Affiliate marketing in iGaming is growing strong. In 2025, the adoption if gaming rises, and it s becoming more accepted as a normal form of entertainment than ever before.
Following that, advertising opportunities arise from this trend. And if you are looking for a way to shift your affiliate marketing business to this new vertical or, if you already dabble in it, spice it up a bit, here’s your gateway into gambling affiliate programs. Enjoy!
What are Gambling Affiliate Programs?
Gambling affiliate programs are essentially partnerships between online gambling operators (like casinos, sportsbooks, or poker sites) and marketers, known as affiliates. 1 Affiliates join these programs and use unique tracking links provided by the operator to promote the gambling services on their own websites, blogs, or other platforms. 2 The main goal is to drive traffic and encourage new players to sign up, deposit, and play on the operator’s site. In return for successful referrals, affiliates earn commissions, typically based on models like CPA (Cost Per Action for sign-ups/deposits) or Revshare (a percentage of the revenue generated by referred players). 3
Affiliate marketing and the online gambling market
So how does affiliate marketing fit into this billion-dollar industry? That’s what every affiliate marketer wants to know of course 
Because even though most of us might not be high-rolling gamblers, card players or bookies, affiliate marketers know there’s a way to get a slice of those profits…
Affiliate gambling payouts
There are three main models for online casino affiliates to make their money:
- CPA: cost per action. Affiliate marketers get paid every time they manage to convince a user to complete a certain action like visit their website.
- CPL: cost per lead. Get paid every time a user fills out a form on the affiliate website, providing some set of contact information.
- Revshare: revenue share. Affiliate marketes make a share of the revenue the user generates for the company. However, revenue generated for the given gambling company means a negative balance for the user. If the user makes money, that can mean money taken away from you…
Negative carryover: unfortunately with the revshare model, you can also lose money if one of your users makes a lot of money. Your balance can be depleted by very ‘successful’ clients. Of course, as we all know, this isn’t necessarily the most common or possible fate for most casino-goers.
Thus, it shouldn’t be an automatic turn off but something to consider. For example, some gambling affiliate programs wipe your negative balance every month while others don’t. This is certainly something to consider when choosing an affiliate program.
One of the great parts of the affiliate gambling sector is that with experience comes insider deals through affiliate programs, closer connections to casinos, and best of all, better commission rates!
Top 10 Gambling affiliate programs
We’ve selected the top ten affiliate gambling programs. They’re listed in alphabetical order so no preference in terms of ranking.
Some of these gambling brands are widely known and others are very specific to the gambling niche. Gambling offers vary based on affiliate networks. However, the online gambling world is certain to provide some decent monthly commission payouts if you play your cards right
The most important things to consider among these casino affiliate programs are your experience and time available to invest and optimize campaigns. These affiliate marketing programs offer some pretty high commissions for affiliates, you just have to be wary of the terms and conditions.
Bet365 Affiliates
This program represents the Bet365 brand, a global powerhouse in online gambling, particularly renowned for sports betting but also offering robust Casino, Live Casino, Poker, Games, and Bingo products. The affiliate program itself has garnered industry recognition, winning awards such as ‘EGR Best Affiliate Program’ in 2022 and ‘iGB Best Affiliate Program’ in 2023.
- Commission Structure & Earning Potential: The primary commission model is Revenue Share, commonly advertised at a flat 30% across its various product portals. While this rate might appear standard compared to the maximums advertised elsewhere, the sheer conversion power and player retention capabilities of the Bet365 brand can make this percentage highly lucrative for affiliates with relevant traffic. A significant drawback is the presence of a negative carryover policy [User Query data], meaning negative balances from player wins are carried forward to subsequent months. There is limited evidence of readily available CPA or Hybrid deals, suggesting a strong preference for the RevShare model.
- Target Markets & Brand Appeal: Bet365 possesses immense global brand recognition, fostering high levels of player trust and facilitating strong conversion rates. It holds licenses in numerous jurisdictions and maintains a strong presence in the UK, Europe, Canada, and Latin America, with ongoing expansion efforts in regulated US states.
- Affiliate Platform & Support Insights: Affiliates are provided with dedicated affiliate managers and access to comprehensive statistics and analytics dashboards for performance tracking. Marketing tools, including advanced options like geolocation banners for automated global marketing, are available. Player withdrawal speeds are generally considered fast, which aids in player retention. While support is typically reliable, some reports suggest potential delays during peak periods.
| Pros: | Cons: |
 Exceptional global brand recognition and player trust. |  Standard 30% RevShare might be less competitive than peak rates offered by some niche programs. |
| Extensive range of high-quality gambling products. | Odds competitiveness is debated, rated as “Mediocre” by one source but “Competitive” by another. |
| Industry-leading in-play betting platform and extensive live streaming coverage. | Odds competitiveness is debated, rated as “Mediocre” by one source but “Competitive” by another. |
| Established, award-winning program with sophisticated reporting and marketing tools. | US market presence is growing but still limited compared to some competitors. |
| Strong potential for high player lifetime value due to platform quality and features. | Apparent lack of emphasis on CPA deals may not suit all affiliate strategies. |
888
888 Affiliates (operating under the Uffiliates umbrella) represents the long-established and reputable 888 brands: 888casino, 888poker, and 888sport. Established in 1997 and listed on the London Stock Exchange, 888 Holdings possesses significant global presence and player trust. The program emphasizes its high conversion rates and presence in regulated markets.
- Commission Structure & Earning Potential: 888 Affiliates offers flexibility with both CPA and RevShare models. Affiliates can earn up to $200 CPA per qualifying player or up to 40% RevShare [User Query data]. The program highlights personalized commission plans and timely payments. However, it operates with a negative carryover policy [User Query data], which impacts the RevShare model’s risk profile.
- Target Markets & Brand Appeal: The 888 brands are internationally recognized, particularly strong in Europe, the UK, and Canada. Their long history and public listing contribute to brand trustworthiness. They offer multi-platform availability (Mobile, Tablet, Download, Instant Play) catering to diverse user preferences.
- Affiliate Platform & Support Insights: The program provides dedicated affiliate managers offering personalized service and support. They offer tailored resources and marketing materials to help affiliates monetize their traffic effectively. Payment methods are varied, and payments are noted for being on time. The 888sport app is well-rated on Android and iOS.
| Pros: | Cons: |
| Highly reputable and globally recognized brands with a long operational history. | While global, market focus might be less concentrated in specific regions compared to niche programs. |
| Strong presence in key regulated markets. | Negative carryover policy applies to RevShare earnings. |
| Flexible commission options (CPA up to $200, RevShare up to 40%). | |
| Dedicated affiliate managers and personalized support. | |
| Multi-platform offerings enhance player accessibility. |
William Hill Affiliates
This program promotes the William Hill brand, a legacy name in the betting industry, particularly strong in the UK but expanding globally, including the US. It covers a wide range of products: Sportsbook, Casino, Live Casino, Poker, Bingo, and Vegas. The program emphasizes name recognition and award-winning brands.
- Commission Structure & Earning Potential: William Hill Affiliates offers diverse commission structures, including CPA, RevShare, and Hybrid deals. Standard RevShare rates are often cited around 30% for casino/games and potentially lower (e.g., 15%) for bingo/poker. CPA values vary based on product and market. Lifetime deals are mentioned as a possibility. Like Bet365 and 888, it operates with a negative carryover policy [User Query data].
- Target Markets & Brand Appeal: William Hill enjoys very strong brand recognition, especially in the UK and Europe. Its expansion into the US market makes it relevant for North American traffic. The brand’s long history equates to significant player trust.
- Affiliate Platform & Support Insights: The program provides innovative tools, multiple payment options, personal account managers, and multi-language support. They highlight attractive promotions to aid affiliate conversion efforts. The platform offers excellent football market coverage and features like bet builders and cash-out. Customer support options for players are considered strong.
| Pros: | Cons: |
| Iconic brand with deep heritage and high player trust, especially in the UK. | Negative carryover policy impacts RevShare earnings. |
| Comprehensive product suite covering all major gambling verticals. | Standard RevShare rates (e.g., 30%) may not be the highest available in the market. |
| Flexible commission models (CPA, RevShare, Hybrid). | While expanding, US reach might still lag behind some US-focused operators. |
| Strong features for sports bettors (in-play, bet builder, cash out, live streaming). | |
| Good affiliate support infrastructure and tools. |
GG Affiliates
GG Affiliates, operating via GGPartners, is the affiliate program primarily for GGPoker, the world’s largest online poker network, but also includes integrated Casino and Arcade Games. It represents various skins targeting different markets (GGPoker global, Natural8 Asia, GGPoker UK, etc.).
- Commission Structure & Earning Potential: Offers competitive RevShare (up to 60% advertised), CPA, and Custom/Hybrid deals tailored to affiliate needs. The high RevShare potential is attractive, but earnings are subject to a Player Value Index (PVI) system, which can adjust effective rakeback/commission based on player behavior (potentially lowering effective rates for winning players). Negative carryover applies [User Query data]. Payments are timely via various methods.
- Target Markets & Brand Appeal: GGPoker boasts the highest traffic globally for online poker, attracting players of all skill levels. Strong presence in Europe, UK, Ireland, Canada, LATAM, Asia, and CIS markets. Partnership with WSOP adds significant brand prestige.
- Affiliate Platform & Support Insights: Provides easy player tracking and prompt commission payments. Offers feature-rich software on desktop and mobile. Unique platform features like PokerCraft, Smart HUD, and tournament staking enhance player engagement. Dedicated contact points for different regions are available.
| Pros: | Cons: |
| Represents the world’s leading online poker platform with massive traffic. | Negative carryover policy. |
| Very high advertised RevShare potential (up to 60%). | Player Value Index (PVI) system can reduce effective commission rates, particularly from winning players. |
| Flexible commission options including CPA and custom deals. | Primarily focused on poker; casino/sports offerings are secondary compared to dedicated casino/sportsbook programs. |
| Strong brand recognition in the poker community, boosted by WSOP partnership. | Complexity of the PVI system may lack transparency for some affiliates. |
| Integrated casino/arcade games provide additional revenue streams. |
V.Partners
V.Partners is a direct advertiser for several popular online casino and betting brands, including Vulkan Vegas, ICE Casino, Verde Casino, and Vulkan Bet. They promote licensed products featuring over 4000 online games.
- Commission Structure & Earning Potential: Offers both CPA and RevShare models, with RevShare rates advertised up to 50% [User Query data]. Lifetime revenue share is mentioned as a feature. The program uses a fixed commission structure with a minimum payout threshold of €100. Negative carryover applies [User Query data]. Payouts are processed weekly via various methods including digital currencies, Skrill, and Qiwi.
- Target Markets & Brand Appeal: V.Partners accepts traffic from over 50 countries worldwide, positioning itself as a strong option for international advertisers. While the specific brands may not have the same global recognition as Tier 1 operators like Bet365 or 888, they are popular within their target markets.
- Affiliate Platform & Support Insights: Provides real-time analytics for tracking. Offers promotional materials like text links and banners. Affiliate cookie duration is lifetime, a significant advantage for long-term earnings potential. Accepts link and banner ad traffic sources.
| Pros: | Cons: |
| Represents multiple popular casino/betting brands. | Negative carryover policy is in effect. |
| Competitive RevShare potential (up to 50%) and CPA options. | Brands may have less global mainstream recognition compared to top-tier operators. |
| Lifetime cookie duration offers excellent long-term earning potential. | Minimum payout of €100 might be higher than some alternatives. |
| Weekly payouts provide faster access to earnings. | |
| Accepts traffic from a wide range of countries (over 50). |
7StarsPartners
7StarsPartners represents a large portfolio of online casino and sportsbook brands, including Nomini, Wazamba, CampoBet, MalinaCasino, BuranCasino, and many others. They claim to have attracted over 5,000 affiliates [User Query data]. The underlying operator appears to be Soft2Bet.
- Commission Structure & Earning Potential: Offers high RevShare potential, particularly for casino products, with rates advertised from 45% up to 60%. Sports offers typically range from 30% to 45% [User Query data]. A key advantage is the absence of negative carryover [User Query data]. CPA and Hybrid deals are also likely available, common for programs of this scale.
- Target Markets & Brand Appeal: The numerous brands target various markets, primarily across Europe, but specifics vary by brand. While the individual brands may not be household names globally, the sheer number offers affiliates options for different GEOs and player preferences. Nomini, for example, features over 3500 casino games.
- Affiliate Platform & Support Insights: The program likely offers standard tracking and reporting tools, expected for a network managing multiple brands and thousands of affiliates. Support structures are in place, though specifics on responsiveness were not detailed in the provided snippets. Fast payments are mentioned positively in one review context.
| Pros: | Cons: |
| Represents a vast portfolio of casino and sports brands, offering choice. | Individual brands lack the global recognition of top-tier operators. |
| Very high advertised RevShare potential, especially for casino (up to 60%). | Managing promotions across potentially dozens of brands could be complex. |
| No negative carryover policy, significantly reducing risk for affiliates [User Query data]. | Specifics on affiliate platform quality and support responsiveness require direct experience or further reviews. |
| Likely offers CPA and Hybrid deals for flexibility. | |
| Brands feature extensive game selections. |
Casumo Affiliates
Represents the Casumo brand, an online casino and sportsbook operator based in Malta. Casumo is known for its gamified user experience and modern platform design.
- Commission Structure & Earning Potential: Offers RevShare commissions up to 45% , although standard starting rates may be lower and potentially tiered. CPA and Hybrid deals are likely available upon negotiation. Historically, Casumo Affiliates has operated with negative carryover, though terms should always be verified upon signup.
- Target Markets & Brand Appeal: Casumo holds licenses in several key markets, including the UK, Sweden, Malta, Gibraltar, and Ontario (Canada). It appeals to players seeking a modern, engaging casino experience with a large game selection (over 4,200 games cited ) and integrated sportsbook.
- Affiliate Platform & Support Insights: The program provides standard affiliate tools and reporting. Player reviews highlight fast withdrawals (under an hour for most methods) and good customer support responsiveness, which benefits affiliate retention efforts. However, other reviews mention app stability issues and less competitive odds compared to some rivals.
| Pros: | Cons: |
| Modern, engaging brand with a unique gamified approach. | Negative carryover typically applies. |
| Large game library and integrated sportsbook. | Mixed reviews regarding platform stability and odds competitiveness. |
| Licensed in several key regulated markets including UK, ON (Canada). | Limited promotions beyond the welcome bonus noted in some reviews. |
| Reportedly very fast player withdrawals enhance retention. | Not licensed across all of Canada or the US. |
| Good player customer support responsiveness. |
Level Up Your Game: Succeeding in Gambling Affiliate Marketing
Thinking about diving into gambling affiliate marketing? It’s a niche known for high potential payouts, but also fierce competition and tricky rules. To win in 2025, you need a smart strategy, the right tools, and a serious approach to compliance. Let’s break down the essentials.
Gear Up: Your Essential Affiliate Toolkit
Running blind isn’t an option here. Knowing your numbers is key:
- Advanced Tracking is Non-Negotiable: You need to see the full picture – clicks, registrations, first-time deposits (FTDs), player value, and which campaigns actually make money. A robust tracker like Voluum is essential not just for seeing this data but also for optimizing your campaigns and automating winning strategies.
- Demand-Side Platforms (DSPs): If you’re buying media at scale, DSPs centralize access to various traffic sources (display, native, mobile), offering efficiency and broad reach.
- Other Helpers: Don’t overlook competitive spy tools (to see what others are doing), landing page builders (to maximize conversions), and VPNs/Proxies (used responsibly for checking GEO-specific compliance).
Finding Your Players: Smart Traffic & Targeting
Forget stereotypes – the online gambling audience is diverse. Success lies in smart segmentation and choosing the right channels:
- Know Your Segments: Are you targeting casino fans, sports bettors, or poker players? Understand their specific interests and motivations.
- Viable Traffic Sources:
- SEO: Building quality review or guide sites is a solid long-term play for organic traffic.
- Native Ads (Taboola, Outbrain, etc.): Often more flexible than other platforms for gambling ads, great for reaching audiences on publisher sites.
- Pop/Push/Domain Redirect (e.g., Zeropark): Can drive volume, but requires careful optimization and traffic filtering.
- Search & Social Ads (Google, Meta, TikTok): Highly restricted! Often requires special permissions or licenses, making them challenging for many affiliates.
- Email: Compliant list-building and targeted campaigns can work well.
- Target Precisely: Go beyond basic demographics. Use interest targeting, lookalike audiences, and contextual placements to reach users most likely to convert.
The Compliance Tightrope: Staying Safe & Legal
This is where many affiliates stumble. Gambling regulations are complex, vary wildly by region, and change often. Getting it wrong can mean lost commissions, account bans, or worse.
- Be Proactive: Don’t guess. Research thoroughly, work with reputable programs that offer clear guidance, and regularly review your campaigns.
- Know the Rules: You MUST understand and follow regulations related to:
- Licensing & GEO Restrictions: Only promote operators legally allowed in your target country and state/region. Check if you need an affiliate license there too.
- Advertising Standards: No misleading claims about winning. Include mandatory responsible gambling messages and age restrictions (18+/21+).
- Bonus Clarity: Clearly display all significant terms for bonuses and promotions.
Check Everywhere: Compliance applies to your traffic source, any DSPs, the affiliate program itself, and the specific laws where your audience is.
So take the first step to becoming a big-time casino-gambling affiliate with even bigger profits! Start your campaigns on the right foot with Voluum!
Facebook
Telegram
