Being on top in a dynamic industry
iGaming is probably the most uncertain industry, with sudden seasonal spikes, complex legal situations and strong emotions delivered to millions of users around the world. What is certain is that the market size is growing.
Such a complex reality poses a challenge for operators, advertisers, ad networks, and any other stakeholders involved in this industry, a challenge that Growe had also faced.
Some of Groweโs clients are iGaming operators that provides sports betting and other online gambling services in several African and South American countries. For some time, the company was using a proprietary ad tracking solution that could not fit their needs.
The problem was that Growe runs ads on several channels, with social media being the biggest one, and they run performance and brand awareness campaigns. It operates various games and brands that can rapidly grow in popularity around popular sport events. And more and more people are joining the game each year.
It is like having a lot of balls in the air with someone steadily adding more balls. A proprietary solution was no longer a sustainable option.
What the company needed from their ideal ad tracking service was:
- Scalability of infrastructure that can grow with their business
- Location in a stable jurisdiction
- Integrations with popular ad platforms
Vollum ticked all boxes.
Voluum as a complete campaign management solution
What Voluum delivered exceeded the scope of functionalities of a model ad tracker. It did not only give Growe a unique peak inside their data but also enabled them to quickly launch new campaigns, change domains, split-test landers, and more.
Voluum became an all-in-one dashboard for Growe employees from media buying teams. They became proficient in using Voluum, creating in-depth reports to optimize advertising efforts on the fly, while pushing aggregated data to Tableau to give a birdโs eye view on all combined efforts.
Growe does not use Automizer due to the complexity of their setup, but even without auto-rules the company managed to save a lot of precious work hours, freeing skilled media buyers to do more money-generating tasks.
What Growe uses a lot are integrations. API connections with all popular traffic sources enable reliable cost synchronization even for sources that do not support passing cost data via dedicated token.
The end result is a complex and prone to errors scheme turned into an easy to manage setup.