Queen Rania Al Abdullah with John Malatesta, CEO of Codewise at the World Economic Forum at the Dead Sea

Codewise at the World Economic Forum at the Dead Sea: Very Much Alive

1792 1253 Chris Wilson

This week, Codewise’s CEO and President John Malatesta and other members of the leadership team took part in the World Economic Forum on the Middle East and North Africa, held annually at the Dead Sea in Jordan.

António Guterres, Secretary-General of the United Nations, at the Opening Plenary

António Guterres, Secretary-General of the United Nations, at the Opening Plenary

Thousands of regional and global policymakers, heads of states, business leaders, academics and dignitaries attended the Forum to discuss how to improve the state of the MENA region and the whole world through cooperation and partnership in tackling the common challenges that we all face.

King Abdullah II of Jordan addressing the World Economic Forum at the Dead Sea

His Majesty King Abdullah II of Jordan at the Opening Plenary

Opened by His Majesty King Abdullah II of Jordan, the Forum was also attended by UN Secretary-General António Guterres, as well as heads of states and ministers from all over the world.

Codewise had a few very productive days at the Forum, full of meetings and conversations with technology leaders, policymakers and the media from around the world. As our company is rapidly expanding its business in the Middle East and North Africa, we are engaging with more local partners and influencers, contributing to the economy and knowledge ecosystem in the region.

Her Majesty Queen Rania of Jordan and Codewise CEO and President Dr. John Malatesta at the World Economic Forum in Jordan

Her Majesty Queen Rania of Jordan and Codewise CEO and President Dr. John Malatesta at the World Economic Forum in Jordan

Continuing the Global Fight Against Ad Fraud

Codewise is strongly dedicated to the cause of eliminating fraud in the digital space, which causes tens of billions of dollars of losses to the global economy. Digital fraud is a massive issue that affects multiple segments of the global economy, such as the Internet industry, Media, Retail, FMCG, etc. It affects advertisers, ad platforms and, ultimately, consumers. To make things worse, Digital Fraud enables other types of crimes, such as election meddling and social manipulations.

Codewise is working closely with major technology platforms, social networks, and political leaders to share its expertise on combatting Digital Fraud and help make the global community more resistant to it.

Dr. John Malatesta being interviewed by the media at WEF at the Dead Sea

The AI Revolution and the MENA region

Another major topic that was discussed at the Forum was the Fourth Industrial Revolution. As the AdTech industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers and one of the fastest-growing companies in Europe, Codewise is at the forefront of technological innovation, and we are actively sharing our knowledge and best practices with the rest of the world, including the MENA region.

Artificial Intelligence is a cross-sectional discipline that has an incredible potential to transform multiple industries, and we are proud to contribute to its development in the Middle East and North Africa.

Dr. John Malatesta standing in front of the stage at the World Economic Forum on the Middle East and North Africa

Our Key Takeaways from the World Economic Forum at the Dead Sea

Last week’s Forum demonstrated very clearly the massive energy and potential offered by the MENA region, and Codewise is looking forward to being an active and responsible participant in its business, technology, and academic ecosystem. As we head home, the inspiration and enthusiasm for the MENA region that we found here are traveling back with us.

While the World Economic Forum at the Dead Sea took only three days, the conversations and decisions that were made here will go a long way, for the years ahead. Thank you, Jordan, and until next time!

Chris Wilson

Content Writer at Codewise.com, helping revolutionize the ad tech industry.

All stories by:Chris Wilson
1 comment
  • Hello Volume team,

    Great to see that you are paying so much attention to Ad Fraud and

    I am Volodymyr and I used to work in Ad Tech for almost 3 years, now I am in risk assesment&fraud prevention.

    I was wondering, are you working on eliminating re-brooked inventory from AdTech? I know that it is a pretty big issue. I know many Exchanges who just sell 3rd party inventory and claim that it is their direct. They bring no added value, just buy/sell. In the end, an advertiser is paying way more money for delivered impressions, clicks and so on. I am aware of adstxt initiative, it proved to be effective with web inventory but adoption of it in InApp taking so long. I believe that many players in the market aren’t interested in adopting it or just trying to delay this.

    Would be interesting in hearing what do you think of this issue?

    Thanks,
    Volodymyr

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Chris Wilson

Content Writer at Codewise.com, helping revolutionize the ad tech industry.

All stories by:Chris Wilson