Mobile Ad Fraud: The Overview
The growth of mobile ad fraud is a testimony of the importance of mobile devices in our lives.…
How to Prepare for Google Optimize Sunset | Voluum as Google Optimize Alternative
Voluum as an alternative for Google Optimize may bring a more performance-oriented approach to your marketing stack. Use…
Traffic Distribution AI: The Science of Optimizing Campaigns in Voluum Explained
While some aspects of digital marketing campaigns can rely on an advertiser’s intuition and instinct-based approach, optimizing traffic…
CPM Pricing Model: How Does It Work and What Its Advantages Are
We work with performance marketers quite often and at some point, we noticed that understanding pricing models can…
A lot to talk about: Adult industry events in 2023
You can say a lot about the adult industry, but one thing is certain: they sure like to…
Why You Need Tracking Software & Why Voluum Is the Tool For You
Ad tracking is simply gathering information about how the money you spend on ads is working for you.…
The Problems with FB & Google tracking Pixels & How the Voluum Pixel is Better
Tracking pixels -– they are everywhere. The invisible images that are used to track users’ behavior, which in…
Is Affiliate Marketing Dead? And If So, Who (or What) is Killing It?
If affiliate marketing is dead, then we have a murder case. Let’s try to solve it. There are…
2023 Affiliate Marketing Trends: a Rundown of Market Drivers by Adsterra & Voluum Experts
What are the most remarkable affiliate marketing trends for 2023? Our star-studded crew of Voluum and Adsterra experts…
UTM tracking for dummies
Explaining what UTM tracking is to seasoned advertisers is a bit like teaching Nascar drivers how to turn…
User Agent string reduction, Client Hints & the magic that makes Voluum run like a charm
Hello and welcome to another article focusing on how Voluum is responding to the upcoming changes in the…
Your Idea, Our Tech: Voluum as a Backend Solution
Voluum is not just a pretty face – behind it there is a sophisticated computer brain capable of…
What You Need to Know About the EU’s Digital Services Act & How It May Hurt You
The Digital Services Act is the lesser-known sister of the much more commented Digital Markets Act. In reality,…
Advertising Sports Betting: How, Why and Where
Sports betting is a vertical with growing potential year by year. But on the other hand, there are…
4 Reasons Why MaxBounty is a Great Affiliate Network for Voluum Users
If you are a Voluum user, then you are accustomed to a feature-rich platform that offers advanced performance…
“You won a chance to master sweeps”: Deep Dive into Affiliate Marketing Sweepstakes
If you have never felt a brief flutter in your chest when seeing a “You won an iPhone!”…
Paid Advertising for Casino Operators: An Opportunity You Can’t Afford to Miss
Even casino operators shouldn’t fall for the myth that if their product is good, people will eventually find…
Sports Betting in the US: Advertising Rules by State plus Overview
People like to bet. Apart from the financial incentive, they like to participate in the thrills of rivalry…
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