WPN
Offer Owner / Gaming / bot protection / casino / content / gaming / organic traffic / SEO

How to run paid ads for an iGaming company with Voluum to increase profitability by 50%

  • Profitability 50%

WPN’s story is quite long. It was founded in 2001 to run online poker sites for players not just from the US, but from around the world.
Advertising rules for iGaming are complex.

In short, the iGaming industry is stretched between the limitations and requirements of each country and the global nature of the Internet. Most iGaming operators don’t bother with paid ads and fulfilling many ad networks’ requirements and only hone their SEO.

That’s not the case with WPN – they decided to actively acquire new visitors. The challenge was to understand how paid ads work and how tracking of such ads works.

Company

Winning Poker Network is an established iGaming operator that offers online poker services to players from around the world.

Challenge

Increase reach and acquire new customers with paid advertising whose effectiveness is monitored and optimized.

Solution

Implement Voluum tracking to oversee the effectiveness of ad dollars and simplify the workflow required to manage advertising campaigns.

Voluum feature

Anti-Fraud Kit / Automation / Collaboration Tools / Conversion tracking / Integrations / Reports & Analytics / Rule-Based paths / Traffic Distribution AI

Results

Winning Poker Network increased their conversion rate by 30% & grew their profitability by 50%.

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How Voluum Helped WPN

WPN injected Voluum into their marketing efforts to manage their campaigns. The most used Voluum feature is reliable conversion reporting. WPN uses postbacks to track their conversions and passes them both to their traffic source and to the company.

Voluum unleashed the potential that WPN always had and allowed the marketing team behind it to precisely send their message to the right people. Sometimes they would be the same people the company always used to attract but they also were new customers that normally would not consider iGaming an entertainment for them.

Voluum allowed them to use paid ads efficiently. Winning Poker Network reported that their revenue grew by 50% since moving to Voluum. And that they save approximately 9 hours of work per week –  all thanks to Voluum.

Paid advertising did not replace SEO efforts but remained a steady source of visitors. All in all, with Voluum, WPN was able to increase the amount of incoming traffic while also increasing the number of conversions and generating more revenue.

“Voluum reporting is amazing, rules are fantastic, response time and support assistance is awesome. It gives me visibility of which traffic sources, device types, campaigns or offers are getting more traction, so that I can build marketing efforts around my findings.”

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