How Voluum Helped WPN
WPN injected Voluum into their marketing efforts to manage their campaigns. The most used Voluum feature is reliable conversion reporting. WPN uses postbacks to track their conversions and passes them both to their traffic source and to the company.
Voluum unleashed the potential that WPN always had and allowed the marketing team behind it to precisely send their message to the right people. Sometimes they would be the same people the company always used to attract but they also were new customers that normally would not consider iGaming an entertainment for them.
Voluum allowed them to use paid ads efficiently. Winning Poker Network reported that their revenue grew by 50% since moving to Voluum. And that they save approximately 9 hours of work per week – all thanks to Voluum.
Paid advertising did not replace SEO efforts but remained a steady source of visitors. All in all, with Voluum, WPN was able to increase the amount of incoming traffic while also increasing the number of conversions and generating more revenue.