This week, Codewise’s CEO and President John Malatesta and other members of the leadership team took part in the World Economic Forum on the Middle East and North Africa, held annually at the Dead Sea in Jordan.
Thousands of regional and global policymakers, heads of states, business leaders, academics and dignitaries attended the Forum to discuss how to improve the state of the MENA region and the whole world through cooperation and partnership in tackling the common challenges that we all face.
Opened by His Majesty King Abdullah II of Jordan, the Forum was also attended by UN Secretary-General António Guterres, as well as heads of states and ministers from all over the world.
Codewise had a few very productive days at the Forum, full of meetings and conversations with technology leaders, policymakers and the media from around the world. As our company is rapidly expanding its business in the Middle East and North Africa, we are engaging with more local partners and influencers, contributing to the economy and knowledge ecosystem in the region.
Continuing the Global Fight Against Ad Fraud
Codewise is strongly dedicated to the cause of eliminating fraud in the digital space, which causes tens of billions of dollars of losses to the global economy. Digital fraud is a massive issue that affects multiple segments of the global economy, such as the Internet industry, Media, Retail, FMCG, etc. It affects advertisers, ad platforms and, ultimately, consumers. To make things worse, Digital Fraud enables other types of crimes, such as election meddling and social manipulations.
Codewise is working closely with major technology platforms, social networks, and political leaders to share its expertise on combatting Digital Fraud and help make the global community more resistant to it.
The AI Revolution and the MENA region
Another major topic that was discussed at the Forum was the Fourth Industrial Revolution. As the AdTech industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers and one of the fastest-growing companies in Europe, Codewise is at the forefront of technological innovation, and we are actively sharing our knowledge and best practices with the rest of the world, including the MENA region.
Artificial Intelligence is a cross-sectional discipline that has an incredible potential to transform multiple industries, and we are proud to contribute to its development in the Middle East and North Africa.
Our Key Takeaways from the World Economic Forum at the Dead Sea
Last week’s Forum demonstrated very clearly the massive energy and potential offered by the MENA region, and Codewise is looking forward to being an active and responsible participant in its business, technology, and academic ecosystem. As we head home, the inspiration and enthusiasm for the MENA region that we found here are traveling back with us.
While the World Economic Forum at the Dead Sea took only three days, the conversations and decisions that were made here will go a long way, for the years ahead. Thank you, Jordan, and until next time!
Facebook
Telegram
One comment
Hello Volume team,
Great to see that you are paying so much attention to Ad Fraud and
I am Volodymyr and I used to work in Ad Tech for almost 3 years, now I am in risk assesment&fraud prevention.
I was wondering, are you working on eliminating re-brooked inventory from AdTech? I know that it is a pretty big issue. I know many Exchanges who just sell 3rd party inventory and claim that it is their direct. They bring no added value, just buy/sell. In the end, an advertiser is paying way more money for delivered impressions, clicks and so on. I am aware of adstxt initiative, it proved to be effective with web inventory but adoption of it in InApp taking so long. I believe that many players in the market aren’t interested in adopting it or just trying to delay this.
Would be interesting in hearing what do you think of this issue?
Thanks,
Volodymyr