Posts Tagged :

banner blindness

How to Improve Banner Ads Campaigns Performance

1170 818 Chris Wilson

Back in the early days of the internet, advertising was a lot simpler affair than today. Simple display ads including banner ads like the one below —the first banner — would perform incredibly well. But…

Guiding your way through banner blindness

Native Ads: A Cure for Banner Blindness?

2400 1678 Chris Wilson

It’s no secret there is a severe problem afflicting all of us involved with performance marketing. If you’ve run a display ad campaign, then you’re bound to have been affected by it and witnessed its…