Voluum and Everflow are the power couple
Voluum has been in business since 2015, has over one hundred team members, and has been recognized by AffiliateFix, Affiliate Space Awards, and AppLift as a top ad tracker. It can handle tracking at any scale, and tracks over 500 million ad events daily.
Everflow has been around since 2016, has over seventy team members, and is consistently ranked as the top partnership platform by organizations like G2, Capterra, and Trustpilot. It enables over 850 customers to amplify their performance channels and partnerships via a single, simple-to-use platform.
Together, they form an end-to-end tracking solution for direct to customer companies such as PDIC.
The way that PDIC solved their iOS 14 performance issue was as follows:
Offers are first created in Everflow, and then they are split-tested using Voluum. Everflow then posts back the conversion data, including revenue, into Voluum. PDIC then uses their own internal solution to add in COGS to optimize to true net profitability.
Everflow’s conversion attribution mechanism doesn’t rely on redirects and can attribute a conversion to the original visit.
Voluum on the other hand allows Jason to find the best landing page and offer variations, optimize for the lowest CPA and highest profitability, and rotate landers via AI tech.
In the end, Voluum and Everflow work seamlessly together to tackle attribution challenges like those caused by iOS 14 for PDIC, while also providing some powerful benefits on their own. Together, they enable Jason to run a complex business in which he manages unique customer relationships and advertising strategies.