Seasonality in Native Advertising: What You Need to Know
Planning seasonal marketing activities is essential for every performance marketer. Even if your business is not selling Valentine’s…
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How to Use Loss Aversion Marketing as a Way to Increase Conversions
Have you ever bought something from eBay or a similar auction site? If so there’s a good chance…
Top 6 traffic sources for gambling + tips for social media
Advertising gambling is tricky. You need to make sure your offers come from quality sources and run campaigns…
Paid Advertising for Casino Operators: An Opportunity You Can’t Afford to Miss
Even casino operators shouldn’t fall for the myth that if their product is good, people will eventually find…
2022 Guide: How to write efficient product reviews + examples
Who hasn’t spent more time checking out product reviews than actually adding to the cart? Some of us…
Sports Betting in the US: Advertising Rules by State plus Overview
People like to bet. Apart from the financial incentive, they like to participate in the thrills of rivalry…
Sports Marketing Campaigns: PropellerAds Sports Traffic Guide
Author: Mariia Peretyatko (PropellerAds) Champions League is a huge sports event that attracts millions of football fans all…
How to Build, Increase, and Measure Brand Awareness
What is it with almost all brands lately? It feels like every brand is starting their own streaming…
How To Sell Bacon Bandages | Design Perfect Ads for Ecommerce Stores
There’s not a lot you can’t sell online. The problem lies in advertising your ecommerce store in a…
Google Analytics 4 and Voluum: Is there really a competition?
Forget about Betteridge’s law, let’s honestly look at the whole Voluum vs Google Analytics 4 situation. The most…
Map User Journey: How Voluum Can Help Your Ecommerce Business
To decipher the behavior of people visiting and ecommerce business, a marketer should be able to map user…
Native Advertising Guide & Market Trends (with Examples!)
Native ads are hot: they look great, convert easily, and you have a whole range of platforms to…
Warning! Avoid phishing attempts disguised as Voluum trainings
Recently we have been warned that someone is offering fake Voluum training. The web page, advertised on a…
Mobile Meets Native Advertising
Native advertising is engaging, inconspicuous, and highly convertible. So no wonder it’s becoming one of the most popular…
The A-Z Bot Traffic Guide: Protect Yourself from Ad Fraud
Is bot traffic the number-one cause your campaign is not bringing any profits? Almost always, the answer is:…
Header Bidding Explained
You’ve definitely come across the term “Header Bidding” when reading or visiting DSP platforms. But have you ever…
Google Strike Policy Update: How To Not Get Banned
The first and most important thing you need to realize is that Google only cares about your business…
What is Native Advertising?
So you’ve been hearing a lot about “programmatic native”, “mobile native advertising”, and “RTB native advertising”. Is it…
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