Everything You Need to Know About Push Ads

1170 818 Dariusz Jaroń

Push notification advertising is still a red hot and sexy digital ad format. It’s user-friendly, highly-engaging and (at least potentially) much more profitable than other types of online advertisements. Wanna know more? Then you’ve come to the right place.

What Is Push Notification Advertising? 

Let’s start from the very beginning, just to be sure we are on the same page. Unless you live in a cave without access to the Internet and… well, modern civilization, you must be familiar with some of those things:

Those little messages which appear at least a couple of times a day on your smartphone screen are called push notifications. They’re sent by apps or websites and typically concern news, traffic updates, weather forecasts or alerts, flight changes, social media updates or whatever info we are interested in.

Simply put, push notification advertising delivers ads instead of information. 

Here’s how it works. First, users must agree to receive a push notification from a website. Ads get delivered in the form of notification to the user’s mobile or desktop devices, even when they are not browsing. When they click the notification, users go to the promoted landing page or directly to the offer.

Proven Benefits of Switching to Push Notification Ads

Wonder if you should try push notification ads? Take a look at some of their proven benefits:

  • High-quality traffic and real audience
  • 300 000 000 potential users worldwide
  • Higher click-through rate (CTR) than banner ads
  • Unparalleled ad visibility
  • Advanced customization options
  • Easy pricing model with a high return on investment (ROI)

Wanna hear more about their strong sides? In push ads there are no adblockers, and banner blindnes is not a problem with this format.

How to Set Up a Converting Push Notification Ads Campaign

Being a successful affiliate marketer requires attention to details. When it comes to setting up a converting push notification ads campaign you need to carefully optimize each of its core elements: an image, a title, and a description (message).

Each of them is customizable, which means that the only limit is your imagination.

However, there are some rules that need to be followed each time you craft a new push notification ads campaign. Image must be simple, but catchy at the same time. The title should be short and concise. The description ought to be creative and effective.

We are done with theory (we’ll come back to it later with some industry-tested tips). Now check out what it means in practice.

 

An Example of Well-Crafted Push Notification Ad

Correctly prepared push ads campaigns can be perfectly matched with a wide selection of verticals, such as e-commerce, travel, news & entertainment, finance, health & beauty, mobile apps, games, job search, insurance, video streaming and many more.

As we are in the middle of vacation season, take a look at an example of a well-crafted and summertime-themed push notification advertisement.

All three fundamental elements of push ads are optimized. We have an enticing image (but still legal one – keep in mind that push is only non-adult traffic type and ad format). In the description, you can observe a sense of urgency with a couple of “power words” like a “bargain”, “deal”, “sale” or “discounts”. What is more, there are some emojis, proven to be really eye-catching and hence – profitable. 

List of “power words” you should use on your ad.

A Couple of Tips Before You Start Push Ads Campaigns

You may hear on many occasions that affiliate marketing is quite an easy way to become a billionaire. Well, you’d better slow down cowboy. Sure it may be a profitable business but it needs lots of learning, hard work, and optimization skills.

Crafting a well-performing push requires time, good ideas, and patience. Setting-up a brilliant campaign that will bring you profits from scratch is quite a challenge. Instead, you’d probably need to run lots of A/B testing to learn which combination of copy and design converts best.

Searching for more tips concerning push ads? Check out our previous articles to better understand the basics of push notification traffic and push campaign optimization strategies, learn how to craft a copy that converts and find out the hottest trends in push notification ads creatives!

Integrate Zeropark with Voluum to Track Your Performance

In affiliate marketing, it’s wise to come up with a strategy and stick to it, instead of looking for some green in a chaotic manner. And there’s no better opportunity to measure and manage your efforts than using a tracker. 

That’s the moment when Voluum meets Zeropark, the source of high-quality push traffic for your performance marketing campaigns.

Zeropark and Voluum work best in tandem. Using the same, robust infrastructure, redirections between them are lightning-fast, tracking becomes as easy as it gets, and the synergy effect of integrating both solutions allows you to maximize your profit.

We’d additionally advise you to use Voluum for tracking your campaigns, as it will increase your redirect speeds to a level no other traffic source – tracker combination can match. This is because we pass the data on the backend. Learn more about the benefits of integrating Voluum with Zeropark!

Push Notification Ads – Key Takeaways

To sum up, push ads are a trending type of native ad format, offering a non-intrusive, user-friendly and highly-engaging way for advertisers to reconnect and expand their audiences. Here are some key takeaways worth to remember from that article.

  • Push notification advertising is a red hot ad format at the moment
  • Ads are delivered on a user’s desktop or mobile device even when they’re not browsing
  • Higher CTR and ROI are among the top of its proven benefits
  • Users need to opt-in to receive them, which makes push ads less intrusive than other ad formats
  • With hundreds of billions of real users worldwide, the scale of push notification ads potential is significant
  • Crafting a well-performing push requires time, good ideas, and A/B testing
  • To boost their performance marketers should always track and manage their efforts

Get Voluum Today to Track, Manage and Optimize Your Push Ads!