Top 15 Native Ad Networks
Native advertising keeps proving that it’s here to stay. The format is a powerful tool in any professional…
Google Tag Manager Tracking: Everything You Need to Know
Google Tag Manager and tag managers, in general, are the answer to the growing need for tracking the…
How iOS Updates Starting from Version 14.5 Affect Ad Tracking
Every time a major Internet stakeholder, such as Google or Apple, makes a privacy-related update, the Internet is…
Custom Dimensions in Google Analytics 4
While everyone dreams about an analytics software that automatically adjusts to every business type and model, the reality…
Manage All Offers with Voluum Pixel: The Benefits of Using an Ad Tracker that no One Talks About
The benefits of using an ad tracker in digital marketing campaigns are mentioned everywhere: more data, detailed analysis,…
How Do You Start a Native Advertising Campaign? Guest post by Taboola
Native advertising has become a popular format for marketers who want to deliver more seamless, less intrusive ad…
Tracking Custom Events in Google Analytics 4
Custom events in Google Analytics 4 allow for the greatest level of precision in event tracking. While Google…
Metaverse: Is There Advertising Potential Behind this Popular Keyword?
Opinions on the metaverse, and its advertising potential, stretch between the two extremes: the metaverse is a misguided…
10 Best Alternatives for Google Analytics
Google Analytics needs little to no introduction. It’s widely used for measuring performance and gathering info about the…
Mobile Ad Fraud: The Overview
The growth of mobile ad fraud is a testimony of the importance of mobile devices in our lives.…
Facebook Ads horror stories 
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Facebook Ads (now Meta Ads) are great. Until you see the price tag at the end of the…
How to Prepare for Google Optimize Sunset | Voluum as Google Optimize Alternative
Voluum as an alternative for Google Optimize may bring a more performance-oriented approach to your marketing stack. Use…
Best Courses to Master Facebook Ads (now Meta Ads)
If you’re looking for some cool courses to help you master Facebook Ads (now Meta Ads) in no…
Affiliate marketing gambling: Top 10 programs & industry insights
Guess what? Turns out you don’t have to be a high-roller, poker ace, lottery king to make money…
CPM Pricing Model: How Does It Work and What Its Advantages Are
We work with performance marketers quite often and at some point, we noticed that understanding pricing models can…
A lot to talk about: Adult industry events in 2023
You can say a lot about the adult industry, but one thing is certain: they sure like to…
The Problems with FB & Google tracking Pixels & How the Voluum Pixel is Better
Tracking pixels -– they are everywhere. The invisible images that are used to track users’ behavior, which in…
Is Affiliate Marketing Dead? And If So, Who (or What) is Killing It?
If affiliate marketing is dead, then we have a murder case. Let’s try to solve it. There are…
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