you can specify which users you want to be notified within the Automizer rules. By default, everyone who can access the entity is alerted, but now you can select specific users to receive the notification.  

This update affects all sorts of notifications, including email, push & inbox!  

Learn how to set auto-optimization rules in Voluum Automizer.

You asked for it, we delivered!

Now, you can create your own custom columns for metrics not available in Voluum.

You can use 2 selected metrics (column or static value) to create a column that will show the data you need.

Learn more about use cases and how to set up Custom Columns here.

As you know, Voluum allows you to distinguish unique visits from subsequent ones. 

But from now on, you can also distinguish unique clicks from the subsequent ones! Use this data to separate any repeated clicks that land in your reports (read more).