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Kamila Łuksza

Kamila Łuksza

Voluum Blog Manager

4 Tips to Jumpstart Your Performance Marketing Campaigns

4 Tips to Jumpstart Your Performance Marketing Campaigns

858 600 Kamila Łuksza

There’s a mindblowing amount of stuff you need to learn if you want to succeed in performance marketing. This market is constantly evolving, innovating and improving. New ideas, strategies, and tools continue to emerge at…

How to get started with native ads? A beginner’s guide for Voluum DSP

How to Get Started With Native Advertising? A Beginner’s Guide to Voluum DSP

858 600 Kamila Łuksza

If you’re reading this, it means you’re into native advertising and already buying or willing to buy an ad inventory in the most efficient manner – by using the Voluum DSP platform. Digging into a…

Bot Traffic Is Bigger Than Human. Make Sure It Doesn't Affect You!

Bot Traffic Is Bigger Than Human. Make Sure It Doesn’t Affect You!

858 600 Kamila Łuksza

Nowadays, bots account for almost 52% of all web traffic – and most of them are the bad guys, who could damage your performance heavily. Your A/B tests might lead you to choose the wrong…

How to Setup Facebook Ad Tracking in Voluum Properly?

858 600 Kamila Łuksza

Facebook ads can generate a high number of qualified leads. Unfortunately, even slight discrepancies in tracking data can make it difficult to understand whether your ads are converting or not. There are a lot of…

What Is Native Advertising And Why Should You Care?

What Are Native Ads and Why Should You Care?

858 600 Kamila Łuksza

Updated on March 26, 2019 Native ads became marketers’ best friends a while ago. With their non-invasive form and format, this type of ads brings remarkable results. According to Wordstream, 90% of publishers already use…