Affiliate Program: What It Is+ Ranking of the Best Ones for 2025 

In 2025, affilaite programs have come out of a niche and become a widely used additional revenue stream by reputable brands. This makes sense because in affiliate marketing everybody wins: brand owner, because they get a chance to present their product or service to a wider and sometimes otherwise inaccessible audience, marketers, as they earn money virtually risk-free, and users, that get to see carefully placed ads for relevant products.

Turning affiliate offers into whole programs is a testimony to the maturity of this business. If behemots such as Microsoft run their own affiliate programs, they simply must work for everyone.

If you are unfamiliar with a concept but are looking into a way to earn some money, if you’ve already heard about affiliate marketing and affiliate programs a while back and want to know the state in 2025, or if you simply want to cut to the chase and quickly find the most profitable programs, this article is for you.

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Why should one become an affiliate marketer

Affiliate marketing is a great way to earn extra cash, even if you don’t have any previous experience. You only need to be able to learn quickly. And get this, affiliate marketing isn’t just doing okay, it’s absolutely exploding! Recent stats show the whole affiliate marketing scene is worth well over $17 billion globally. And it’s not stopping there – it’s set to grow to anywhere from $27.78 billion by 2027 to maybe even $31.7 billion by 2031. Just in the U.S., they’re expecting to spend nearly $12 billion in 2025, and that’s likely climbing to $15.8 billion by 2028.

As for ways of promoting affiliate products: Want to use your social media, blog, or even set up a quick website to talk about some products? You totally can.

So, what does this mean for your wallet? Real chances to make money. Now, not everyone makes the same, but the average affiliate marketer can pull in something like $8,000 a month. Plus, a big chunk of them – around 81.2% – make over $20,000 a year. And the real go-getters? They’re hitting six-figure annual incomes! With over 80% of brands now using affiliate programs, they’re definitely looking for people to help promote their stuff, and this way of marketing is behind about 16% of all e-commerce sales.

But here’s the deal: you gotta pick the best programs to actually make good money. That means finding programs that are easy to get into, sure, but also ones that pay well so you get the most bang for your buck. At the end of the day, you want to build a steady online income, right? So, you need to be smart about finding good offers and dodging the shady ones. You’ll find awesome programs on big affiliate networks, but some companies run their own great programs too. Networks can be handy, but a good independent program from a company you trust can be just as good, or even better. Just make sure you’re teaming up with solid, honest companies, and promoting their products or services can seriously pay off in this booming industry.

What Are Affiliate Marketing Programs?

This is an awesome tactical flashlight, and in my opinion, you should buy it.

To do so, click the following affiliate link for the most updated prices.

BUY NOW

Once you complete the purchase, I will get a small commission from the flashlight producer. I didn’t make it myself, I’m not that crafty. But by sharing my opinion about this flashlight I’ve helped the producer. So they pay me money.

These are affiliate programs in a nutshell.

Affiliate marketing programs, similarly to affiliate networks, provide you with offers you can promote online. Unlike the latter, affiliate programs serve as additional sales channels for big companies. People can just sign up to these programs, get a link, and convince others to click it on their blog/videos/review sites.

You can identify these links because of the ‘ref=’ or ‘referrer=’ part embedded in them. Hover over such links with a mouse button on landing pages and you will easily identify this type of links.

This parameter tells the product owner who they owe this sale to. Like any good businessmen, the product owner has to track sales to manage their business effectively.

P.S. Don’t buy this flashlight. And that is a dummy link to prove a point.

Or is it?

Disclaimer: There are no actual affiliate links in this article.

Types of Affiliate Marketing Programs

Affiliate programs vary in terms of how and where they are advertised. Based on that, we can distinguish the following types of affiliate programs:

• Social – These programs work best when advertised on social media either via paid traffic or influencers. 
• Search – Affiliate offers are discovered via the search engine, organically or by paid advertising.
• Content – This type of affiliate program is advertised on articles, review sites or blogs, hidden in a text.
• Coupon – Many sites gather coupons and discounts, and an affiliate program may offer exactly that.
• Email – You have probably received hundreds of these. Email affiliate programs are still a big contender.

Everything that I have just described should be taken into consideration to make a fully informed decision.

Or you can simply read my ranking.

The Ranking of the Best and Highest Paying Affiliate Programs

Feeling a bit lost? Not sure where to start? Want the best recommendation that fits the most cases? No problem. Below you will find the list of the best affiliate marketing programs for beginners. They are very profitable and easy to run.

Want more details? Go over our list of affiliate marketing programs divided by category and described in detail below.

E-commerce Affiliate Programs

1 – CJ Affiliate

CJ Affiliate is one of the largest and oldest affiliate marketing networks, connecting affiliate marketers with a vast array of brands and offers. Many programs from other verticals partner with CJ Affiliate. While CJ promotes a network capability of an extended cookie lifetime (up to 400 days mentioned historically), it’s crucial for affiliates to check the specific cookie duration offered by individual merchant programs, as these are often shorter.

Cookie duration: Varies by merchant (typically 30-120 days; always verify per advertiser)

Minimum payout: $50 (Direct Deposit) / $100 (Check)

When you get paid: 20th of each month, following a Net 30 model (commissions are processed about 30 days after the end of the month they are locked in).

Average Commission Rates: Varies significantly by advertiser; includes percentage per sale, flat fee per lead or sale, and sometimes recurring commissions.

Pros:

• Large network of advertisers: Access to thousands of brands across numerous niches, including many Fortune 500 companies.
• Reputable Platform: Long-standing presence in the industry with reliable payment processing.
• Diverse Commission Structures: Offers include pay-per-sale, pay-per-lead, and sometimes pay-per-call, with potential for high-ticket items.
• Robust Reporting Tools: Provides detailed analytics to track performance, though there can be a learning curve.

Cons:

• Learning Curve: The platform can be complex for complete beginners to navigate.
• Advertiser Approval: Approval for individual advertiser programs can be competitive and may take time.
• Cookie Duration Variability: Actual cookie duration is set by individual merchants, not a universal network-wide period for all offers.

2 – Awin

Awin is a major global affiliate marketing network connecting advertisers with over a million publishers worldwide. It hosts a vast number of merchant programs across diverse sectors and has incorporated platforms like ShareASale (which it acquired) and Commission Factory, further expanding its reach. There is a small, refundable sign-up deposit (e.g., $1 or €1) for publishers to verify their account, which is credited back with the first payout.

Cookie duration: Varies by merchant (typically 30-90 days; always verify per advertiser)

Minimum payout: $20 / €20 / £20

When you get paid: Twice a month (on the 1st and 15th) or once a month (on the 15th), selectable by the publisher, for approved and cleared commissions.

Average Commission Rates: Varies significantly by merchant; typically a percentage of the sale, but can also be flat fees or lead-based.

Pros:

• Extensive Advertiser Network: Access to over 30,000 advertisers globally, including well-known brands and niche retailers.
• Low Payout Threshold: Makes it easier for new affiliates to receive earnings.
• Frequent Payment Options: Choice of bi-monthly or monthly payments.
• User-Friendly Tools: Offers helpful tools like “Convert-A-Link” and a browser extension (“MyAwin”) to simplify link creation.

Cons:

• Interface Can Be Complex for Some: While offering many features, some users find the dashboard takes time to master.
• Variable Merchant Quality & Approval: As with any large network, advertiser program quality and approval times can vary.
• Customer Support Experiences Vary: Some users report excellent support, while others have faced challenges.
• Small Sign-up Deposit: Though refundable, the initial verification deposit might be a minor hurdle for some.

3 – Amazon Associates

Amazon Associates is one of the largest and most well-known affiliate programs globally, allowing marketers to earn commissions by promoting any of the millions of products sold on Amazon. Its vast product catalog makes it easy to find relevant items for almost any niche.

Cookie duration: 24 hours. If a user adds a product to their cart within this 24-hour window, the cookie for that specific item is extended to 90 days for the purchase to complete. However, for any other items purchased, the 24-hour rule applies.

Minimum payout: $10 (Direct Deposit or Amazon Gift Card) / $100 (Check) – As of early 2025, these are the common thresholds.

When you get paid: Monthly, approximately 60 days after the end of the month in which the revenue was earned.

Average Commission Rates: Varies by product category, typically ranging from 1% to 20% (e.g., Amazon Games up to 20%, Luxury Beauty up to 10%, many physical product categories 3-5%). Rates are subject to change.

Pros:

• Universal Brand Recognition & Trust: High conversion rates due to customer familiarity and trust in Amazon.
• Massive Product Selection: Virtually limitless products to promote across all niches.
• Easy to Use: Simple link creation tools and a user-friendly interface.
• Commissions on Entire Cart: You earn a commission on almost everything the customer buys within the 24-hour cookie window, not just the product you linked to (some exclusions apply).

Cons:

• Very Short Cookie Duration: The 24-hour universal cookie is a significant limitation.
• Low Commission Rates in Many Categories: Some popular categories offer very low percentages.
• Frequent Policy and Commission Changes: Amazon can change its terms and commission rates with little notice.
• Account Closure Risk: Accounts can be closed for policy violations or if sales quotas aren’t met early on.

4 – Ebay Partner Network

eBay’s affiliate program allows you to earn commissions by driving traffic and sales to one of the world’s largest marketplaces, featuring both new and used items across a vast array of categories, including auction-style and “Buy It Now” listings.

Cookie duration: 24 hours

Minimum payout: $10 (for most payment methods like Direct Deposit and PayPal)

When you get paid: Monthly, typically around the 10th-22nd of the month for the previous month’s locked commissions.

Average Commission Rates: Typically 1% to 4% of eBay’s revenue share from the sale, depending on the product category. Rates can sometimes be higher for specific promotions.

Pros:

• Huge Product Variety: Billions of listings across countless categories.
• Strong Brand Recognition: eBay is a globally recognized and trusted marketplace.
• Promote Unique & Collectible Items: Opportunity to tap into niches for used, vintage, and hard-to-find products.
• Low Payout Threshold: Easy to reach the $10 minimum payout.

Cons:

• Very Short Cookie Duration: The 24-hour cookie is challenging, especially for auction items that may last longer.
• Low Commission Rates: Percentages are relatively low compared to some other programs.
• Focus on Revenue Share: Commissions are typically a percentage of eBay’s earnings from the sale, not the total sale price, which can sometimes be confusing.

4 – ClickBank

ClickBank is a popular affiliate network specializing primarily in digital products like e-books, online courses, and software, although they also feature some physical products. It’s known for offering some of the highest commission rates in the industry.

Cookie duration: Typically 60 days, but can vary by vendor.

Minimum payout: Default is $100, but can be adjusted by the affiliate (e.g., down to $10).

When you get paid: Weekly or bi-weekly, depending on your chosen payment threshold and method (e.g., direct deposit, wire transfer).

Average Commission Rates: High, often 50% – 75% or even higher on digital products, as vendors have lower overhead.

Pros:

• High Commission Rates: Potentially very lucrative, especially for digital products.
• Wide Range of Digital Products: Many niches covered, particularly in self-help, online marketing, and health.
• Recurring Commissions: Many subscription-based products offer ongoing monthly commissions.
• Relatively Easy to Join: Lower barrier to entry compared to some other networks.

Cons:

• Variable Product Quality: The platform has a mix of high-quality and lower-quality products; due diligence is required.
• High Competition in Popular Niches: Successful products often attract many affiliates.
• Customer Service Issues: Support is more focused on vendors than affiliates at times.
• Refund Rates: Digital products can sometimes have higher refund rates, which can affect commissions.

Crypto Affiliate Programs

1 – Binance Affiliate Program

Binance is the world’s largest cryptocurrency exchange by trading volume, offering a vast ecosystem of crypto products and services. Their affiliate program is designed for individuals and businesses with significant reach to earn commissions by referring new users.

Cookie duration: Primarily direct referral link/code tracking, effectively lifetime for referred user’s eligible trades once registered. Some sources mention a 90-day cookie for initial link clicks.

Minimum payout: No explicit minimum for regular commission payouts (paid in crypto); bonus payouts have their own terms.

When you get paid: Trading fee commissions are often credited in real-time or daily. Bonuses are typically paid monthly.

Average Commission Rates: Up to 50% on Spot trading fees and 30% on Futures trading fees from referred users. Commissions are tiered and can be for the lifetime of the referred active user. Significant monthly bonuses (up to $72,000+) possible based on referral performance.

Pros:

• High Commission Rates & Lifetime Value: Potentially very high and long-lasting recurring commissions from active traders.
• Industry-Leading Platform: High brand recognition and trust, massive user base, and extensive product range.
• Generous Bonuses: Substantial bonus opportunities for high-performing affiliates.
• Dedicated Support & Resources: Affiliates often get dedicated managers and marketing materials.

Cons:

• High Eligibility Requirements: Often requires a substantial social media following, community, or website traffic.
• Complexity: The vast array of products and commission structures can be complex to navigate. Regulatory Scrutiny: Being a large exchange, Binance faces ongoing regulatory attention in various jurisdictions, which could indirectly impact promotions.

2 – Bybit Affiliate Program

Bybit is a popular cryptocurrency derivatives exchange that has rapidly expanded its spot trading and other crypto financial services. Their affiliate program offers lifetime commissions and daily payouts.

Cookie duration: Lifetime account association once a user signs up through a referral link/code.

Minimum payout: No specific minimum mentioned for daily commission payouts.

When you get paid: Commissions from trading fees are typically calculated in real-time and disbursed daily (e.g., by 4 AM UTC).

Average Commission Rates: Offers a share of the trading fees generated by referrals, often cited to be between 25% to 50% (taker volume). Sub-affiliate commissions also available.

Pros:

• Lifetime Recurring Commissions: Earn from your referrals’ trading activity indefinitely.
• Daily Payouts: Highly attractive feature for consistent cash flow.
• Strong Focus on Derivatives: Appeals to active traders interested in futures and options.
• Dedicated Affiliate Support: Provides account managers and marketing assistance.

Cons:

• Primarily for Active Trading Niches: Best suited if your audience is interested in active crypto trading and derivatives.
• Newer than Some Competitors: While growing fast, it may not have the same level of established brand history as the oldest exchanges.

3 – Coinbase Affiliate Program

Coinbase is one of the most well-known and user-friendly cryptocurrency exchanges, particularly popular among beginners. Their affiliate program offers a commission on the trading fees of new users.

Cookie duration: 30 days for a user to sign up and make their first trade.

Minimum payout: $10 (or local currency equivalent).

When you get paid: Monthly, payouts are typically processed 30 days after the end of the invoice month.

Average Commission Rates: 50% of your referral’s trading fees for their first 3 months on the platform.

Pros:

• Strong Brand Recognition & Trust: Highly reputable and easy to promote, especially to newcomers.
• User-Friendly Platform: Appeals to a broad audience due to its simplicity.
• Decent Initial Commission: 50% of fees for 3 months can be lucrative if referrals are active early on.
• Low Payout Threshold.

Cons:

• Commission Limited to 3 Months: No lifetime recurring commissions on trading fees beyond the initial period.
• Short Cookie Window: 30 days is standard but requires timely conversion.
• Fiat-Only Payouts: Some crypto-native affiliates might prefer payouts in cryptocurrency.

4 – Trezor Affiliate Program

Trezor is another highly reputable pioneer in the hardware cryptocurrency wallet space, offering devices like the Trezor Model One and Model T. They provide a direct affiliate program.

Cookie duration: 30 days

Minimum payout: €100 for payouts in BTC / €200 for wire transfer (payouts also mentioned in BTC, e.g., 0.1 BTC threshold by some sources).

When you get paid: Monthly.

Average Commission Rates: 12% to 15% revenue share from each sale (net sale amount, excluding VAT and shipping).

Pros:

• Trusted and Established Brand: Strong reputation in crypto security.
• Good Commission on Premium Products: Similar to Ledger, offers decent earnings per sale.
• Direct Affiliate Relationship: Dedicated affiliate team support.
• Payouts in EUR or BTC: Offers flexibility for affiliates.

Cons:

• One-Time Purchase Focus: Commissions are generally tied to the initial sale.
• Niche Audience: Targets users prioritizing cold storage security.

5 – LedgerWallet

Ledger is a leading company in hardware cryptocurrency wallets, offering products like the Ledger Nano S Plus and Nano X, designed to securely store private keys offline.

Cookie duration: 30 days (managed via Impact or their direct program).

Minimum payout: €50 (or BTC equivalent if paid in crypto).

When you get paid: Monthly.

Average Commission Rates: 10% flat commission on the net sale amount of Ledger hardware wallets and accessories. Sometimes offers higher tiers or bonuses.

Pros:

• Market Leader in Hardware Wallets: High brand trust and product demand in the security-conscious crypto space.
• High-Ticket Items: Wallets can be relatively expensive, leading to decent commission per sale.
• Promotes Crypto Security: Aligns well with educational content on safe crypto practices.

Cons:

• One-Time Sale Commission: Primarily earn from initial hardware purchase, not recurring unless they offer other services.
• Niche Product: Appeals to users specifically looking for hardware security solutions.
• ID Verification for Affiliates: The original list noted proof of residence may be required.

Dating Affiliate Programs

1 – Cupid Media

Cupid Media operates a diverse network of over 30 niche international dating sites, catering to various ethnicities, lifestyles, and special interests (e.g., Muslima, ChristianCupid, InternationalCupid). This allows affiliates to target specific demographics.

Cookie duration: 30-45 days (verify on the platform for specific sites)

Minimum payout: $50 (payouts are typically processed via their affiliate platform, which may have this as a standard threshold; the original list mentioned “no minimum” which may apply once on the platform with certain payment methods).

When you get paid: Monthly (e.g., around the 12th of each month for previous month’s locked commissions).

Average Commission Rates: Up to 75% of the initial membership fee (e.g., for Gold or Platinum subscription upgrades).

Pros:

• High Commission on Initial Sales: 75% is a very competitive rate.
• Wide Range of Niche Sites: Allows for highly targeted promotions and potentially higher conversion rates with the right audience.
• Global Reach: Many sites cater to international dating.
• Established Network: Long presence in the online dating market.

Cons:

• Focus on Initial Sale: Commissions are primarily for the first subscription payment.
• Brand Recognition Varies: While the network is large, individual niche sites may have less brand recognition than mainstream platforms.
• Cookie Duration Standard: 30-45 days is decent but not exceptional.

2 – Eharmony

eHarmony is a well-known online dating service focused on helping users find serious, long-term relationships through its compatibility matching system. It generally targets a more mature audience seeking committed partnerships. The affiliate program is often managed through networks like CJ Affiliate.

Cookie duration: 45 days

Minimum payout: $50 (standard for CJ Affiliate; some sources previously mentioned no minimum for certain payout methods like PayPal if direct).

When you get paid: Monthly (typically per the affiliate network’s schedule, e.g., around the 20th for CJ Affiliate, after locking period).

Average Commission Rates: Around 20-30% per paid subscription. Some promotions may also offer a small flat fee (e.g., $5-$10) for completed relationship questionnaires, but subscription sales are the primary earner.

Pros:

• Strong Brand Recognition and Trust: High credibility in the serious relationship space.
• Decent Commission Rates: 20-30% on subscription plans can be profitable.
• Good Cookie Duration: 45 days provides a reasonable window for conversion.
• Targeted Audience: Clear focus on serious relationships makes it easier to target content.

Cons:

• Higher Subscription Cost: eHarmony’s plans can be more expensive, which might lead to a longer decision-making process for users.
• Focus on Specific Demographics: May not appeal to all segments of the dating audience.
• Managed via Networks: Terms are subject to the affiliate network’s policies.

3 – Match.com

Match.com is one of the pioneers in online dating, offering a broad platform for singles to find dates and relationships. It has a large user base and significant brand recognition globally. Its affiliate program is typically available through networks like CJ Affiliate.

Cookie duration: 30-45 days (standard for programs on CJ Affiliate).

Minimum payout: $50 (standard for CJ Affiliate).

When you get paid: Monthly (per CJ Affiliate’s schedule).

Average Commission Rates: Typically 20-50% per paid subscription. Rates can vary based on promotions and affiliate network.

Pros:

• Very Strong Brand Recognition: One of the most recognized names in online dating.
• Broad Appeal: Caters to a wide range of singles looking for various types of relationships.
• Large User Base: Increases the potential pool for referrals.
• Often Provides Promotional Materials: Banners and links are readily available through the network.

Cons:

• Highly Competitive: Due to its popularity, there’s significant competition among affiliates.
• Commissions on Par with Industry: Rates are good but not always the absolute highest.

4 – EliteSingles

EliteSingles caters to educated and professional singles looking for serious, long-term relationships. The platform uses a personality test to match compatible individuals. Their affiliate program often operates on a pay-per-lead or pay-per-sale basis, available through networks like Awin or CJ Affiliate.

Cookie duration: 45 days

Minimum payout: $50 (as per typical network thresholds).

When you get paid: Monthly (per the affiliate network’s payment cycle).

Average Commission Rates:

• Pay-per-sale: Can offer a percentage or flat fee for new subscriptions (e.g., up to $50 or a percentage). Specifics vary by network and region.
• Pay-per-lead: Around $7 / £5 for each valid completed personality test.

Pros:

1. Targets a Specific, Valuable Niche: Educated professionals can be a lucrative demographic.
2. Pay-Per-Lead Option: Earning from a completed personality test can convert more easily than a full subscription sale.
3. Good Cookie Duration: 45 days is a solid timeframe.

Cons:

1. Smaller Target Audience: Niche focus means a more limited pool of potential referrals compared to mainstream sites.
2. Lead Qualification: Leads (personality tests) need to be valid to earn commission.
3. Commission on Lead is Moderate: The per-lead amount is modest, so volume is key if focusing on that model.

5 – Zoosk

Zoosk is a global online dating platform that uses behavioral matchmaking technology to connect users. It appeals to a broad demographic looking for various types of relationships.

Cookie duration: 30 days

Minimum payout: $50 (if through a network like CJ Affiliate or similar).

When you get paid: Monthly.

Average Commission Rates: Often a pay-per-lead (e.g., $4 for a registration or app install) or a flat fee per new subscription (e.g., up to $50, but this can vary significantly).

Pros:

• Large, Global User Base: Available in many countries and languages.
• Innovative Features: Known for its behavioral matchmaking.
• Flexible Commission Models: Potential for earning via leads or sales.

Cons:

• Moderate Commission Rates: Per-lead rates are typically low, requiring high volume. Per-sale rates are standard.
• Competition: It’s a well-known platform, so affiliate competition exists.

Web Hosting Affiliate Programs

1 – WPengine

WP Engine is a premium managed WordPress hosting provider, known for its speed, security, and expert support. Their affiliate program is attractive due to high commission rates for their specialized hosting services.

Cookie duration: 180 days

Minimum payout: No fixed threshold specified by WP Engine (managed via their affiliate platform, typically Everflow or similar; original list said $50, which is a common platform minimum).

When you get paid: Monthly, typically around the 20th, after a holding period (e.g., approx. 62 days for sales to lock).

Average Commission Rates: High one-time payouts. Typically $200 per new customer for most WP Engine plans, or 100% of the customer’s first monthly payment (whichever is greater). Even lower-tier plans like “Lite” can earn $100. Commissions can go higher for dedicated plans or high-volume referrals.

Pros:

• Very High One-Time Commissions: Among the highest in the hosting industry for a single sale.
• Long Cookie Duration: 180 days gives ample time for referrals to convert.
• Reputable Premium Brand: High-quality service makes it easier to promote to audiences seeking reliable WordPress hosting.
• Good Conversion Rates: For targeted traffic looking for managed WordPress solutions.

Cons:

• While it offers one-click integrations with popular plugins, if you’re not using one of those platforms, you have to set up tracking yourself using the affiliate conversion script shortcode.
• Some users might find the number of features overwhelming and the setup process complicated.

2 – Kinsta

Kinsta offers premium managed WordPress hosting powered by Google Cloud Platform, focusing on performance, security, and scalability. Their affiliate program is highly regarded for its combination of upfront payouts and lifetime recurring commissions.

Cookie duration: 60 days

Minimum payout: $50

When you get paid: Monthly (payments are typically sent via PayPal after a standard validation period).
Average Commission Rates:

• One-time bonus: $50 to $500 per new customer, depending on the plan they sign up for.
• Recurring commission: 10% lifetime monthly recurring commission for every active referral.

Pros:

• Hybrid Commission Model: Excellent earning potential with substantial upfront bonuses AND lifetime recurring commissions.
• High-Quality Hosting: Strong brand reputation for performance and support, leading to lower churn.
• Detailed Affiliate Dashboard: Good tracking and reporting features.
• Global Reach: Caters to a worldwide audience.

Cons:

• There is a lack of payment method diversity as they only offer PayPal withdrawals.
• The response of the affiliate support team can be slow at times.

3 – Cloudways

Cloudways is a managed cloud hosting platform that offers flexibility by allowing users to choose from top cloud providers like DigitalOcean, AWS, and Google Cloud. Their affiliate program is notable for its flexible commission structures, including recurring options.

Cookie duration: 90 days

Minimum payout: $100 (though their site previously indicated no fixed minimum, $100 is a common threshold stated).

When you get paid: Monthly, typically after a validation period (e.g., payments for commissions earned are processed around the 10th of the month after they become payable).

Average Commission Rates: Offers flexible models:

• Slab Model (CPA): Up to $125 per sale, with commission tiers based on the number of sales referred (e.g., $50/sale for 1-5 sales, $75/sale for 6-20, etc., up to $125/sale for 46-80 sales).
• Hybrid Model: $30 upfront bonus per sale + 7% lifetime recurring commission.

Pros:

• Flexible Commission Models: Affiliates can choose between high one-time CPAs or a hybrid model with lifetime recurring revenue.
• Long Cookie Duration: 90 days is excellent.
• Low Customer Churn Rate: Good service quality helps retain customers, benefiting recurring commissions.
• Dedicated Affiliate Support: Offers personalized support and resources.

Cons:

• More Technical Platform: May appeal more to developers or technically savvy users, requiring targeted promotion.
• Minimum Payout can be Higher: The $100 threshold, if firm, is higher than some.

4 – Liquid web

Liquid Web provides premium managed hosting solutions, including VPS, dedicated servers, and cloud hosting, aimed at businesses and professionals with high-performance needs. Their affiliate program offers very high one-time commissions.

Cookie duration: 90 days

Minimum payout: $150 (or as per Impact Radius terms, typically $50-$100 for some payment methods).

When you get paid: Monthly, processed via the Impact Radius platform, typically 15 days after the sale locks (locking period applies).

Average Commission Rates: 150% of the first month’s payment, with a minimum commission of $150 per sale. This means even if 150% of the plan is less than $150, you still get $150. For higher-value plans, this percentage can lead to payouts of $150 – $7,000.

Pros:

• Extremely High One-Time Payouts: One of the most generous commission structures for single sales in the industry.
• Guaranteed Minimum Commission: The $150 minimum per sale is very attractive.
• Reputable High-End Host: Known for robust solutions and excellent support.
• Managed via Impact Radius: Reliable tracking and payment processing.

Cons:

• Targets High-Value Customers: Products are premium and more expensive, requiring a specific audience.
• Primarily One-Time Payouts: Focus is on the initial sale bounty.

5 – Hostinger

Hostinger is known for providing affordable web hosting solutions, making it an attractive option for beginners and budget-conscious users. Their affiliate program offers a high percentage-based commission.

Cookie duration: 30 days

Minimum payout: $100

When you get paid: Monthly, after a 45-day holding period for sales validation.

Average Commission Rates: At least 60% commission on the sale of new hosting plans (excluding renewal purchases).

Pros:

• High Commission Percentage: 60% of the sale price is very competitive.
• Affordable Hosting Plans: Easier to convert referrals due to low entry prices.
• Good for Beginners: Appealing to a broad audience starting their online journey.
• Global Brand: Recognized in many countries.

Cons:

• Shorter Cookie Duration: 30 days is less than many competitors in the hosting space.
• Higher Minimum Payout: $100 threshold might take longer to reach for some.
• Commissions on Initial Sale Only: Typically does not offer recurring commissions on renewals.

Educational Affiliate Programs

1 – Coursera

Coursera partners with universities and organizations worldwide to offer a vast range of courses, Specializations, Professional Certificates, and degrees. It’s a well-recognized platform for higher education and professional development. Their affiliate program is typically managed through networks like Impact.

Cookie duration: 30 days

Minimum payout: $50 (or as per the affiliate network’s terms, e.g., Impact).

When you get paid: Monthly, following the network’s payment schedule (e.g., after validation period).

Average Commission Rates: 10% to 45% on eligible courses, Specializations, and Coursera Plus subscriptions. Rates can vary, and bonuses may be offered for strong performance.

Pros:

• Reputable Platform & High-Quality Content: Courses from top universities and companies.
• Wide Range of Offerings: From individual courses to full degrees, catering to diverse learning needs.
• Good Commission Range: Potential for high earnings, especially on higher-priced programs.
• Strong Brand Recognition: Makes it easier to promote and convert.

Cons:

• Variable Commission Rates: Actual commission depends on the specific product referred. Network Managed: Terms and conditions are subject to the affiliate network’s policies.

2 – Skillshare

Skillshare is an online learning community with thousands of classes in creative and practical skills, such as design, photography, freelancing, and more. It focuses on project-based learning. Their affiliate program is managed via Impact.

Cookie duration: 30 days

Minimum payout: $50 (standard Impact threshold; original list mentioned $10, but Impact is typically higher).

When you get paid: Monthly, typically 30 days after the end of the month in which commissions are locked (as per Impact’s schedule).

Average Commission Rates: 40% commission on the first payment for each new customer referred who signs up for a paid Skillshare membership.

Pros:

• Strong Commission on First Payment: 40% is a competitive rate.
• Popular Platform for Creative Skills: Large and engaged user base.
• Affordable Subscription Model: Can lead to easier conversions for memberships.
• Regular Promotions: Skillshare often provides special offers for affiliates to share.

Cons:

• Commission on First Payment Only: No recurring commissions on ongoing membership renewals.
• Lower Priced Product: While the percentage is good, the absolute commission per sale might be moderate due to Skillshare’s subscription cost.

3 – Teachable

Teachable is a popular platform that allows individuals and businesses to create, market, and sell their own online courses and coaching services. Their affiliate program rewards referrals of new creators to the platform.

Cookie duration: 90 days

Minimum payout: $25

When you get paid: Monthly, typically on the 13th, after a 30-day holding period for sales validation (payments via PayPal or Stripe).

Average Commission Rates: Up to 30% recurring commission on the referred creator’s paid subscription to Teachable, for up to one year (or as long as the referral remains a paying customer, depending on current terms). Some top affiliates may negotiate higher or lifetime recurring rates.

Pros:

• Recurring Commissions: Significant earning potential from ongoing subscriptions of referred course creators.
• Long Cookie Duration: 90 days is excellent for converting leads.
• Targets a Growing Market: The online course creation industry is booming.
• Provides Affiliate Support: Offers resources and coaching for affiliates.

Cons:

• Niche Audience: Primarily targets entrepreneurs and experts looking to create and sell courses.
• Recurring Commission Cap (Potentially): While often “lifetime,” some plans or standard terms might cap recurring at one year. Affiliates should verify current specifics.

4 – MasterClass

MasterClass offers online classes taught by renowned experts and celebrities in various fields, including arts, entertainment, business, writing, culinary arts, and more. It’s known for its high production value and exclusive instructors.

Cookie duration: 30 days

Minimum payout: No minimum payout mentioned by some sources (payments via PayPal or wire transfer, often through networks like Impact or FlexOffers). Standard network minimums ($50) may apply.

When you get paid: Monthly, following the affiliate network’s payment cycle.

Average Commission Rates: Up to 25% per sale of an annual MasterClass subscription.

Pros:

• Prestigious Brand and Unique Content: High-quality courses from world-famous instructors.
• Good Commission Rate: 25% on a premium-priced subscription leads to a solid payout per sale.
• Broad Appeal: Diverse range of class categories can attract various audiences.
• High Conversion Potential: Due to brand appeal and unique offering.

Cons:

• One-Time Commission: Typically no recurring commission on subscription renewals. Higher Price Point: Annual subscription can be a considered purchase for some users. Strict Promotional Guidelines: May have specific rules for how affiliates can promote the brand.

5 – Udemy

The online platform with the biggest number of courses available. Udemy is one of the largest global marketplaces for online learning and teaching, offering an extensive library of over 200,000 courses on a wide variety of topics, often at discounted prices. Their affiliate program is managed through Rakuten Advertising.

Cookie duration: 7 days

Minimum payout: $1 (or as per Rakuten’s threshold, which is usually higher, e.g., $50). The $1 threshold is exceptionally low if directly applicable.

When you get paid: Monthly, per Rakuten Advertising’s payment schedule.

Average Commission Rates: 10% baseline commission on sales. This rate can sometimes vary based on promotions or affiliate performance.

Pros:

• Massive Course Selection: Courses available on almost any topic imaginable.
• Frequent Sales and Discounts: High promotional activity can drive impulse purchases.
• Global Audience: Popular worldwide.
• Low Payout Threshold (Potentially): If the $1 direct payout is accurate, it’s very accessible.

Cons:

• Low Commission Rate: 10% is significantly lower than many other educational affiliate programs.
• Very Short Cookie Duration: 7 days is a major drawback and limits earning potential.
• Discount-Driven Marketplace: Low average order values (due to frequent sales) further impact earnings despite the vast selection.

Gaming Affiliate Programs

1 – Razer

Razer is a leading global lifestyle brand for gamers, known for its wide range of gaming hardware, software, and services, including peripherals (mice, keyboards, headsets), laptops, and more.

Cookie duration: 30 days

Minimum payout: $50 – $100 (depends on the network managing the program, e.g., CJ Affiliate, Impact). Razer’s direct program details may vary.

When you get paid: Monthly, following the affiliate network’s payment schedule (typically Net 30 to Net 60).

Average Commission Rates: Up to 10% on most products. Rates can vary (e.g., 3-10%) depending on the product category and affiliate performance. Software and services might offer different rates.

Pros:

• Strong Brand Recognition: Highly popular and trusted brand within the gaming community.
• Wide Range of Products: Extensive catalog of gaming gear appealing to various gamer segments.
• Decent Commission Rates: Up to 10% on often premium-priced items can lead to good earnings.
• Regular Product Launches: New products provide ongoing promotional opportunities.

Cons:

• Caps on Incentivized Traffic: Commissions might be lower (e.g., 1%) if referrals come from incentivized traffic or coupon sites.
• Competition: Popular brand means more affiliates promoting their products.

2 – Logitech

Logitech is a well-established brand producing a wide array of computer peripherals and software, with a strong presence in the gaming market through its Logitech G series, ASTRO Gaming, and Blue Microphones.

Cookie duration: 30 days

Minimum payout: $50 (managed via Impact Radius, this is a typical threshold).

When you get paid: Monthly, approximately 45 days after the end of each calendar month.

Average Commission Rates: 4% to 10%, depending on the brand and product line

Pros:

• Broad Product Catalog: Diverse range of products appealing to gamers, streamers, and general PC users.
• Respected Brand: Known for quality and innovation.
• Tiered Commissions by Brand: Opportunity to earn higher rates on specific product lines like Ultimate Ears.
• Good Average Order Value: Many Logitech products are mid to high-range in price.

Cons:

• Commission Rates Vary: Need to pay attention to the specific rates for different Logitech brands.
• Mainstream Focus: While strong in gaming, some products are general purpose, requiring targeted promotion for gamers.

3 – Alienware

Alienware, a subsidiary of Dell, specializes in high-performance gaming laptops, desktops, and accessories, known for their distinctive design and cutting-edge technology. The affiliate program is generally managed as part of Dell’s broader affiliate program, often through networks like CJ Affiliate.

Cookie duration: 3 days

Minimum payout: $50 (typical for CJ Affiliate).

When you get paid: Monthly, following the affiliate network’s standard payment cycle (e.g., Net 60).

Average Commission Rates: 1% to 6% per sale, depending on the product category and promotions.

Pros:

• High-Ticket Items: Alienware products are premium-priced, so even a small percentage can result in a decent commission.
• Strong Brand in High-Performance Gaming: Well-regarded by enthusiasts seeking top-tier gaming hardware.
• Access to Dell’s Broader Portfolio: Often, affiliates can also promote other Dell products.

Cons:

• Extremely Short Cookie Duration: 3 days is a major disadvantage and significantly impacts conversion tracking for considered purchases.
• Lower Commission Percentages: Compared to some direct peripheral brands, the percentage rates can be modest.
• Managed Under a Larger Corporate Program: May lack the specific gamer-focused touch of some dedicated gaming brands.

4 – Nvidia

Nvidia is a dominant force in graphics processing units (GPUs), critical components for gaming PCs, as well as a leader in AI and professional visualization. Their affiliate program allows promotion of their GeForce graphics cards, Shield devices, and other products.

Cookie duration: 45 days

Minimum payout: $25 – $50 (depending on the network if one is used, or direct program terms).

When you get paid: Monthly.

Average Commission Rates: Around 2% – 5% on qualifying sales. The 2% rate is commonly cited for hardware.

Pros:

• Leading GPU Brand: Immense brand recognition and demand, especially for new product releases.
• High Average Order Value: GPUs are often expensive, leading to reasonable commission amounts despite lower percentages.
• Good Cookie Duration: 45 days offers a fair window for conversion.

Cons:

• Low Commission Percentage: 2-5% is relatively low for hardware.
• Product Availability Issues: High demand for new GPUs can sometimes lead to stock shortages, affecting sales.
• Highly Technical Products: Best promoted by affiliates with a good understanding of PC hardware.

5 – Microsoft

Microsoft’s affiliate program covers a wide range of products, including their Xbox consoles, games (digital and physical), Xbox Game Pass subscriptions, PC games on the Microsoft Store, and gaming accessories.

Cookie duration: 14 days

Minimum payout: $50

When you get paid: Monthly, typically on a Net 60 basis.

Average Commission Rates: Varies significantly by product.

Pros:

• Huge Brand & Product Ecosystem: Xbox is a major gaming platform, and Game Pass is very popular.
• Diverse Range of Products to Promote: From hardware to digital games and subscriptions.
• Regular Promotions & New Releases: Constant flow of new content and offers.

Cons:

• Variable and Sometimes Low Commissions: Rates for hardware and some subscriptions can be low.
• Shorter Cookie Duration: 14 days is better than some but not the longest.
• Cannot Promote Flagship Windows Products: Focus is on consumer products and services available for commission.

Online Marketing Tools Programs

1 – SEMrush

SEMrush is a comprehensive SaaS platform offering a wide suite of tools for SEO, PPC, content marketing, social media marketing, and competitive research. Its affiliate program is popular due to the platform’s strong reputation and high commission rates.

Cookie duration: 120 days

Minimum payout: $50 (payments typically processed via Impact Radius or PartnerStack).

When you get paid: Monthly, according to the affiliate network’s schedule (e.g., Net 30-45 after validation).

Average Commission Rates:

• $0.01 for new sign-ups (less common focus).
• $200 for every new subscription sale.
• $10 for every new lead (trial activation).

Pros:

• High One-Time Payouts: $200 per sale is very competitive.
• Well-Known & Respected Tool: High brand recognition and trust in the marketing industry.
• Commissions for Leads: Earning from free trial sign-ups is a plus.
• Long Cookie Duration: 120 days provides ample time for conversion.

Cons:

• Primarily One-Time Commissions: While high, the standard model doesn’t focus on recurring payouts for the same referral.
• High Product Price Point: SEMrush subscriptions are relatively expensive, which can mean a longer sales cycle.

2 – HubSpot

HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support to help businesses grow. Their affiliate program is known for its flexibility and strong brand.

Cookie duration: 180 days

Minimum payout: No minimum specified for payments via Impact Radius or their direct program.

When you get paid: Monthly (typically within 30-45 days after the sale is confirmed).

Average Commission Rates: Affiliates can choose:

• Recurring Rate: 30% monthly recurring commission for up to one year.
• Flat Rate: 100% of the first month’s revenue (as a one-time payment).
• Higher tiers available for top-performing affiliates with custom rates.

Pros:

• Flexible Commission Options: Choose between recurring or a high one-time payout.
• Very Long Cookie Duration: 180 days is excellent.
• Industry-Leading Platform: Strong brand reputation and a wide suite of tools.
• Extensive Resources for Affiliates: Provides marketing materials, support, and tiered benefits.

Cons:

• Recurring Capped at 1 Year (Standard Tier): While good, it’s not lifetime recurring for the standard offering.
• Can Be Complex: The platform is extensive, so understanding all its facets for promotion takes effort.

3 – AWeber

AWeber is a long-standing email marketing service provider offering tools for email automation, subscriber management, landing pages, and analytics. They have a highly regarded affiliate program with lifetime recurring commissions.

Cookie duration: 365 days (1 year)

Minimum payout: $30 for US-based advocates, $50 for non-US based.

When you get paid: Monthly (typically around the 15th, for commissions earned up to the 1st of that month, after an initial holding period). Payments via PayPal or Stripe.

Average Commission Rates: Up to 50% lifetime recurring commission. Affiliates start at 30% and can increase their rate to 40% (after 10 paid referrals in 12 months) and then to 50% (after 50 paid referrals in 12 months).

Pros:

• Excellent Lifetime Recurring Commissions: Potential for very stable long-term income.
• Extremely Long Cookie Duration: 1 year is exceptional.
• Established and Trusted Brand: Over 20 years in the email marketing industry.
• Dedicated Affiliate Support & Resources..

Cons:

• Tiered Recurring Rate: Need to refer a certain number of customers to reach the top 50% commission rate.
• Competition: Email marketing is a competitive space with many affiliate programs.

4 – GetResponse

GetResponse is an email marketing and online campaign management platform that provides a suite of tools including email automation, landing pages, webinar hosting, and conversion funnels. Their affiliate program offers flexibility with recurring or upfront bounty options.

Cookie duration: 120 days

Minimum payout: $50

When you get paid: Monthly (around the 20th of the month, for commissions locked from previous periods).

Average Commission Rates: Two program options:

• Recurring Program: 33% lifetime recurring commission. Some high-volume affiliates on PartnerStack might access tiers from 40% to 60% recurring for 12 months.
• Bounty Program: $100 one-time commission per sale referred.

Pros:

• Choice of Commission Models: Affiliates can choose between lifetime recurring or a high one-time bounty.
• Long Cookie Duration: 120 days.
• Comprehensive Marketing Platform: Appeals to a wide range of online marketers.
• Regular Payouts & Good Support.

Cons:

• Higher Recurring Tiers May Require Volume: The 40-60% recurring rates for 12 months are typically for higher-performing affiliates.
• Bounty Program is One-Time: If choosing this, there’s no long-term income from that referral.

5 – Canva

Canva is an immensely popular online graphic design platform that allows users to create a wide variety of visual content, from social media graphics and presentations to posters and videos, using a drag-and-drop interface and a vast library of templates and assets. Their affiliate program has evolved into the “Canva Canvassador Program.”

Cookie duration: 30 days

Minimum payout: $50 (or as per Impact Radius terms, if still the primary platform).

When you get paid: Monthly, per the affiliate network’s schedule.

Average Commission Rates: Affiliates can earn up to $36 for each new Canva Pro subscriber they refer (one-time payment). The “Canvassador” program may have different structures, potentially focusing on content creation and community influence.

Pros:

• Extremely Popular Tool: High brand recognition and massive user base, making it easy to promote.
• Appeals to a Broad Audience: Useful for marketers, students, educators, small businesses, and individuals.
• Decent One-Time Payout for Pro: $36 per Pro subscription is a solid commission.

Cons:

• One-Time Commission (Standard): Primarily rewards new Pro sign-ups, not recurring.
• Evolving Program Structure: The shift to “Canvassador” might change traditional affiliate approaches; clarity on terms for all types of referrers is important.
• Standard Cookie Duration: 30 days is average.

VPN Affiliate programs

1 – NordVPN

NordVPN is one of the most well-known and heavily marketed VPN services, praised for its security features, large server network, and ease of use. Their affiliate program is popular due to strong brand recognition and competitive commissions.

Cookie duration: 30 days

Minimum payout: $10 (though some platforms might have a $50-$100 threshold if it’s managed through a network).

When you get paid: Monthly (e.g., Net 30, after a validation period).

Average Commission Rates:

• Renewals: Around 30% recurring commission on renewals.
• New Sign-ups: High commissions, often 100% for 1-month plans, and around 40% for longer-term plans (e.g., 6-month, 1-year, 2-year plans).

Pros:

• Strong Brand Recognition & Trust: Makes it easier to convert referrals.
• High Upfront Commissions: Excellent rates for new subscriptions, especially short-term plans.
• Recurring Commissions on Renewals: Provides long-term earning potential.
• Wide Range of Marketing Materials & Support.

Cons:

• Highly Competitive: Many affiliates promote NordVPN, so standing out can be challenging.
• Standard Cookie Duration: 30 days is common but not the longest in the industry.

2 – ExpressVPN

ExpressVPN is a premium VPN provider known for its fast speeds, strong security features, and broad server network across many countries. It consistently ranks as one of the top VPN services.

Cookie duration: 90 days

Minimum payout: $100

When you get paid: Monthly, typically via PayPal or bank transfer, after a validation period.

Average Commission Rates: Tiered one-time payouts per sale, depending on the subscription length.

Pros:

• Premium Brand with Excellent Reputation: High-quality service can lead to good conversion rates.
• Long Cookie Duration: 90 days provides a good window for referrals to convert.
• Competitive One-Time Payouts: Good fixed commission per sale.
• Dedicated Affiliate Management & Resources.

Cons:

• No Standard Recurring Commissions: Primarily offers one-time payouts for new sales.
• Higher Price Point: Being a premium service, it’s more expensive than some competitors, which could affect conversion for some audiences.

3 – Surfshark

Surfshark is a popular VPN service that has gained traction for its affordability, unlimited simultaneous connections, and strong feature set. It’s often positioned as a great value VPN.

Cookie duration: 30 days

Minimum payout: $100

When you get paid: Monthly, typically after a 30-45 day validation period.

Average Commission Rates: Around 40% revenue share on new sales. Recurring commissions on renewals are possible but terms should be verified directly with their program.

Pros:

• Standard Cookie Duration: 30 days.
• Renewal Commissions Need Verification: While possible, the terms for recurring commissions might not be as straightforward as the initial sale commission.

Cons:

• The ExpressVPN affiliate program offers single-tier commissions, which means the affiliates earn commissions only on sales they generate⁴.
• The affiliate program offers a fixed commission structure, with no minimum payout.

4 – CyberGhost VPN

CyberGhost is a user-friendly VPN service with a vast server network, focusing on privacy and ease of use, making it suitable for both beginners and experienced VPN users.

Cookie duration: 45 days

Minimum payout: $25 – $50 (depending on the affiliate platform if managed externally, or direct program terms).

When you get paid: Monthly.

Average Commission Rates: Can offer high one-time commissions (e.g., up to 100% for 1-month plans, and around 45% for longer plans). Recurring commissions may also be available for renewals (e.g., 35%).

Pros:

• User-Friendly Interface: Appeals to a broad audience.
• Large Server Network.Potentially High Upfront Commissions & Recurring Options.
• Good Cookie Duration: 45 days is better than the 30-day standard.

Cons:

• Variable Commission Reports: Specific rates and recurring terms can vary and should be confirmed upon joining.
• Competition: The VPN market is crowded.

5 – PrivateInternetAccess

Private Internet Access (PIA) is a well-established VPN provider known for its strong emphasis on privacy, security, and a large server network. It’s popular among users who prioritize anonymity.

Cookie duration: 30 days

Minimum payout: $100

When you get paid: Monthly.

Average Commission Rates: Typically offers a high percentage (e.g., 33% or higher) for new sales, and often promotes recurring commissions for the lifetime of the customer.

Pros:

• Strong Focus on Privacy & Security: Appeals to a specific segment of VPN users.
• Potentially High Recurring Commissions: Lifetime recurring can be very valuable.
• Established Brand with a Loyal User Base.

Cons:

• Parent Company Scrutiny (Kape Technologies): The original list mentioned concerns about Kape Technologies, which owns PIA and several other VPNs. This might be a factor for some affiliates or users.
• Standard Cookie Duration: 30 days.

Affiliate Program FAQ

If you are not sure what cookie lifetime or affiliate commission is and how do these things matter, I will go over some affiliate program characteristics to address any doubts.

What is Affiliate Programs Commission?

The commission itself is usually a percentage of a sale. On some occasions, especially for web hosting products, the commission is a fixed price per sale.

There may be several additional factors that shape a commission of an affiliate marketer:

• The commission may increase if you sell more.
• There may be some promotions for new program joiners.
• The commission rate may be different for each product within one program: harder-to-sell products may have a higher commission.

Here’s the catch I’ve mentioned earlier: sometimes, often for metasearch engines such as Booking.com, the affiliate commission is calculated as a percentage of what this intermediary company (Booking.com in this example) earns, and not of what a customer pays. 

It’s not such a sweet deal anymore. Think about it:

If Booking.com brags about the 20% average commission rate, it is not of the $2000 price for a 5-star hotel in Bali, but of the percentage that this hotel pays to Booking.com.

Booking.com takes 15% of their partners’ earnings. In this example, it would be $300. Your final commission of the price a customer pays is around 3%.

But I’m not mad.

3% of the $2000 hotel is still $60 just for putting one link on a web page. I can live with this, so can other affiliates and so can you.

What matters in my ranking is the final percentage of what a customer pays.

What is Cookie lifetime?

The second crucial factor of each program is the referral cookie lifetime. This rather technical term describes the time window from the initial click to the purchase in which you are eligible for the commission. 

The rule of thumb is: the longer the time window the better for affiliates

A short cookie lifetime can make any program less appealing.

Take eBay.

An affiliate marketer can promote any product they have for a solid 5% commission. 

Sounds good?

Not with the absurd 1-day cookie lifetime.

It’s eBay, they have auctions. The majority of them last for 7 days. It means that someone would have to click your affiliate link and make a purchase on the last day of the auction. Otherwise, you don’t get any commission.

Affiliate programs still tend to use the cookie technology, not like trackers such as Voluum that has introduced the direct tracking method. A method that is immune to:

• clearing cookies
• changing browsers
• cookie dying out.

eBay is an exception from the average lifetime of 60 days. Pay close attention to the cookie lifetime policy when choosing an affiliate program. I know I did in my ranking.

Why do payout conditions of affiliate programs matter?

Companies usually pay their affiliates on a monthly basis, with a few exceptions. If cash flow is a problem, you may be interested in joining an affiliate program that pays up more often than the rest.

The other condition for a payout is the requirement to reach a certain amount of money. 

Yep, you not only have to earn something (and some companies even charge you if you don’t earn anything for a few months) but you have to earn above a certain threshold (usually $100) to access your money.

Companies don’t want to be bothered with small few-dollar payouts.

My ranking of the best affiliate programs rewards companies that make payouts more than once a month with extra points.

Take that, the majority of companies!

What are acceptance criteria?

Most companies welcome all affiliates. You just have to have any thematically-related web page that you may post their affiliate links on. But when some companies do impose restrictions they may do it with a bang.

The prime example is Airbnb. Their initial requirement for affiliates is to own a website that has at least one million visitors per month.

One million or they won’t even talk to you.

That’s where their generous (10% allegedly, although the exact value is kept a secret) comes from.

As I think that companies should give all affiliates a shot at promoting their stuff, I deducted some points based on the severity of acceptance criteria.

What business criteria I should take into consideration?

The points made above shine a light…

…shine… like the flashlight…. Get it? Here’s the link again: BUY NOW

Ok, moving on.

There are other things that matter but are harder to measure. The general business stuff such as:

• The size of a market. Most of the markets’ are worth millions or billions on a global scale. YoY growth is a much better indicator of market’s potential profitability. It’s not the size that matters, it’s the number of niches with low competition.
• The competition. Some competition is good, it is an indicator of a healthy market. But strong competition… yeah, you don’t need strong competition.
• Average EPC. This depends heavily on the market. For example, gaming computers and accessories cost a lot of money, so even a small percentage of commissions are worth a lot. 

How to track affiliate programs?

Even top paying affiliate programs need to be tracked to make sure that the audience you target responds well to the program you promote. 

Affiliate ad trackers such as Voluum can put your marketing efforts into hyperdrive mode, as they record and present all the important data that allow you to fine-tune:

• Traffic targeting options
• Ads and landing pages
• Campaign funnels

Moreover, Voluum allows you to automate various tasks to save you time to get more offers from our ranking. If you think that you don’t need an affiliate ad tracker, check out the article on how Voluum can help marketers with various use cases and scenarios.

What about referral programs?

A referral program is like an affiliate program. The goal is also to advertise a service, but this time, an advertisement is done by a service or product user, not by an external marketer.

Think about the platforms, services and applications affiliate marketers use. Many of them have referral programs. You can advertise them to your fellow marketers for some extra cash.

How do I create an affiliate marketing program?

It’s easy. If you have a product or a service of your own, you only need a way to track its success. You can use Voluum to create a partner network of your own. We know a thing or two about tracking!

Affiliate program opportunities to choose from

There are of course many more affiliate programs than just the ones I’ve listed. But the point was not to list them all but to find you the best affiliates programs from niches that are profitable even during or after pandemic.

All programs still should be tracked to correctly count your payouts. For that, I recommend Voluum – the best affiliate ad tracker on the market.

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