TappX
Solution Provider / Mobile Apps / Tier 1 / Tier 2 / AppsFlyer / crypto / fintech / gaming / mobile traffic / SDK

How to increase ROI by 30% while cutting costs by 70% with Voluum & AppsFlyer

  • ROI 30%

Tappx is an AdTech firm that offers innovative advertising solutions –  specifically app monetization and user acquisition for mobile publishers, app developers and advertisers. It also serves as a Performance Agency helping meet the ROI goals and KPIs of +100 direct Advertisers Worldwide.

Tappx has been present in the market for over 9 years. It offers contextual ads that recognize its surroundings to find the most matching offer to the currently displayed content.

Company

Tappx is a provider of exclusive in-app traffic, perfectly suited for brands. It has a global reach and deals with offers from crypto, fintech, gaming or betting, social casino or streaming service verticals.

Challenge

Understanding the nature of traffic TappX was getting and finding the most optimal variant of a landing page.

Solution

Use Voluum for extensive reporting options, crossing data for a single advertiser coming from multiple traffic sources, split testing variants of prelanders or offers, reporting important statistics some traffic platforms don’t have (device brand, browser version for example).

Voluum feature

Anti-Fraud Kit / Automation / Collaboration Tools / Conversion tracking / Integrations / Reports & Analytics / Rule-Based paths / Traffic Distribution AI

Results

ROI increased by 30% & cut costs by 70% while using Voluum.

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Voluum helps to dive deep into traffic analysis & MMP helps that even further

Voluum’s easy integrations with popular ad networks, comprehensive data visualization options, reliability and robust split testing capabilities are the key drivers of TappX rapid growth.

Using Voluum allowed Ettore and Alberto to really understand and craft their purchasing strategy to offer only the best inventory to customers.

Some advertisers may also use an MMP platform such as AppsFlyer to get additional data. You get traffic from Tappx and use AppsFlyer to measure user engagement.

With that setup, you use all the tools to their fullest potential. Voluum doesn’t have the mobile SDK to be implemented in a mobile App, while AppsFlyer is not equipped to rotate landing pages or offers. Plus, you can use Voluum to track your other, non-mobile marketing channels. 

Using Voluum allowed Ettore and Alberto to really understand and craft their purchasing strategy to offer only the best inventory to customers.

Some advertisers may also use an MMP platform such as AppsFlyer to get additional data. You get traffic from Tappx and use AppsFlyer to measure user engagement.

With that setup, you use all the tools to their fullest potential. Voluum doesn’t have the mobile SDK to be implemented in a mobile App, while AppsFlyer is not equipped to rotate landing pages or offers. Plus, you can use Voluum to track your other, non-mobile marketing channels. 

“Before Voluum, the pain point was getting information about what OS or Browser version or carrier is converting better and creating the perfect combination of landers and offers for that specific group of variables.”

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