Voluum key features
Learn which features thousands of performance marketers use to track, manage, and optimize their advertising campaigns in Voluum.
State of the Art Reporting
Powered by our own Voluum DB, the reports are generated instantly, in real time. No matter how big the traffic volumes.
Up to 30 Data Points
To provide you with optimization opportunities, all standard Voluum reports contain 20 standard, and up to 10 custom, data points about the visitors to your pages.
Direct Tracking Pixel
Voluum allows you to collect data from direct and organic visits. It can give you better results on some networks and will give you the broadest possible overview of your digital marketing.
Multiple Cost Models
Voluum supports CPC, CPM, and CPA, along with RevShare cost models. The tracker even allows manual cost updating when the traffic source doesn’t support default updates.
SSL for Custom Domains
Voluum enables SSL support for custom domains and you can buy the certificate direct from Voluum. Having SSL support on board means that you won’t lose any conversions. And it may even increase your profits!
With Custom Conversions, you’ll be able to track all the actions users take throughout their customer lifecycle. Thanks to that, you’ll optimize your campaigns to maximize their lifetime value (LTV) and increase your revenue.
Download raw visit data and get 25+ details for each visit. Traffic Log allows you to discover the reasons for any data mismatch between your traffic source and Voluum.
By using Workspaces, Multi-user & Shared Reports, you’ll be able to work super-effectively in your teams.learn more ›
Use one of the 20 traffic source templates or create your custom ones, and set up the campaigns in just a few minutes. Hosted in the cloud, our solution requires no infrastructure on your side.
You can reach all the data collected through the Voluum infrastructure via a free-to-use, well-documented API, and manage your campaigns on your own. Our API gives you remote control over any part of the Voluum account too!
NEWTraffic Distribution AI
Put your traffic distribution on autopilot. Voluum automatically optimizes offers, landing pages, and entire campaign paths.learn more ›
A/B Testing for Flows
With Voluum, you can carry out A/B tests to determine which of your campaign paths perform better for given conversion goals. You can do that directly on our platform, saving you a lot of time.
Data Grouping & Drilldown
You can group the data shown in your reports to focus on what matters for your business. On top of having an overview of all your campaigns, you can also drill down to every single data point to find new ways of optimizing.
Advanced Targeting and Rules
Voluum allows you to split traffic and direct it to different landing pages and offers, based on various rules. You can also select groups based on your preferred criteria and optimize the campaigns for these segments.