I can bet that no matter if you are a beginner or a pro Voluum user you don’t know your tracker fully. There are simply so many features designed to support creating even the craziest campaign funnels that, if unused, they remain forgotten.
You already have these features.
You are paying for them.
It stands to reason that you should know more about what you have with your Voluum subscription, am I right?
Features you already have on your Discover plan
Do you know why your subscription plan is called ‘Discover’, and not something general, like ‘Basic’ or ‘Beginner’?
We wanted everybody, even affiliates that are just starting out, to have a chance to discover what Voluum has to offer.
Let’s start discovering then!
This is the biggest feature we want you to know about. Automizer, as the name suggests, allows you to integrate with multiple traffic sources and create automatic rules that launch whenever you want.
It is available on all pricing plans, and the only limit to its use is how much costs you track with it.
Everything up to 1,000$ of tracked costs is free, so go ahead, play with it! If you decide you need a higher ad spend limit, you can always upgrade your Automizer subscription. The procedure is simple:
- Integrate one of the available traffic sources. This enables cost tracking and rules.
- Create a rule, just to check how it works.
- Wait for the results.
The answer is simple: without it, you are limited in many ways, forced to do things manually. Only with integration you can unleash your full potential, because you will be able to focus on things that matter.
Create rules with Automizer
Rules can do so much for you! They work for you when you sleep. They constantly check if the conditions you set were met. They are like that overambitious assistant you once had in your office, the one that never slept and ran on sugar and caffeine.
Don’t know what rule to create? Here are some examples:
- Create a rule that pauses a campaign which ROI dropped below 0. No point in paying for traffic that doesn’t work.
- Assign a marker to the profitable dimension, for example, a certain creative.
- Set an alert if your campaign breaks the 200 conversion cap. Get an alert and celebrate.
You can use our suggestions displayed in the Integrations tab in the Automizer:
Seriously, stop reading right now and create a simple alert rule! Discover how fun it is when things work for you automatically.
Did you get one of those? How fun was that?
A tracking pixel is a life-saver when you cannot use a good old fashioned redirect.
I’m looking at you, Facebook and Google. And Outbrain. That’s a big part of the Internet.
Chances are that you have already tried to run a campaign in one of those places and got rejected, precisely because of a redirect.
You don’t need to use one, you have a Direct Tracking Pixel. It’s a small script that, when implemented on a landing page, will call Voluum with visit info. No redirect, no messing up with Google or the small “f” company, no visitors’ time wasted.
Direct Tracking Pixel is a feature that is easy to miss but missing it is sinful. Let’s start with how to launch it.
How to use Direct Tracking Pixel?
When adding a traffic source, you just need to remember about this little toggle, hidden in the expandable More tracking option section.
When you create a campaign with this traffic source, the Direct Tracking Pixel becomes available.
You just need to copy it and put it in the <body> section of your landing page.
If you feel shy about editing the landing page’s code, remember: you don’t have to be a coder to implement a simple script. Don’t delete anything, just paste the script and save the HTML file. It will work just fine, trust me.
One more thing: with Direct Tracking Pixel, you can track organic traffic as well.
Features you can try for free
The features described above are already included in your Discover plan. But there’s also a way to get a taste of some more advanced features.
Voluum allows you to request trial access to some of its flagship features, so you can see for yourselfyourself if they are something you’ve been looking for without risking any money.
The feature available for trial can be found in the Features panel.
If you are like me, you sigh every time you hear someone talking about AI or machine learning. It’s the ultimate buzzword.
Very often there is little substance in all those smart solutions.
And yet I’m here to convince you to try another one.
The reasoning is simple: while Voluum AI cannot give you traffic information or book a flight, it can do one thing it was designed for very well: distribute traffic in the most optimal way.
It does the job well precisely because that’s its only job.
What is traffic distribution?
It is sending traffic towards various offers in a way that guarantees you the highest profits. It means that Voluum AI has to learn and adapt to the changing profitability of each offer, each lander, and lander-offer pairs.
Traffic is sent to the most profitable entities but is also used to test other options if the profitability of the offer with most traffic drops.
Voluum AI is that smart.
All this is hidden behind this one inconspicuous toggle.
It’s only one click, why not give it a go if you have more than one offer in your campaign?
The next thing you should try is definitely our anti-fraud solution.
If you think that you don’t have problems with bots, you are not checking for them.
Most bots you will encounter are not sophisticated at all. They are simple scripts that click too fast and too often than any human would to artificially pump-up numbers.
Anti-Fraud Kit can detect them. It checks for typical patterns that bots operate with. Clicks and visits that trigger at least one of nine metrics are marked as suspicious.
This anti-bot tool is available from Grow plan and up, but as I stated above, you can test it for free whenever you want.
Wondering what this information is good for? I’m here for you.
What should I do with suspicious traffic?
Stop buying it, obviously. I mean, don’t abandon the whole traffic source platform. Dig into the Voluum reports and see, if you can identify the source: a GEO, a certain device type, or IP address or range.
If your findings are in line with your traffic source’s targeting options, use them to stop buying traffic from this GEO or device type.
When it comes to suspicious traffic coming from certain IPs, you can block those in Voluum.
No more bots for you.
That’s a big one, and it’s good only if you work with others.
If you are a lone wolf, you can skip this chapter.
If you are an alpha male in the wolf pack, definitely keep reading.
Collaboration Tools consist of three things:
- Shared reports
They work fine separately but when used together, they elevate your regular affiliate work into the collaboration heaven.
First things first: you already have Workspaces. You’ve probably noticed that option when creating a campaign or adding an offer.
Workspaces on their own are great for segregating your stuff. Separating verticals or cost models from each other.
But when they are combined with multi-user, they become something else.
Inviting workers to your account is reserved for higher pricing plans, but can be tested on a lower one.
When you invite a worker, you can assign them certain Workspaces to create a separated zone for them.
- A worker sees only campaigns, offers, traffic sources, landers, and flows, that are assigned to their workspace or workspaces. Also, the stats they see are only related to elements from their workspace or workspaces.
- A worker sees also those above elements that are assigned to a public workspace.
- A worker won’t see any elements or stats from other workspaces.
If you have a team, or a pack, that you can delegate part of your work to, then Multi-user with Workspaces will be a gamechanger.
The third and final component of the Collaboration Tools trinity are Shared reports.
This is pretty much self-explanatory but requires some additional details.
Shared reports allow you to create links that lead to dynamic Voluum reports. A shared report viewer does not have to login anywhere, they don’t even need a Voluum account. They will see the parts of data in Voluum that you select for sharing.
This will be a dynamic data set, meaning that if you create a shared report for “last 7 days” time frame, each day data will change so this time frame will be met.
White label solution is also available, so anyone viewing this report may not even know that this report was generated by Voluum.
Nothing to lose, everything to gain
Dear Voluum user, I hope you have found at least one thing that will be helpful for you. Everything listed here won’t cost you a dime, these features are either already included in your pricing plan or are available for a free two-week trial.
Shame if our developers’ hard work would go for nothing.
There is also a chance that you have thought of a new feature that you think will change your affiliate life. If so, then don’t hesitate to write to us at firstname.lastname@example.org.
Dear potential Voluum user, if anything you have found here tickles your fancy, then linger not, sign up for the best affiliate ad tracker and enjoy these and many more features.