Author: RichAds
Everyone knows how lucrative online casino offers can be if promoted in the wealthiest parts of the world. But could they be even more profitable if advertised via Telegram Mini Apps?
In this article, the RichAds ad network’s team will share insightful tips and creative approaches for advertising Gambling offers in Tier 1 geos in Mini Apps!
Why should you use TMAs?
Telegram Mini Apps are web-based applications integrated directly into the Telegram platform, possessing almost infinite flexibility of interfaces. Initially, such applications served mostly as an additional service to e-commerce businesses, but that changed with the rise of tap-to-earn games. With Telegram reaching over 1 billion active users, it’s no surprise that the most well-known clicker games like Hamster Kombat reportedly have up to hundreds of millions of players!
When tap games suddenly became a global trend, it meant that Mini Apps could be a good outreach channel that clearly had related audiences to the iGaming niche. After carefully exploring the TMAs’ capacity, we at RichAds introduced a fresh advertising format in Telegram mini applications. Functional in four creative formats, including video and push-like banners, the advertisements work similarly to in-pages, appearing within the app’s interface.
Unlike the official Telegram Ads platform, the Mini Apps traffic at RichAds can be bought according to independent moderation policies, more tolerant of online casino and sports betting promotion.
What Telegram Mini App ads look like at the RichAds platform:
- Active users coverage: up to 70 million;
- Responsive regions: North America, Europe, CIS, Asia, Africa;
- Targeting capacities: Country, OS, language, clicks per user, Telegram Premium subscribers, users with positive TON balance;
- Prioritized sources: casual and clicker games;
- Relevant audience: iGaming, Fintech, E-Commerce.
Tier 1 geos to go with iGaming offers promotion in Mini Apps
The best responsive geos include people from all countries where the messenger is most used, like India, Indonesia, CIS countries, Nigeria, etc. These are the regions with extended audience penetration rates, but the leads are of lower solvency.
The most lucrative geos are obviously Tier 1 regions, where the audience with the highest solvency resides. Such geos are no strangers to iGaming offers; in fact, many of them are the top countries to launch Gambling ads in Mini Apps at RichAds:
- USA;
- Germany;
- France;
- Spain;
- Poland;
- Great Britain.
Creative examples for Gambling ads in TMAs by RichAds
While there are four creative formats for TMA ads at RichAds—push-style, interstitial banner, interstitial video, and embedded banners—the players of Tier 1 geos are obviously harder to attract in general. But, in fact, such audiences seek the same things: courage and emotions, with less attention to spending!
Approach #1. Welcoming bonuses
Attracting players with lucrative bonuses upon registration or deposit works well on any audience, especially if such generosity seems easily justified. It’s also a perfect opportunity to briefly explain the offer, since such words as “free spins” or “first deposit” are easily recognizable as online casino attributes. Additionally, this creative approach might feature a strong CTA like “Join,” “Register,” or “Play,” as Tier 1 players also follow basic engaging calls.
Usually, it was push notifications that caught initial attention for iGaming audiences, but TMA ads can provide a similar solution: the push-style format. Featuring as little as just an icon, a title, and a message, push-style advertisements in Mini Apps get decent click-through rates and deliver over 1.5 billion daily impressions.
The average cost-per-click prices for the push-style creative format:
- USA—$0.043 CPC;
- Germany—$0.049 CPC;
- France—$0.037 CPC;
- Spain—$0.045 CPC;
- Poland—$0.031 CPC;
- United Kingdom—$0.05 CPC.
Approach #2. Entertainment
One thing that definitely separates Tier 1 geos from the rest is the way they perceive iGaming activity at its core. Players from wealthier regions don’t particularly seek money from online casinos, but rather emotions. So, demonstrating a good time spent, even if it’s backed by trying one’s fortune with money, is key to Tier 1 audiences.
The diversity of Telegram Mini App ads can secure the engaging part of iGaming ads with the interstitial banner format. The full-screen image provides a better look at the creative, along with a title, a message, and a button to place the CTA. At RichAds, interstitial banner ads in Telegram cost from $2.7 CPM.
Approach #3. Showcase services
Another pretty effective way to attract Tier 1 audiences is to show the amount of gambling services available. Even iGaming users are known to follow trends, so in order to compete, you can showcase what slots, games, and activities the platform offers. The online Gambling audience of Tier 1 regions is particularly interested in classic slots, live casino, and poker.
For a good presentation within Telegram’s capacities, you can launch the interstitial video format in Mini Apps. It allows using full-screen videos of 10-20 seconds length, while the advertisement can be accompanied by a title, a message, and a CTA button! Video ads in TMAs gather up to 200k impressions per day, while at RichAds, the minimal price per 1000 views would be from $4.2.
Approach #4. Localization
The key to this approach lies in the fact that while half of modern Tier 1 geos speak English fluently, it might not be their populace’s mother tongue. In fact, addressing players in their native language is very efficient in attracting quality leads, as such ads gain an instant trust boost and increased attention. The language’s exoticity doesn’t play a big part in it, but authenticity does, so make sure the creatives are correctly translated, just like the following stages of the funnel.
Embedded banners can be placed in certain spots within the application interface, for example, rewards pages, allowing them to engage users with a targeted offer. In fact, this ad format is the closest to native ads in Telegram Mini Apps, gaining over 650k views daily! At RichAds, you can start an advertising campaign in Mini Apps on embedded banners starting from $0.89 per 1000 impressions.
Tips for Tier 1 targeting iGaming ad campaigns in mini applications
While the overall expectations for performance on Gambling ads in Telegram one way or another lie on creatives, there are also many nuances to setting up the rest of the campaign. Here, you will find the top 3 useful tips on launching iGaming offers promotion in Mini Apps at the RichAds ad network.
- Add enough creatives to target all kinds of Gambling audiences. Tier 1 geos are pretty diverse in terms of users who respond to various affiliate marketing products, especially online casinos. So, in order to cover all potential leads, we recommend setting 5-10 different creatives per campaign, if this is possible for the currently selected creative format. Further into the campaign, you can get rid of low-performing approaches and focus on the converting ones.
- Optimize the traffic to decrease expenses for advertising in Tier 1 geos. The costs to run ad campaigns in top-tier countries are respectively higher than for others, which makes optimization a must-do in order to keep profiting. For TMA ads, you can optimize traffic sources by adding them either into blacklists or whitelists, as well as customize the bids on certain parameters. In fact, utilizing internal optimization functionality at RichAds can sufficiently improve the ROI, up to 50%!
- Contact RichAds’s managers for assistance in setting up and adjusting the ad campaign. Launching campaigns is still a very thorough process, demanding attention to detail from targeting setup to budgeting calculations and optimizing. At RichAds, you can get a personal manager’s help at every step of running your iGaming campaign from a deposit of $3000, including the provision of up-to-date traffic sources for the exact geo and offer.
Conclusion
So, now you know what TMA ads can bring to the general landscape of promoting online casinos in terms of improving addressing and attracting the audience! And since you’ve got everything needed to begin, then take a good look at the creatives, how easy Mini App ads are to start with, and launch your Tier-1 iGaming ad campaign at RichAds right now!
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