Mansion started realizing that they can’t manage different marketing campaigns without specialized tools. Each campaign type has different performance indicators and different budgets.
Additionally, they wanted to reach people that have never gambled before. Widening the audience was the main reason for them to add an additional stream of users to their standard SEO efforts.
Lastly, there were problems with traffic itself, and to be more precise – with its quality.
Paid advertising for iGaming operators with Voluum
Voluum integrates with many popular ad networks that are great for running paid igaming ads and is able to fetch data using reliable API connection to ensure data accuracy.
The specificity of the iGaming vertical results in shifted focus: data that Mansion tracks is slightly different from the majority of advertisers in other niches.
While other digital marketing businesses are focused on conversions or leads, deposits are what interests igaming operators the most. Getting reliable information about the number or amount of deposits is crucial for an iGaming business.
This informations then enables upweighting media spend based on conversion reporting provided by Voluum.
The other thing that Voluum help Mansion with is giving the option to source new traffic when identifying fraud traffic thanks to Voluum Anti-Fraud Kit.
After using Voluum for over a year, Mansion was able to streamline their campaign optimization processes and save hours of work. The most important outcome came in the form of 25% revenue increase.