Trends may come and go, but one thing’s always in demand online: adult content. And where there’s demand, there’s opportunity — especially for advertisers who know how to play the game.
Despite increasing competition, adult traffic remains one of the most profitable and consistent verticals in affiliate marketing. Whether you’re pushing dating offers, promoting cam sites, or running mainstream campaigns with a spicy edge, there’s still plenty of room to scale.
In this article, we’ll walk you through the top adult ad networks on the market right now — the ones delivering real volume, precise targeting, and diverse ad formats. We’ve analyzed each network based on traffic size, targeting capabilities, ad variety, and more to help you find the best match for your campaigns.
So whether you’re new to the space or looking to level up your traffic sources, here’s your guide to the best adult ad networks in 2025.
No banner with provided ID foundA vertical like any other…
… except for the high concentration of main actors.
The truth is, there are no more than five adult platforms that hold the majority of the market. There are, of course, hundreds of niche adult sites, but they are nothing more than what they seem – niche sites.
This is reflected in adult ad networks, where the main platforms got hold of one or a few big players.
Sometimes, the same player (adult platform) cooperates with different ad networks, selling different placements to various platforms.
But this is rather an exception to the general rule that says that each ad network has its own dedicated selection of platforms.
There are also some vertical-specific techniques that are nicely summed up in this article from Zeropark. If you want to learn more about some specific angles or the best adult affiliate platforms, I highly recommend you to read it.
Adult Advertising in 2025: Still Massive, Still Evolving
Despite countless changes in privacy laws, content moderation, and ad tech policies, adult advertising continues to thrive in 2025 — and it’s not slowing down anytime soon.
Here’s why it still matters:
- Adult content drives 25–30% of total internet traffic
According to SimilarWeb and Statista, adult sites consistently rank in the global top 10 for monthly visits. Xvideos, Pornhub, and xHamster alone generate over 10 billion combined visits every month. - The demand for traffic is evergreen
While e-commerce has seasonality, adult content doesn’t. That means stable volumes, consistent campaign testing, and long-term scaling potential. - Adult traffic monetizes well
Whether it’s dating, cams, sweepstakes, or nutra, adult audiences often convert faster than mainstream traffic — especially when paired with bold creatives and geo-targeted offers. - Privacy updates have pushed more spend into adult
With Facebook, Google, and TikTok tightening restrictions and tracking, many affiliates and brands are turning to alternative traffic sources like adult and push to regain control over targeting and attribution. - New formats and tech are fueling performance
In 2025, in-page push, video sliders, and native ads inside premium content are outperforming old-school popunders. Plus, AI-powered creatives and auto-optimization tools are making scaling easier than ever.
Bottom line? Adult advertising in 2025 is still a goldmine — but you need the right tools and partners to make it work.
Tracking of adult traffic
Due to the high popularity of display ad formats, tracking in this vertical is more important than ever. After all, adult is a game of big numbers.
To make sense out of the stream of data, you need to record and analyze it to make any evidence-based decisions. Most adult ad networks listed here have rudimentary tracking & reporting systems – they simply don’t invest into their database technology or reporting engines to make them actually useful.
Without a dedicated adult tracking software, you will only learn how much you have earned or lost. But if you want to dig deeper – and you should want to go deeper to make your ad spend more reasonable – you are out of luck.
Adult ad trackers allow you to cross-reference data based on a multitude of characteristics and segmentize the audience. This, plus many other ad trackers’ features, allow you to:
- Tune your traffic targeting data more precisely and only purchase traffic that is likely to convert
- Present different landing pages or offers depending on traffic characteristics, so for example, iPhone user can see one version of the web page and Android users a different one – the one that was proven to engage them more.
- A/B test variations of your landing pages to find the one that resonates with your audience the most
- Automate several mundane tasks and your bidding strategies, so your campaigns will still be healthy even when you are away from the computer.
Adult tracking software are specialized tools which development is based on many years of experience with this type of traffic. Advertising without such help puts you into severely disadvantageous position, as everyone else is using a tracker – it is an industry standard. Go and check the list below of the best adult ad tracking software to find the platform that suits you the most.
Best adult tracking software
Ad tracking software needs to check several boxes:
- Its database has to be robust enough to handle loads of traffic
- It has to support different ad formats (video, display, push, native) and cost models (CPM, CPA, revshare)
- It should offer flexible reporting options to enable deep data analysis
- Lastly, it should have an option to anonymize IP data of tracked users to make it compliant with privacy-oriented legislatives such as GDPR
Here are our picks of the best adult ad tracking software:
1. Voluum
Voluum is a top-notch tracker that suits all advertisers – the mainstream ones and those not so much. It works with all ad networks listed here, and it is integrated with some of them on the deepest level using API connection. This allows Voluum to become the center of your digital marketing universe.
Voluum has a powerful reporting engine capable of deep yet easy to perform data analysis, IP anonymization feature, automatic A/B testing mechanism and rule-based paths. Voluum is a great fit for ambitious marketers and an indispensable tool at a certain scale.
API integration means that Voluum is able to fetch cost information even from ad networks that don’t support sending this information via a standard cost token. Apart from that, Voluum can control your campaigns in these ad networks without leaving its interface.
Still not enough? Voluum Automizer allows you to create rules to launch actions when set conditions are met, such as pause or resume a campaign or source, generate alerts, adjust you bidding, use dayparting, mark placements with meaningful icons, and so on.
2. Redtrack
Redtrack is a solid tracker that offers most of what you would expect from a decent adult ad tracker. It can handle any traffic you throw at it. Where it falls short is the extent of features it offers. The reporting engine doesn’t enable drill-down analysis, you can’t use rule-based paths for unique clicks (you only have unique visit metric) and there are no many advanced features like shared reports or accepting postbacks without click ID.
Still, for basic tracking of your adult campaigns, Redtrack should do fine.
3. ThriveTracker
If you go with ThriveTracker, you get all the features that you would expect from an ad tracker. If basic campaign tracking is enough for you, Thrive may be a solid option. What you lose when compared to Voluum is the powerful automation module, which is a game-changer on a certain scale. Everything has to be controlled manually, which is fine if you run just a few campaigns at the same time.
Lastly, there is also no option to anonymize visitor’s IP addresses.
4. Bemob
Bemob is a basic tracker that, like Voluum, offers tools for team collaboration. So if you plan to run your campaigns with coworkers, Bemob is one of the trackers to consider.
Apart from that you have some bot filtering options but no automation module.
5. Google Analytics
The most recognizable name in the analytical industry, Google Analytics is a mediocre adult tracking software. On one hand, it is feature-packed and designed for the most in-depth and comprehensive analysis. On the other hand, GA is only an analytical tool, and you don’t get any features that allow you to alter the path of your traffic. This means no A/B testing, rule-based paths or offer rotations. Google Analytics is great if you run your own adult-themed store or are a product owner. It is less suitable for performance marketers that want to test tens of landing page variations and need answers quickly.
The state of the industry
You would think that the global lockdown would favor the adult industry. It did, from a short-term perspective. On a longer time scale, the lack of new content (adult movie stars are also locked up in their homes) combined with growing consumption may cause that by the end of 2020, every adult video will be watched, re-watched, commented on, and forgotten.
With the unique business model that is based on the majority of the content being offered for free, this is a serious problem for platforms. And then, by implication, for advertisers.
Adult platforms need new content to persuade people to pay for something that is mostly available for free. The absence of new materials will only push viewers (and creators) elsewhere.
The most notable example of a new adult platform is OnlyFans and its clones. These platforms empower creators at the cost of production companies. Content for such platforms can be produced at home – an important factor during the time of pandemic.
Can you, as a marketer, earn money from OnlyFans? Well, you can get a referral bonus for every new member you attract. 5% of their earnings through the first year.
Will they support standard advertising or premium features worth promoting?
Who knows.
Right now, they are on the rise with a 150% increase in subscriptions since the beginning of the year.
Will the classic adult platforms survive? Probably, there’s always a demand for new content.
Best Adult Ad Networks Ranked from Good to Best
Fashion changes, trends come and go, but there’s always a strong demand for high-quality adult ad networks.
To make this list as objective and useful as possible, I assigned points to each ad network based on five key performance factors:
| Criteria | Max Points |
|---|---|
| Billions of ad impressions per month | 5 |
| Mainstream traffic availability | 3 |
| Advanced targeting options | 4 |
| Number of ad formats | 4 |
| Number of adult categories | 4 |
| Bonus points (support, innovation, UI, etc.) | 2 |
This point-based system may be a little arbitrary (as all point systems are), but it helps organize the adult ad ecosystem from solid to outstanding, so you can quickly find the network that fits your goals and scale.
1. ExoClick – 21/22
The reigning king of adult advertising.
Why it ranks highest:
With over 7 billion daily ad impressions, a massive publisher network, and advanced targeting tools, ExoClick dominates the space. It also supports every major ad format — banner, native, pop, push, and video — across both mainstream and adult inventory.
Voluum users will love its deep integration, allowing you to track costs, automate campaigns, and analyze performance with precision.
Pros:
- Enormous traffic scale
- Both adult + mainstream reach
- Full suite of targeting tools
- Powerful Voluum integration
Cons:
- Interface can be overwhelming for beginners
- Competitive bidding in premium placements
2. TrafficJunky – 20/22
Premium inventory with unmatched visibility.
Why it ranks high:
TrafficJunky gives you exclusive access to the Pornhub Network — including YouPorn, RedTube, and Tube8 — totaling 4 billion ad impressions daily. It supports high-impact ad formats like display banners, video ads, and popunders, paired with a smooth UI and granular targeting tools.
Pros:
- Exclusive access to top-tier adult platforms
- Advanced segmentation and bidding tools
- Seamless Voluum API integration
- Global coverage and 24/7 support
Cons:
- Slightly limited ad format diversity
- Mainly adult-only (no mainstream crossover)
3. TrafficStars – 18/22
A flexible, feature-rich adult DSP.
TrafficStars combines strong traffic volumes with smart targeting, including lookalike audiences and retargeting. With access to xHamster, a variety of ad formats, and premium user segmentation, it’s a top choice for serious media buyers.
Pros:
- Rich targeting capabilities
- Member-area and premium user targeting
- Access to big adult publishers
Cons:
- Less daily volume than ExoClick or TJ
- UI not as modern as newer platforms
4. Push.House – 17/22
Massive push traffic with growing native support.
Push.House brings volume in spades. It offers classic push, in-page push, iOS push, and native traffic, making it a great option for advertisers scaling in the push vertical. While targeting is more basic, the support and traffic scale make up for it.
Pros:
- Huge volume of push traffic
- Solid native inventory
- Great customer support, multiple payment options
Cons:
- Less refined targeting options
- Not a dedicated adult-only network
5. TrafficFactory – 15/22
Exclusive traffic, simplified setup.
TrafficFactory is the exclusive ad provider for Xvideos, offering 6 billion daily impressions — one of the highest in the industry. While the UI feels dated, the performance potential is anything but.
Pros:
- Massive exposure via Xvideos
- Strong CTR and high-quality traffic
- Variety of high-impact formats
Cons:
- Interface could use a refresh
- Limited platform integrations
6. Plugrush – 12/22
Legacy player with a native twist.
Plugrush has been around for years and is known for pioneering native ads in adult traffic. It also supports display, pop, and push formats, and includes retargeting tools.
Pros:
- Offers native ad formats
- Reliable for retargeting campaigns
Cons:
- Smaller inventory
- Less polished UX
7. ADxAD – 11/22
A niche player with strong adult segmentation.
Primarily focused on Asian traffic, ADxAD allows advertisers to dig deep into adult category targeting and includes access to some premium publishers. It lacks scale and ad diversity but is a niche weapon for the right campaign.
Pros:
- Strong Asian adult market
- Good category targeting
Cons:
- Smaller ad format range
- Less robust analytics
Honorable Mention: EroAdvertising
A long-standing adult network with decent feature depth. It offers 7 ad formats, 4 adult content tiers, and reliable targeting. However, the lack of concrete impression data excluded it from the main list.
Final Thoughts
Every ad network listed above offers serious adult traffic potential — it’s up to you to choose the one that matches your volume, targeting needs, and ad format preference.
But remember: the real game-changer is your tracker. Without one, you’re flying blind. Voluum is the only platform deeply integrated with most top-tier adult ad networks, offering automation, cost syncing, and real-time control at your fingertips.
So, choose your ad network… but track like a pro.
Get started with Voluum and elevate your adult campaigns to elite status.
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