As Leedia was scaling, spotting bot traffic was nearly impossible at this massive rate as well. With this many campaigns, there was no way for agents to spend time identifying fraud and money-wasting fake traffic.
Leedia used Google Analytics of course, but they soon realized that that wouldn’t be enough. The Google pixel simply doesn’t provide enough detailed information – unlike another certain tracker that we all know and love 😉
Solutions for maximized performance
Not only did Voluum provide the kind of detailed information on each conversion, click, flow and more – but also, they put it in neat, actionable, transparent reports.
But Voluum was not just a Google replacement for Leedia.
Our goal in Voluum is to let our users track all their traffic sources in one place and to see the big picture of their advertising efforts. Also, in our tracker, you don’t need to be the owner of an offer to advertise it – you track any types of offers you work with.
Moreover, Voluum provides you numerous other benefits that Google Analytics doesn’t offer, simply because it isn’t built for this level and purpose of tracking: real time reporting, detailed reports, cost integration, custom rules, custom alerts, individual conversion reporting, anti-bot tools.
Voluum also works great with Google Ads. The bulletproof conversion postback feature enables you to report any type of conversions straight to Google – and smart bidding in Google Ads will use this data to optimize your campaigns. 📈
And this is possible with just a few clicks: to integrate the two platforms, all you need is your Google Ads customer ID. Leedia uses this and experiments with Voluum functions to boost their campaigns continuously. Some of their favorite features:
- Daily cap to maximize their earnings on every click
- Traffic redirection and rotation to make sure all LPs and offers get exposure
- A/B testing to continually improve and optimize sales flows
- Automizer to integrate costs & save time, money, and effort across the board
In the forex industry, the granular information, testing options, and automation provided by Voluum are essential – and can’t be found to this level of precision and consistency anywhere else.
Leedia also utilizes A/B testing to split traffic into multiple offers and analyze the results. These test results then provide the means for better optimization and enhanced performance. 📊 This isn’t possible in Google Analytics and other more broad tracking platforms.