What's new in Voluum? - page 6

Auto-update traffic costs, pause & activate your campaigns, change bids, and – of course – set automation rules & alerts. Yes, yes – thanks to our fresh new integration with Pushground, you can do all that (and more!) without leaving Voluum.

Pushground is one of the leading ad networks, specializing in push ads & in-page push traffic.

They enable advertisers to succeed with everything from advanced user targeting and integrated fraud filtering, to campaign automation with a CPC starting at just $.001!

Read more about our Pushground integration here.

As you know, cost can have different sources (campaign settings, manual cost update, integration transfer, or estimation). Things can get quite complicated, especially in drilldown reports or in time periods with multiple sources. 

This has caused some serious headaches for our clients (and us) in the past. To make things easier, we’ve added source hints in the Cost column as shown below.

Learn more about tracking costs with Voluum.

You can now set a daily cap not only for the number of conversions for a selected offer, but also for the number of clicks. After the limit you set is reached, your visitors will be automatically redirected to another offer.

What exactly has changed in the setup?

• In the offer form, you can choose between conversion and click cap
• A new column showing current click cap value and limit
• A new column in bulk offer import/edit: Offer cap type (CONVERSION or CLICK)

Read more about how our click cap feature works here.

Our reporting is now more user-friendly, insightful and useful than ever! Utilize your reports to the fullest potential and optimize your campaigns to a tee. Check out what exactly has changed:

• Notes are now accessible as a read only column in reports!
• Report with filters for multiple campaigns. You can select as many campaigns as you want to generate detailed, hand-picked reports.

Learn more about reports in our knowledge base.

We’ve simplified the setup and turbocharged the Direct Tracking Pixel and Redirectless mechanisms.

These two functionalities are now called Direct tracking. All the benefits of this method of tracking still apply, your direct campaigns are not affected in any way but we handle things on our side more efficiently and the UI is more intuitive. 

Find out more about Direct tracking.

You can now send an extra 5, customizable pieces of information from your traffic source.

Learn more about how to properly set parameters in your Postback URLs.

If you’re tracking your payout manually, you can now differentiate conversion amounts per country seamlessly.

Find out how to set GEO-specific payouts in Voluum.

We’ve launched the option to re-authenticate an existing integration with Facebook or Google. What does this mean?

Now you’re able to refresh old tokens without creating a new integration and losing your mappings. There is a new action icon in the integrations table for that:

Learn more about our full integrations here.

Watch these short video clips to see how smoothly Voluum works with Facebook and Google Ads campaigns.

Now you can set a condition for a rule based not only on the value of a chosen metric, but also on its percentage related to another metric.

A time range can be easily added to such a condition. You’ll find this new option in the 4th step of the Automizer rule creation form.

Find out how to create automation rules with Voluum Automizer.

Now you can create auto-rules based on the number of suspicious clicks & visits, plus their percentage in the incoming traffic. Setting up rules related to custom events & columns is also possible. More automation, less frustration!

Learn how to create automation rules with Voluum Automizer from this article or watch a short video tutorial.

Set custom variable markers for entire campaigns to keep track of all your advertising with even less effort!

Use inline-markers, bulk-markers, and filtering. For filtering, only campaigns with traffic get filtered. So in case a campaign you want to filter with this marker doesn’t have any traffic, you won’t be able to see it.

Learn more about campaign markers from this article & video tutorial.

We have launched a new time range for Automizer rules – “Today”. It will cover a range from 00:00 of the current day till “now”. You can also select the timezone in another field.

Find out more about setting automation rules in Automizer.

You no longer need to build your white/blacklists from scratch by yourself. Automizer can do it for you! 

You can use Blacklists to detect poorly performing placements in any campaign and then pause them in other campaigns. 

With Whitelists, you can build a list of placements that meet certain criteria and easily share it with someone. It is available for all traffic sources except Voluum DSP.

This feature is available as a new action for dimension auto rules.

Learn how to use white/blacklists in Automizer with this article or watch our short video tutorial.

We’re taking our Taboola integration a step further for your convenience. From now on, instead of seeing a specific value in Voluum (e.g. $0.5), you’ll get the same data you’d see in the traffic source (i.e. 110%). 

This will surely make your work process even more seamless and efficient.

Find out everything about the Voluum-Taboola integration. Check out this article.

We’re adding a new action type to Automizer rules: changing bids.
From now, you can change bids straight from Voluum on the campaign level.

Learn everything about creating auto-rules in Automizer here.

Yet another Automizer update that will make teamwork even better!

Now, you can specify which users you want to be notified within the Automizer rules. By default, everyone who can access the entity is alerted, but now you can select specific users to receive the notification.  

This update affects all sorts of notifications, including email, push & inbox!  

Learn how to set auto-optimization rules in Voluum Automizer.

You asked for it, we delivered!

Now, you can create your own custom columns for metrics not available in Voluum.

You can use 2 selected metrics (column or static value) to create a column that will show the data you need.

Learn more about use cases and how to set up Custom Columns here.

As you know, Voluum allows you to distinguish unique visits from subsequent ones. 

But from now on, you can also distinguish unique clicks from the subsequent ones! Use this data to separate any repeated clicks that land in your reports (read more).

No more conversion rate tracking and constant worrying! From now on you can set different currency for each condition in your Automizer’s campaign flow. It’s time to bring your automated Voluum campaigns to the international level!

Check out this article to learn all you need to know about Multicurrency.

You can now manage when exactly during the day your campaigns are spending money. Go to the “Dayparting” section, open a spreadsheet, and select at what times you want your campaigns to be active.

Automizer will pause and resume the campaigns according to your settings.

Learn here how to set auto-optimization rules in Voluum Automizer.

You’ve asked for it and we delivered: whitelists and blacklists for your Automizer campaigns! 

Whitelists and blacklists are based on various dimensions such as Site IDs, placement names, IP addresses and more.

You get access to 100 lists and you can run up to 500 entries in each. Just choose values you want or don’t want to repeat throughout your campaigns and save yourself the headache! 

Learn more about using Automizer for your benefit!

• Integrated Automizer with TrafficJunky
• Added {useragent} to traffic source Postback URL available tokens
• Fixed a bug that caused some domains with uppercase letters to fail CNAME validation
• Automizer rules now display last & next run times
• Introduced Custom Columns
• Added Workspace ID column in Collaboration Tools tab, as it’s frequently used in CSV bulk upload
• Integrated Automizer with Content.ad
• Implemented Impression Forwarding – the ability to return a redirect on an impression pixel in order to load a 2nd one
• Added an option to pay via Google Pay
• Auto-saving Drafts of campaigns/offers/landers

We’re happy to introduce another traffic source now fully integrated with Voluum – Adsterra! It’s the third platform we’ve integrated this summer after Outbrain & Zeropark. And there will be more!

Thanks to the integration, you can now auto-update your costs, pause & resume campaigns, change bids, set automation rules & alerts and more – all without having to leave Voluum!

Adsterra is a leading global advertising network, serving over 30 billion ad impressions per month worldwide. 

They’ve recently launched a new ad format, Social Bar! It lets you access 4 highly-engaging types of ads: Custom Banners, In-Page Push, Chat, and Video Bars. 

Why should you try Social Bar right now?

• 20x-30x higher Click-Through Rate (CTR) compared to web push
• Higher CPM rates for publishers thanks to high visibility & user interaction
• А/B testing of up to 15 creatives at a time
• Non-aggressive advertising compliant with Google regulations

With Adsterra’s AI optimization algorithm that selects the most relevant creatives, formats, and companies to match your traffic, you can be sure that your content will grab users’ attention from the very beginning.