Voluum for media buyers
Voluum can be tailored for the needs of many types of users. One of XenTraffc’s most used Voluum feature were custom conversions that allow it to easily segregate conversions by type and payout. This combined with accurate conversion tracking mechanism that allows only verified conversions to be recorded allows for precise conversion attribution.
Additional benefit that helps XenTraffic Inc. be a competitive force on the market is the option to analyze the most important traffic and profitability metrics (such as visits, conversions, cost, revenue, ROI, CPV, EPV, eCPA).
Lastly, XenTraffic’s team was also doing A-B tests and banner rotation by device type, IP range, OS and more.
This was also further supported by AI-backed A/B testing.