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Back to all articles

Chris Wilson

20 posts
Content Writer at Codewise.com, helping revolutionize the ad tech industry.
A multi-colored carrot on a string being used as an incentive. The background is bright and colorful with hues of purple and blue.
Read More
  • 8 minute read
Tips & Tricks

How to Use Loss Aversion Marketing as a Way to Increase Conversions

  • byChris Wilson
  • 16th Oct 2022
Have you ever bought something from eBay or a similar auction site? If so there’s a good chance…
Read More
  • 11 minute read
Tips & Tricks

Optimize a Mobile Landing Page For Performance Campaigns

  • byChris Wilson
  • 5th Feb 2022
A lander, or a landing page, is a crucial part of any performance marketing campaign. No matter if…
How to make your first dollar with affiliate marketing
Read More
  • 6 minute read
The Newbie Zone@FEATURED

How to Make Your First Dollar in Affiliate Marketing

  • byChris Wilson
  • 11th Oct 2019
So you made the decision. It’s time to make money online with affiliate marketing. The only issue remaining…
Read More
  • 5 minute read
The Newbie Zone@FEATURED

Why You Aren’t Making Money With Affiliate Marketing Yet (And What to Do Instead)

  • byChris Wilson
  • 19th Sep 2019
Have you tried affiliate marketing but not seen any results so far? Perhaps you’ve been wondering why you…
A business plan to become an affiliate marketer
Read More
  • 4 minute read
The Newbie Zone

How to Become an Affiliate Marketer: Business plan

  • byChris Wilson
  • 22nd Aug 2019
No one person follows the same path. So answering the question “how to become an affiliate marketer” will…
a man who is doing a work from home job
Read More
  • 16 minute read
The Newbie Zone

Work From Home: 44 Profitable Jobs for No More 9-to-5

  • byChris Wilson
  • 31st Jul 2019
Do you ever wake up and feel like Phil Conners in Groundhog day? You get up, head to…
Read More
  • 9 minute read
Tips & Tricks

A/B Testing in Affiliate Marketing in 5 minutes with Voluum

  • byChris Wilson
  • 8th Jul 2019
While you can get away with high-level optimization by just pausing certain traffic elements, granular optimization is different.…
Dr John Malatesta at WEF PACI Anti-Corruption event
Read More
  • 3 minute read
Industry

Anti-Corruption Initiative: Codewise Joins WEF PACI

  • byChris Wilson
  • 29th May 2019
Last week, on May 21-22, Codewise’s Executive Chairman and CEO John Malatesta and Chief Compliance Officer Milosz Demczuk…
Read More
  • 4 minute read
Industry

World Economic Forum Europe CEO Roundtable: A New Hope for the Region’s Tech Sector

  • byChris Wilson
  • 20th May 2019
Last week, on May 17, Codewise’s Executive Chairman and CEO John Malatesta took part in the Europe CEO…
a horse pretending to be a mythical unicorn
Read More
  • 8 minute read
Industry

7 Affiliate Marketing Myths About Speed Busted

  • byChris Wilson
  • 26th Apr 2019
There’s a lot of information out there on the internet, some of it good, some of it not…
Queen Rania Al Abdullah with John Malatesta, CEO of Codewise at the World Economic Forum at the Dead Sea
Read More
  • 2 minute read
Industry

Codewise at the World Economic Forum at the Dead Sea: Very Much Alive

  • byChris Wilson
  • 9th Apr 2019
This week, Codewise’s CEO and President John Malatesta and other members of the leadership team took part in…
A dart board showing 7 steps to campaign optimization.
Read More
  • 8 minute read
Tips & Tricks

Affiliate Campaign Optimization in 7 Simple Steps

  • byChris Wilson
  • 4th Apr 2019
When you start tracking in performance marketing, all that data can be very overwhelming. It’s hard to know…
a space shuttle taking off
Read More
  • 11 minute read
Tips & Tricks

The Rocket Fuel Guide to Boost Landing Page Conversion Rates

  • byChris Wilson
  • 15th Mar 2019
We all want more sales, right? Unfortunately, sometimes we get in our own way. Today, we’ll look at…
Read More
  • 8 minute read
Tips & Tricks

How to Improve Banner Ads Affiliate Marketing Campaigns Performance

  • byChris Wilson
  • 15th Feb 2019
Back in the early days of the internet, affiliate marketing was a lot simpler affair than today. Simple…
Read More
  • 16 minute read
Industry

52 of the Best Marketing Conferences in 2019

  • byChris Wilson
  • 3rd Jan 2019
As great as reading blog posts and consuming content online is, there is something special about meeting face…
An image with the outline of a man and his brain shown
Read More
  • 8 minute read
Industry

How to Boost Conversions With Cognitive Ease in Marketing

  • byChris Wilson
  • 22nd Nov 2018
When you have a lot of information to consider it’s hard to make a good purchasing decision, right?…
Two birds chatting and sharing their experiences with the Voluum referral program.
Read More
  • 6 minute read
Industry@FEATURED

Share the Experience – Voluum Referral Program

  • byChris Wilson
  • 12th Nov 2018
It’s natural to want to share great products and services you discover and use. With the Voluum referral program,…
A man sitting on a bean bag working on his computer while AI automates the distribution of traffic to the best offers, landers and paths.
Read More
  • 4 minute read
Industry

New in Voluum: The Complete AI Experience

  • byChris Wilson
  • 23rd Oct 2018
Our Mission, at Voluum, has always been to help advertisers Track, Manage and Optimize their ads all in…

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