Before Voluum, Ashish was confined to hours and hours of manually monitoring, tracking and optimizing campaigns.
Not only was this extremely tedious work, it often led to errors. While Worify needed to show trackable, measurable results, the fact that everything had to be done frequently meant errors in reporting and campaign management. It became clear that a human wasn’t meant to do this painstaking work… that’s what ad tracking softwares like Voluum are for 🙂
Saving time, saving money, fighting fraud
On average, Worify’s switch to our ad tracker resulted in tons of labor hours saved per year: On average, 10-12 hours saved per week with Voluum!
For an advanced agency handling hundreds of campaigns like Worify, Voluum’s user-friendly interface goes above and beyond by also being highly-customizable. Plus, Ashish finds Voluum “customer support outstanding”. Whenever he has had a question or issue, the team has always been very responsive and helpful. Some of his favorite features include:
- Automated A / B testing
- Notifications and alerts sent to desktop / mobile devices
- Automizer (our API integration tool for traffic sources)
- And the Anti-Fraud Kit, our bot-detecting technology!
That final tool came in quite useful. Like most digital marketers, Ashish was not aware of just how much money he was losing to ad fraud and just how much bot traffic was skewing his stats. Voluum’s Anti-Fraud Kit shed some much-needed light on that.
Not only can Voluum spot the fraud that the human eye will never notice, optimize with A / B testing faster than you ever could, but also we are continuously innovating. It’s no secret that tracking is getting more and more tricky with increasing restrictions. And it’s Voluum’s mission to stay ahead of that curve and ensure tracking for our loyal customers.