You’ve got an iGaming company. And you know you’ve got demand…
But how do you increase visibility of your product(s) to significantly boost user numbers, brand awareness, and generate even more revenue? 🤔
Enter: adult ad networks.
When it comes to your iGaming advertising, adult ad networks can yield better results due to the audience overlap between online gambling and adult entertainment, less competition on adult sites, and higher flexibility when it comes to what is (and isn’t) allowed. This often leads to easier approval of ads, higher conversion rates, and lower costs!
As the leading adult ad network, TrafficJunky receives an average of 4.4 Billion daily ad impressions worldwide. Advertisers gain access to expert support and precise targeting tools, allowing hundreds of global iGaming companies to find new customers and expand their reach year over year.
With this in mind, here’s our top 4 reasons to promote your iGaming company on the world’s top adult sites:
Expert support & tools to reach your advertising goals
TrafficJunky makes it easy to leverage expert iGaming knowledge. From interpretating data and sharing targeting insights to assigning you with a dedicated account manager, the team specializes in helping you create profitable iGaming campaigns. Their industry-specific knowledge means you’ll receive more nuanced support, whether that’s how or where your creative appears to entice more clicks, to optimization strategies to increase your reach.
The platform itself is also highly intuitive and has many specialist features like advanced targeting, conversion tracking, and industry-leading compliance rules. This makes it easy for clients and ad managers alike to launch high-engagement campaigns faster, expand into new regions, and ensure their ads will only be served in compliant geos.
High volumes of relevant, cost-effective traffic
Successful advertising is all about showing up in the right place at the right time. Working with TrafficJunky, iGaming companies can leverage access to one of the largest adult ad networks online. Think competitive CPMs (cost per thousand impressions) for cost efficiency and higher ROI, plus direct and exclusive access to traffic from sites like Pornhub, RedTube, YouPorn, and Tube8.
Due to the high engagement rates on these sites, your ads benefit from thousands of engaged users interested in adult content. The majority of traffic is also younger males, which we know is similar to audience demographics for iGamers.
Demographic Breakdown of TrafficJunky Audiences
Users on adult content sites tend to be seeking pleasure and entertainment. This lends itself to the mindset of potential customers looking for fun (and profitable) opportunities like iGaming. Hence, why iGaming ads on adult ad networks see such great results (and are oftentimes more successful than mainstream ads due to fewer restrictions and regulations!).
Leverage the momentum of high-demand markets
iGaming markets make up TrafficJunky’s top 10 sources of daily average visitors. Earlier this year, they even won the best traffic source award at leading European business conference, AWSummit.
Here’s a few stats to show potential traffic when you promote your iGaming company with TrafficJunky:
Working with TrafficJunky’s adult ad network, clients can leverage high-demand markets across the globe and scale efforts to maximize returns.
Understand your target audience
You can’t advertise effectively if you don’t know who you’re targeting. For example, you’re probably not going to want to push ads to women in Asia over 40 for your latest iGaming release.
Advanced geo targeting on TrafficJunky allows you to focus on specific markets, which can include up to 10 cities or regions. It also features:
User interest segments
Here you can leverage pre-made, pre-optimized traffic interested in iGaming products and brands. This allows you to save time and money that would be spent on optimizing your traffic. Clients can also include/exclude segments to influence the traffic your ads receive.
Custom event segments
Enjoy optimized retargeting to boost your results. Domain owners can improve their retargeting efforts by inserting a small piece of code to their site, allowing them to retarget users based on their activity on their site.
Conversion trackers
Identify which ads lead to conversions to help you build sustainable campaigns and positive ROI on repeat.
With the help of TrafficJunky’s fully custom features mentioned above, iGaming companies can better understand their audience and start to build successful ad campaigns – ones that don’t leave you second-guessing where your money went and why it didn’t generate returns.
The Overall Take: Promoting Your iGaming Company on Adult Ad Networks
There are many benefits to advertising your iGaming brand on the world’s top adult sites like Pornhub and Tube8. This includes high volumes of relevant traffic from in-demand markets and lower ad costs.
If you’re looking to expand your reach with the help of custom targeting tools and conversion trackers, sign up to TrafficJunky today in just a few simple clicks! The team are on hand to help and offer industry-specific support.
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