Various platforms, one central dashboard
Leadnomics is one of those companies that never settles, even when things are going great for them. They always try new verticals, ad types – and yes – more optimal ways to manage their data.
Data recording and management is especially important when you have a lot of moving parts: customers’ campaigns in various ad networks, web pages, a call tracking service. You can’t connect everything with each other directly – there has to be one central hub. And this hub better be stable.
When you deal with someone else’s data, stability, reliability and integrity have to be considered top priority. Leadnomics tried many self-hosted systems that proved to be vastly inadequate for the task.
Stability first
Leadnomics needed a platform that could be one source of truth between all the stakeholders. They chose Voluum due to the platform’s reputation of a stable and versatile ad tracker.
The connection with Ringba, a must-have for Leadnomics, proved to be easy and reliable. The way it works is that Voluum passes a click ID data to Ringba numberpool script, which is then returned in a postback URL on a converted call. This makes call data synchronized across both platforms.
On top of that, Voluum can pass this conversion data back to ad networks with no delays, so their media buying algorithms can do their job better.
As a result, Leadnomics have data synced and consistent on all platforms, which allows everyone involved to make data-driven decisions.
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