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ad tech

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Digital Ad Fraud – A Complete Guide for Advertisers Part 1

1170 818 Kamila Łuksza

If you’re an advertiser you’re losing money. I’m sorry for being so straightforward right upfront, but it’s true. Every single day advertisers all over the world waste $51 M on digital Ad Fraud (Juniper Research). Even…

a photo of a laptop keyboard with a glass globe on it and two paper boxes with the phrase "online shopping" on them

How To Use The Almighty Power Of Global Shopping Events

640 447 Mila Dabyshuk

For affiliate marketers working in the eCommerce domain, it may feel like all the key shopping events are squeezed in the last quarter of the year, kicking off with the US Thanksgiving day. But it…

Codewise On The Fight Against Ad Fraud at the World Economic Forum

1170 818 Kamila Łuksza

On November 6, the Codewise team had the pleasure to participate in an event hosted by the World Economic Forum in New York for the members of its Partnering Against Corruption Initiative (PACI). For this…

Opened MacBook on the office table with various digital marketing graphs and charts on its screen

5 Strategies To Succeed In Affiliate Marketing

640 427 Mila Dabyshuk

Recently, affiliate marketing has evolved from being just a popular revenue-driving tactic into a multi-billion industry with a global reach. Extremely beneficial to both brands and affiliates, it is primed to continue growing as a…

Social Media Landscape in 2018 – What trends will impact your business?

1170 818 Kamila Łuksza

It doesn’t matter if you’re a big FMCG brand, a small eCommerce business, or a local restaurant. Being actively present on different social media channels and leveraging the major trends is absolutely crucial for your existence.…

Bot Traffic Is Bigger Than Human. Make Sure It Doesn't Affect You!

Bot Traffic Is Bigger Than Human. Make Sure It Doesn’t Affect You!

858 600 Kamila Łuksza

Nowadays, bots account for almost 52% of all web traffic – and most of them are the bad guys, who could damage your performance heavily. Your A/B tests might lead you to choose the wrong…