Codewise Participates in the United Nations and World Economic Forum Meetings in New York

Codewise’s CEO and President John Malatesta and the mayor of New York City Bill de Blasio
Codewise’s CEO and President John Malatesta and the mayor of New York City Bill de Blasio

This week, Codewise’s CEO and President Dr. John Malatesta took part in meetings at the United Nations and the World Economic Forum’s Global Sustainability Summit in New York (see the picture with the mayor of New York City, Bill de Blasio, above).

Heads of states, global policymakers, business leaders, and dignitaries attended both events to discuss how to improve the state of the world through cooperation and partnership in tackling the existential challenges that we all face, such as the sustainability of the economy.

Codewise Role

Codewise took an active part in conversations on such resonant topics as sharing data to safeguard natural resources, leveraging innovation for building circular economies and sustainable infrastructures, building new digital models of global collaboration, and using technology in the fight against corruption.

As the AdTech industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers and according to the Financial Times among the fastest-growing Tech companies in Europe, Codewise is at the forefront of technological innovation. We are actively sharing our knowledge and best practices with world leaders.

Codewise is strongly committed to helping build a strong and competitive global Digital Economy, and is investing its time and resources in building some of the world’s most advanced software technologies in the world. By leveraging AI, machine learning and data processing technologies in its solutions, Codewise helps thousands of companies around the world achieve their business goals, and significantly decrease the inefficiencies of their operations, which in turn allows for decreased emissions and consumption of resources. Artificial Intelligence is a cross-sectional discipline that has an incredible potential to transform our society and economy, and we are proud to contribute to its global development.

Codewise’s CEO and President John Malatesta at the WEF Global Sustainability Summit

Battling Digital Ad Fraud

Codewise is also fully dedicated to the cause of eliminating fraud in the digital space, which causes tens of billions of dollars of losses to the global economy and creates significant disruptions by reducing the efficiency of the global economy and trade. Digital fraud is a massive issue that affects multiple segments of the global economy, such as the Internet industry, Media, Retail, FMCG, Manufacturing, etc. It affects advertisers, media platforms and, ultimately, consumers. To make things worse, Digital Fraud enables other types of crimes, such as election meddling and social manipulations. Codewise works closely with global political leaders, international business organizations and major technology platforms to share its expertise in combating Digital Fraud and to help make the global community more resistant to it.

Codewise’s CEO and President John Malatesta and the mayor of New York City Bill de Blasio
Codewise’s CEO and President John Malatesta and the mayor of New York City Bill de Blasio

Future Commitments

This week’s events demonstrated very clearly the massive energy and potential offered by international collaboration on global challenges, and Codewise is determined to continue actively contributing to the business, technology, and academic ecosystems worldwide.

The decisions and pledges that were made during the week in New York will go a long way, for the years ahead. Here’s to a brighter and better future for the whole world!

Codewise’s CEO and President John Malatesta at the United Nations
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